At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and loyalty for a trendy food & drink brand.
- Company: Fast-growing D2C food & drink brand with a vibrant culture.
- Benefits: Gain valuable experience in a dynamic role with potential for future opportunities.
- Other info: Join a passionate team and enhance your marketing skills in a supportive environment.
- Why this job: Make a real impact on customer relationships and drive brand success.
- Qualifications: Experience in CRM, strong analytical skills, and proficiency in Klaviyo required.
We are looking for a dynamic CRM Manager to join a fast-growing D2C food & drink brand on a 6-month Fixed Term Contract (FTC). This is a pivotal role where you will take full ownership of the customer lifecycle, driving engagement, retention and loyalty through high-impact CRM strategies. You will manage the end-to-end execution of campaigns across multiple channels!
Key Responsibilities
- Strategy & Execution: Lead the end-to-end CRM strategy across the full customer lifecycle, from onboarding and reactivation to loyalty and advocacy.
- Campaign Optimisation: Conduct continuous A/B testing on subject lines, content, and send times to improve open rates, CTRs, and conversion.
- Data & Segmentation: Use customer data to create highly targeted segments, ensuring the right message reaches the right customer at the right time.
- Reporting: Monitor and report on key CRM metrics (LTV, churn, retention rates), providing actionable insights to the wider marketing team.
Requirements
- Proven experience in a CRM or Lifecycle Marketing role, preferably within a D2C or E-commerce environment.
- Expert-level proficiency in Klaviyo is mandatory.
- Strong understanding of customer lifecycle stages and retention strategies.
- Analytical mindset with the ability to interpret data and translate it into successful campaigns.
- Excellent copywriting skills and a keen eye for design and brand consistency.
Customer Relationship Management Specialist in London employer: We Love Alfa
Join a vibrant and innovative D2C food & drink brand that prioritises employee growth and development. With a collaborative work culture that encourages creativity and strategic thinking, you will have the opportunity to make a significant impact on customer engagement and loyalty. Our commitment to employee well-being is reflected in our flexible working arrangements and a supportive team environment, making this an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Be ready to discuss your experience with Klaviyo and how you've optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Customer Relationship Management Specialist in London
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your experience in CRM or Lifecycle Marketing. We want to see how you've driven engagement and retention in previous roles, so don’t hold back on those success stories!
Tailor Your Application:Take a moment to customise your application for this role. Use the job description as a guide and align your skills and experiences with what we’re looking for. It shows us you’re genuinely interested!
Data is Key:Since we’re all about data-driven decisions, mention any experience you have with analytics and reporting. Share how you’ve used data to optimise campaigns and improve customer engagement – we love that stuff!
Keep it Professional but Personal:While we appreciate professionalism, we also love a bit of personality! Let your unique voice shine through in your writing. Just remember to keep it relevant to the role and our brand values.
How to prepare for a job interview at We Love Alfa
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM strategies, especially in a D2C context. Be ready to discuss how you've successfully managed customer lifecycles in the past and share specific examples of campaigns you've executed.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of A/B tests you've conducted and the insights gained from them. This will demonstrate your analytical mindset and ability to optimise campaigns effectively.
✨Master Klaviyo
Since expert-level proficiency in Klaviyo is a must, make sure you're familiar with its features and functionalities. If possible, bring along a portfolio of campaigns you've created using Klaviyo to showcase your skills.
✨Craft Compelling Copy
As excellent copywriting skills are essential, practice writing engaging subject lines and content that resonates with customers. Be prepared to discuss your approach to maintaining brand consistency while crafting messages that drive engagement.
