At a Glance
- Tasks: Lead content strategy for social media, manage partnerships, and create engaging content.
- Company: We Generate is a dynamic agency recognised for its innovative approach to youth culture.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration across teams.
- Other info: This role offers a chance to influence one of the UK's most influential youth culture pages.
- Why this job: Join a vibrant team shaping youth culture while working on exciting brand partnerships.
- Qualifications: 2-5 years in social media strategy, strong writing skills, and experience with Gen Z audiences.
The predicted salary is between 36000 - 60000 £ per year.
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Direct message the job poster from We Generate
We Generate recently received nominations for Best Small Agency and Best Use of TikTok at the UK Social Media Awards. As we continue to grow, we’re building our own voice while scaling and maintaining one of the UK’s most influential youth culture pages.
The Role
We are seeking a strategic, confident and creative Content Lead to run the day-to-day editorial strategy for Made In Poor Taste (Instagram + Facebook) while leading content strategy for We Generate’s own social channels (Instagram + TikTok).
Alongside managing the content calendar, you’ll take the lead on brand partnerships — from concept to completion. You’ll help win deals with sharp creative ideas and see them through every stage, from pitch to delivery.
You’ll plan and produce standout series across our core pillars: sport, pop culture, entertainment, style & beauty, lifestyle and relationships. You’ll also create content for brand activations, features and client campaigns that appear on Made In Poor Taste.
This role sits in the UK and works as an extension of our wider team across the US and Latam, collaborating predominantly with the UK team. Strong, clean writing, serious organisation, and camera confidence are essential.
Key Responsibilities
- Lead day-to-day content strategy and execution for Made In Poor Taste and Made In Her Taste (Instagram + Facebook), as well as We Generate’s own social content (TikTok + Instagram).
- Ideate, create and feature in original, culturally relevant short-form video (Reels, Carousels, Stories).
- Identify the best UK content to feature and keep our feeds current.
- Track performance, optimise quickly and hit audience growth + revenue goals.
- Lead branded partnerships: shape creative concepts, pitch alongside Sales, and manage campaigns end-to-end.
- Guide community management to keep engagement high and brand voice consistent.
Skills & Experience
- 2–5 years in social media strategy and storytelling with proof of campaign wins and channel growth.
- Experience working with Gen Z brands and audiences.
- Sharp copywriting that is witty, clean and on brand.
- Deep knowledge of established and emerging platforms with a pulse on UK + global trends.
- Quick-thinking, creative mindset with comfort experimenting to find what sticks.
- Highly organised, adaptable, and able to juggle multiple projects with tight deadlines.
- Passion for and familiarity with Made In Poor Taste
- Experience with branded content and client partnerships is a must.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Advertising Services
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Content & Partnerships Lead in London employer: We Generate
At We Generate, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Campaign Creative Lead, you will have the opportunity to collaborate with a talented team, engage with exciting music and entertainment projects, and develop your skills in a supportive environment that values creativity and growth. Located in a vibrant area, our company offers unique advantages such as flexible working arrangements and access to industry events, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Partnerships Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Generate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Generate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Generate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Generate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content & Partnerships Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Generate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Generate:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Generate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Generate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Generate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Generate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
