At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and loyalty for a trendy food & drink brand.
- Company: Fast-growing D2C food & drink brand with a vibrant culture.
- Benefits: Competitive pay, flexible hours, and the chance to make a real impact.
- Other info: Join a passionate team and grow your career in a thriving industry.
- Why this job: Own the customer journey and drive meaningful connections in a dynamic environment.
- Qualifications: Experience in CRM, especially with Klaviyo, and strong analytical skills.
The predicted salary is between 35000 - 45000 € per year.
We are looking for a dynamic CRM Manager to join a fast-growing D2C food & drink brand on a 6-month Fixed Term Contract (FTC). This is a pivotal role where you will take full ownership of the customer lifecycle, driving engagement, retention and loyalty through high-impact CRM strategies. You will manage the end-to-end execution of campaigns across multiple channels!
Key Responsibilities
- Strategy & Execution: Lead the end-to-end CRM strategy across the full customer lifecycle, from onboarding and reactivation to loyalty and advocacy.
- Campaign Optimisation: Conduct continuous A/B testing on subject lines, content, and send times to improve open rates, CTRs, and conversion.
- Data & Segmentation: Use customer data to create highly targeted segments, ensuring the right message reaches the right customer at the right time.
- Reporting: Monitor and report on key CRM metrics (LTV, churn, retention rates), providing actionable insights to the wider marketing team.
Requirements
- Proven experience in a CRM or Lifecycle Marketing role, preferably within a D2C or E-commerce environment.
- Expert-level proficiency in Klaviyo is mandatory.
- Strong understanding of customer lifecycle stages and retention strategies.
- Analytical mindset with the ability to interpret data and translate it into successful campaigns.
- Excellent copywriting skills and a keen eye for design and brand consistency.
Customer Relationship Management Specialist employer: We Love Alfa
Join a vibrant and innovative D2C food & drink brand that prioritises employee growth and development in a collaborative work environment. With a strong focus on creativity and data-driven strategies, we offer our team members the opportunity to make a significant impact while enjoying a supportive culture that values work-life balance. Located in a dynamic area, our company provides unique advantages such as flexible working arrangements and access to industry-leading tools, making it an excellent place for passionate individuals looking to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successes. This is your chance to demonstrate your expertise in driving engagement and retention.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. We recommend using the STAR method to structure your answers, highlighting your experience with data analysis and campaign optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Show Off Your CRM Skills:Make sure to highlight your experience in CRM or Lifecycle Marketing. We want to see how you've driven engagement and retention in previous roles, especially if you've worked in a D2C or E-commerce environment.
Be Data-Driven:Since data is key in this role, share examples of how you've used customer data to create targeted segments and improve campaign performance. We love seeing analytical minds at work!
Craft Compelling Copy:Your copywriting skills are crucial for this position. Show us your flair for writing engaging content that resonates with customers. A keen eye for design and brand consistency will also set you apart!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at We Love Alfa
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems, especially Klaviyo. Be ready to discuss how you've used it in past roles and how you can leverage it for the company's customer lifecycle strategies.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive campaign success. Think about specific metrics you've improved, like open rates or retention rates, and be ready to explain your thought process behind those decisions.
✨Be Ready to Discuss Campaign Optimisation
Have a few examples of A/B tests you've conducted in previous roles. Talk about what you tested, the results, and how you used those insights to refine future campaigns. This shows you're proactive and results-driven!
✨Demonstrate Your Copywriting Flair
Since excellent copywriting is key for this role, prepare to share samples of your work or discuss campaigns where your writing made a significant impact. Highlight your understanding of brand consistency and how it ties into customer engagement.
