At a Glance
- Tasks: Lead customer acquisition strategies and manage Meta Ads for a fast-growing D2C start-up.
- Company: Exciting food & drink start-up with a focus on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Fast-paced culture perfect for entrepreneurial spirits looking to thrive.
- Why this job: Join a vibrant team and make a real impact in the food & drink industry.
- Qualifications: Experience in Growth or Performance Marketing, especially with Meta Ads.
The predicted salary is between 50000 - 70000 € per year.
Role Overview
I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand.
Key Responsibilities
- Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation.
- Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging.
- Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints.
- Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team.
- Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector.
Requirements
- Proven experience in a Growth or Performance Marketing role within a D2C environment.
- Deep technical expertise in Meta Ads Manager and creative-led growth strategies.
- Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities.
- Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture.
Nice-to-Have
- Experience specifically within the food & beverage industry.
- Familiarity with influencer marketing or affiliate programs as growth levers.
Growth Lead (Meta & Performance) employer: We Love Alfa
Join a dynamic and innovative D2C start-up in the food & drink sector, where your contributions as a Growth Lead will directly impact our customer acquisition strategy. We foster a collaborative work culture that values creativity and data-driven decision-making, offering ample opportunities for professional growth and development. With a focus on performance marketing and a commitment to excellence, you'll thrive in an environment that encourages experimentation and rewards success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Meta & Performance)
✨Tip Number 1
Network like a pro! Reach out to people in the food & drink industry or those who have experience with D2C brands. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your success with Meta Ads and performance marketing. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data analytics skills. Be ready to discuss how you've used metrics like CAC, LTV, and ROAS to drive growth in previous roles. We want to see that analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Growth Lead (Meta & Performance)
Some tips for your application 🫡
Show Your Meta Mastery:Make sure to highlight your experience with Meta Ads in your application. We want to see how you've managed budgets and driven results, so share specific examples of your successes!
Data-Driven Insights:Since this role is all about data, don’t forget to mention your analytical skills. Tell us how you've used data to inform your strategies and what metrics you’ve focused on in the past.
Creative Collaboration:We love a good team player! If you've worked closely with creative teams to develop performance assets, let us know. Share how your collaboration led to successful campaigns.
Tailor Your Application:Take a moment to tailor your application to our brand and the food & drink sector. Show us why you're passionate about this industry and how you can contribute to our growth journey!
How to prepare for a job interview at We Love Alfa
✨Master the Meta Ads
Make sure you brush up on your knowledge of Meta Ads Manager. Be ready to discuss specific campaigns you've managed, the budgets involved, and how you optimised them for better performance. Showing that you can take ownership of their Meta Ads account will impress the interviewers.
✨Showcase Your Creative Strategy
Prepare examples of how you've collaborated with creative teams in the past. Bring along some high-converting performance assets you've worked on and be ready to explain the data-driven decisions behind them. This will demonstrate your ability to merge creativity with analytics.
✨Know Your Metrics
Familiarise yourself with key metrics like CAC, LTV, and ROAS. Be prepared to discuss how you've monitored these in previous roles and how they informed your growth strategies. This shows that you're not just data-savvy but also understand how to leverage insights for growth.
✨Embrace the Entrepreneurial Spirit
Since this role is in a fast-paced startup, convey your adaptability and entrepreneurial mindset. Share experiences where you've thrived in dynamic environments or taken initiative to drive growth. This will resonate well with the company's culture and values.
