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- Tasks: Lead Instagram-first strategies and create engaging, meme-driven content.
- Company: Join a dynamic team that collaborates with top brands and artists in the music industry.
- Benefits: Enjoy flexible work options and the chance to work on exciting campaigns.
- Why this job: Be part of a creative culture that values innovation and social impact in marketing.
- Qualifications: 3+ years in social marketing with experience in Instagram and TikTok campaigns.
- Other info: Opportunity to manage a junior team and negotiate brand deals.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Senior Social Strategist with experience of running social marketing campaigns with brands and music labels, working with meme pages and publishers, and knows how to build content that performs.
You’ll lead strategy across campaigns where Instagram is the main channel, with select TikTok executions. For the brand work, you’ll know how to create content within meme culture that overperforms against page engagement. For music, you’ll help artists show up on the right pages with the right tone that will deliver against campaign metrics.
We’ve helped brands like JD Sports, Deliveroo, and Baileys run campaigns that look nothing like traditional ads and the results return millions of views for CPMs that can’t be matched elsewhere. We’ve also supported artists from Universal Music, Sony, Warner, Interscope, Capitol, Polydor, AWAL, and more, with campaigns for Doechii, Camila Cabello, The Rolling Stones, Sabrina Carpenter, and others.
What You’ll Do
- Lead Instagram-first strategy across brand and music campaigns
- Create content that feels native to the feed; short-form, shareable, meme-literate
- Organise and manage shoots to produce assets that replicate everyday viral posts
- Manage junior creative team members, providing clear direction and feedback
- Work directly with meme pages, social publishers, and creators to distribute content
- Optimise formats, hooks, and captions for performance
- Collaborate with internal teams across campaign management, creative, and insights
- Report on performance and guide what’s working, what’s next
- Help bring in new brand opportunities and negotiate deal terms where needed
What We’re Looking For
- 3+ years in social marketing, ideally at an agency or publisher
- Run Instagram campaigns with meme pages, publishers, or creator networks
- Have experience creating or managing content that performs on Instagram and TikTok
- Have worked in music or entertainment marketing
- Experience in negotiating deals and managing brand/client relationships
Bonus Points
- Bring brand contacts and are confident helping grow the business
Contact Detail:
We Generate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in meme culture and how they translate to social media campaigns. Follow popular meme pages and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Network with professionals in the music and entertainment marketing sectors. Attend industry events or webinars where you can meet potential collaborators and learn about new opportunities.
✨Tip Number 3
Showcase your understanding of Instagram's algorithm by experimenting with different content formats. Create a portfolio that highlights successful campaigns you've managed, focusing on engagement metrics and creative strategies.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised content for performance in past roles. Be ready to share insights on what worked, what didn’t, and how you adapted your strategies accordingly.
We think you need these skills to ace Social Media Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social marketing, particularly with Instagram and TikTok. Include specific campaigns you've worked on, especially those involving meme culture or music brands.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media strategy and how your background aligns with the role. Mention any notable campaigns you've led and how they achieved impressive engagement metrics.
Showcase Relevant Experience: When detailing your work experience, focus on your achievements in managing social media campaigns. Use quantifiable results to demonstrate your impact, such as increased engagement rates or successful collaborations with creators.
Highlight Collaboration Skills: Emphasise your ability to work with various teams and external partners. Mention any experience you have in managing junior team members or collaborating with meme pages and publishers to distribute content effectively.
How to prepare for a job interview at We Generate
✨Showcase Your Campaign Success
Be prepared to discuss specific social media campaigns you've led, especially those involving Instagram and TikTok. Highlight the metrics that demonstrate your success, such as engagement rates and views, to show how you can deliver results.
✨Understand Meme Culture
Familiarise yourself with current meme trends and how they can be leveraged in marketing. During the interview, share examples of how you've created content that resonates with meme culture and drives engagement.
✨Demonstrate Leadership Skills
Since you'll be managing a junior creative team, be ready to discuss your leadership style. Share experiences where you've provided direction and feedback, and how you foster collaboration within a team.
✨Prepare for Creative Collaboration
Expect questions about how you work with other teams, such as campaign management and insights. Be ready to discuss how you approach collaboration and ensure that all aspects of a campaign align with the overall strategy.
