At a Glance
- Tasks: Lead marketing strategies to scale a high-growth FMCG brand using AI and data-driven insights.
- Company: Join a successful, sustainability-focused FMCG brand with a dynamic culture.
- Benefits: Enjoy autonomy, rapid career progression, and the chance to make a real impact.
- Other info: Opportunity to build and lead a high-performing growth team.
- Why this job: Be at the forefront of innovation in marketing while driving significant growth.
- Qualifications: Proven experience in DTC performance marketing and customer acquisition.
Marketing & Growth Director - FMCG | Hybrid
Are you an AI obsessed Marketing, Performance & Growth leader ready to take the reins of a high-growth fmcg brand and scale it to £50m/year and beyond?
Profiles Creative is proud to partner with a highly successful sustainability focused fmcg brand to find an exceptional, commercially minded Head of Growth.
You will work closely with the CEO, enjoying the autonomy of a founder alongside rapid career progression.
Key Responsibilities
- AI expertise: Previous experience implementing AI processes across digital marketing channels and functions.
- Acquisition & Media
Buying: Own the complete customer acquisition engine across paid social, search, affiliates, and influencer channels, driving performance marketing to scale paid spend efficiently.
- Creative Strategy & Execution: Lead the creation and rapid testing of high-impact, scroll-stopping ad creatives, collaborating closely with the in-house creative team and external content creators to turn data-driven insights into winning hooks.
- Retention & CRM Strategy: lead our retention strategy to overhaul the subscription growth engine, optimise post-purchase flows, and lead email and SMS marketing campaigns to maximise lifetime value (LTV).
- Data & Budget
Ownership: Take full P&L accountability for the marketing budget, building robust reporting dashboards to analyse funnel drop-offs, CAC: LTV ratios, and cohort behaviour.
- Team Leadership & Scaling: Recruit, mentor, and lead a high-performing growth team and manage relationships with external agencies and freelancers to foster a culture of speed and excellence.
- Required Skills & Experience
- DTC Performance
Marketing: Proven track record of managing and scaling large-scale paid social budgets (ideally £500k+ per month) with a deep understanding of media buying and digital acquisition channels.
- Customer Acquisition & Scaling: Hands-on experience scaling high-growth DTC brands, preferably in the fmcg sector (although not essential), from £15m+ to £30m+ run-rates.
- AI Expertise: Ideally Claude and/or Copilot
- Retention & CRM Strategy: Practical expertise building sophisticated email marketing flows, newsletters, and customer segmentation strategies that drive repeat purchases.
- Analytical Rigour: Highly data-driven mindset with the ability to analyse complex datasets, run systematic A/B tests, and execute conversion rate optimisation (CRO) strategies
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Growth Director - FMCG in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Love Alfa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Love Alfa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Love Alfa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Love Alfa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Growth Director - FMCG in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Love Alfa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Love Alfa:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Love Alfa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Love Alfa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Love Alfa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Love Alfa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
