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For Companies At a Glance
- Tasks: Drive customer engagement and retention through innovative campaigns across email and SMS.
- Company: Fast-growing DTC subscription brand in the health and wellness sector.
- Benefits: Up to £45,000 salary, hybrid work, and exciting growth opportunities.
- Other info: Join a passionate team focused on building meaningful customer connections.
- Why this job: Make a real impact on customer relationships and brand growth in a dynamic environment.
- Qualifications: 1-3 years in CRM or lifecycle marketing, with strong analytical skills.
Join a fast-growing DTC subscription brand on a mission to build meaningful, long-term relationships with its customers. With a strong focus on retention and lifecycle marketing, this is an exciting opportunity to play a key role in driving engagement, repeat purchase, and customer lifetime value.
The Role
As CRM & Retention Executive, you’ll support the execution of the brand’s retention strategy across email, SMS and other owned channels. Working closely with the Retention Lead, you’ll take ownership of campaigns, optimise lifecycle journeys and use data to continuously improve performance. This is a hands-on role within a fast-paced, scaling environment, ideal for someone looking to deepen their expertise in lifecycle marketing and make a tangible impact on growth and customer experience.
What You’ll Do
- Support the execution of retention and CRM strategy across email, SMS and other owned channels
- Build, manage, and optimise lifecycle journeys including welcome, post-purchase, replenishment, win-back and loyalty
- Own weekly campaign setup, QA and deployment within Klaviyo
- Continuously test and optimise messaging, creative, timing and offers to improve engagement
- Analyse performance, report on KPIs and surface actionable insights alongside the Retention Lead
- Collaborate with Brand, Creative, Customer Experience and Operations teams to deliver a consistent customer-first experience
- Support subscription growth and churn reduction initiatives
- Stay up to date with CRM, retention, and DTC best practices, bringing fresh ideas to the team
About You
- 1–3 years’ experience in retention, CRM or lifecycle marketing (DTC subscription or eCommerce experience a plus)
- Hands-on experience with email and SMS platforms (Klaviyo preferred)
- Strong analytical skills with confidence working with data, dashboards and reporting
- A test-and-learn mindset with a genuine interest in customer behaviour
- Highly organised with strong attention to detail
- Comfortable working in a fast-paced, scale-up environment
- Passion for consumer brands and building meaningful customer relationships
CRM & Retention Executive in London employer: We Love Alfa
Contact Detail:
We Love Alfa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Retention Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in CRM and retention. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle marketing and customer engagement. Be ready to share specific examples of how you've optimised campaigns or improved performance in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our mission.
We think you need these skills to ace CRM & Retention Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Retention Executive. Highlight your experience in retention, CRM, and lifecycle marketing, especially if you've worked with DTC brands before. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for consumer brands and how you can contribute to building meaningful customer relationships. Don’t forget to mention any hands-on experience with email and SMS platforms like Klaviyo.
Show Off Your Analytical Skills: Since this role involves analysing performance and reporting on KPIs, make sure to showcase your analytical skills in your application. We love a candidate who can work with data and surface actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at We Love Alfa
✨Know Your CRM Tools
Make sure you’re familiar with Klaviyo and any other CRM tools mentioned in the job description. Brush up on how to set up campaigns, manage lifecycle journeys, and analyse performance metrics. Being able to discuss your hands-on experience with these platforms will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you’ve analysed performance, reported on KPIs, and made actionable recommendations. This will demonstrate your strong analytical skills and your ability to improve engagement through data-driven insights.
✨Demonstrate a Customer-First Mindset
Think about how you can convey your passion for building meaningful customer relationships. Share specific examples of how you’ve contributed to customer retention or improved customer experiences in previous roles. This will resonate well with the company’s mission and values.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in CRM and retention strategies, especially within the DTC subscription space. Be prepared to share fresh ideas or best practices you’ve come across. This shows that you’re proactive and genuinely interested in the field, which is a big plus for any employer.