At a Glance
- Tasks: Lead customer acquisition strategies and manage Meta Ads for a fast-growing D2C start-up.
- Company: Exciting food & drink start-up with a focus on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Fast-paced culture perfect for entrepreneurial spirits looking to thrive.
- Why this job: Join a vibrant team and make a real impact in the food & drink industry.
- Qualifications: Experience in Growth or Performance Marketing, especially with Meta Ads.
Role Overview
I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.
Key Responsibilities
- Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.
- Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.
- Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.
- Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.
- Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.
Requirements
- Proven experience in a Growth or Performance Marketing role within a D2C environment.
- Deep technical expertise in Meta Ads Manager and creative-led growth strategies.
- Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.
- Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture.
Nice-to-Have
- Experience specifically within the food & beverage industry.
- Familiarity with influencer marketing or affiliate programs as growth levers.
Growth Lead (Meta & Performance) in London employer: We Love Alfa
Join a dynamic and innovative D2C start-up in the food & drink sector, where your contributions as a Growth Lead will directly impact our rapid expansion. We foster a collaborative work culture that values creativity and data-driven decision-making, offering ample opportunities for professional growth and development. With a focus on performance marketing and a commitment to excellence, you'll thrive in an environment that encourages experimentation and rewards success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Meta & Performance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the food & drink industry on LinkedIn or at events. We can’t stress enough how valuable personal connections can be in landing that Growth Lead role.
✨Tip Number 2
Show off your Meta Ads skills! Create a mini portfolio showcasing your past campaigns and results. We recommend bringing this along to interviews to demonstrate your expertise and data-driven mindset.
✨Tip Number 3
Prepare for those tricky interview questions! Brush up on your knowledge of CAC, LTV, and ROAS. We suggest having real examples ready to discuss how you’ve used these metrics to drive growth in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Lead (Meta & Performance) in London
Some tips for your application 🫡
Show Your Meta Mastery:Make sure to highlight your experience with Meta Ads in your application. We want to see how you've managed budgets and driven results, so share specific examples of your successes!
Data-Driven Insights:Since this role is all about data, don’t forget to mention your analytical skills. Tell us how you've used data to inform your strategies and what metrics you’ve focused on in the past.
Creative Collaboration:We love a good team player! If you've worked closely with creative teams to develop performance assets, let us know. Share how your collaboration led to successful campaigns.
Tailor Your Application:Take a moment to customise your application for us. Mention why you're excited about the food & drink space and how your entrepreneurial spirit fits into our fast-paced culture. Apply through our website to make it official!
How to prepare for a job interview at We Love Alfa
✨Master the Meta Ads
Make sure you brush up on your knowledge of Meta Ads Manager. Be ready to discuss specific campaigns you've managed, the budgets involved, and how you optimised them for better performance. Showing that you can speak the language of Meta will impress the interviewers.
✨Show Your Analytical Side
Prepare to dive into data! Familiarise yourself with key metrics like CAC, LTV, and ROAS. Think of examples where you've used data to drive decisions or improve strategies. This will demonstrate your analytical mindset and ability to translate numbers into actionable insights.
✨Creative Collaboration
Since this role involves working closely with a creative team, think about how you've collaborated in the past. Bring examples of successful performance assets you've developed and how you used data to inform creative decisions. This shows you're not just about numbers but also understand the importance of creativity.
✨Embrace the Startup Culture
Be prepared to discuss your experience in fast-paced environments. Share stories that highlight your entrepreneurial spirit and adaptability. This will resonate well with the company’s culture and show that you’re ready to take on challenges head-on.
