Digital Paid Marketing Executive - Remote - UK Based
Digital Paid Marketing Executive - Remote - UK Based

Digital Paid Marketing Executive - Remote - UK Based

Full-Time 30000 - 40000 £ / year (est.) No home office possible
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We Do Play

At a Glance

  • Tasks: Plan and optimise exciting paid digital advertising campaigns across multiple platforms.
  • Company: Join We Do Play Group, a rapidly growing leader in leisure and entertainment.
  • Benefits: Full-time remote role with opportunities for creativity and impact.
  • Why this job: Make a real difference in brand growth while working with innovative marketing strategies.
  • Qualifications: 3+ years of experience in managing paid ads on major platforms.
  • Other info: Be part of a diverse team committed to creating unforgettable experiences.

The predicted salary is between 30000 - 40000 £ per year.

Job Type: Full Time - 40 hours per week

About Us:

The We Do Play Group operate multiple experiential based Leisure brands and are quickly becoming one of the largest Leisure/Entertainment operators in Europe. Operations include Activate – the world's first Active Gaming Facility, Flip Out; a global Indoor Adventure Park for all ages, and Putt Putt Social; a rapidly expanding new fusion of Asian Street Food & Adventure Golf along with other leisure & hospitality brands. With 8 new venues opened in 2025 alone, and more than 15 planned for 2026, the team are excited to present an opening in the groups Marketing department to help facilitate future brand growth.

Job Summary

We are looking for a results-driven Paid Ads Executive to plan, manage, and optimise paid digital advertising campaigns across multiple platforms. The role will focus primarily on Meta Ads, PPC Advertising, Google Display Ads, TikTok Ads, and LinkedIn Ads, with the goal of driving high-quality traffic, driving brand awareness, and conversions while maximising return on ad spend (ROAS). This is a hands-on role suited to someone who enjoys testing, analysing performance data, and continuously improving campaign results in a fast-paced digital environment.

Key Responsibilities

  • Plan, launch, manage, and optimise paid advertising campaigns across:
  • Meta Ads (Facebook & Instagram)
  • Google PPC (Search & Display)
  • TikTok Ads
  • LinkedIn Ads
  • Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy
  • Create and manage ad creatives & copy in collaboration with internal team
  • Monitor daily performance, budgets, and bids to ensure campaigns meet KPIs
  • Analyse campaign data and produce clear performance reports with insights and recommendations
  • Run A/B tests on ad creatives, copy, audiences, and formats to improve performance
  • Track conversions and performance using tools such as Google Analytics, Meta Pixel, and platform-specific tracking
  • Stay up to date with platform updates, new ad formats, and best practices
  • Ensure all advertising complies with platform policies and brand guidelines
  • Qualifications

    • 3 Years+ Proven experience managing paid advertising campaigns across Meta, Google, TikTok, and/or LinkedIn
    • Strong understanding of PPC principles, bidding strategies and audience targeting
    • Experience with Google Ads (Search and Display) and Meta Ads Manager
    • Google Ads Certified
    • Familiarity with conversion tracking, pixels, and analytics tools
    • Strong attention to detail and ability to manage multiple campaigns simultaneously
    • Excellent communication skills and ability to present performance insights clearly
    • Experience managing larger budgets or e-commerce campaigns

    How To Apply

    If you are a passionate and creative Paid Ads Executive looking for an exciting opportunity to make a significant impact, we encourage you to apply. We Do Play is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment for all employees. Join us in our mission to Create Unforgettable Experiences, one guest at a time.

    Digital Paid Marketing Executive - Remote - UK Based employer: We Do Play

    At We Do Play Group, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters creativity and innovation. As a Digital Paid Marketing Executive, you'll have the opportunity to work remotely from anywhere in the UK while contributing to the rapid growth of our exciting leisure brands. With a strong focus on employee development and a commitment to celebrating diversity, we provide a supportive environment where your skills can flourish and your contributions truly matter.
    We Do Play

    Contact Detail:

    We Do Play Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Digital Paid Marketing Executive - Remote - UK Based

    ✨Tip Number 1

    Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.

    ✨Tip Number 2

    Show off your skills! Create a portfolio or case studies of your past campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.

    ✨Tip Number 3

    Prepare for interviews by practising common questions and showcasing your knowledge about the company. Tailor your answers to reflect how you can contribute to their growth.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.

    We think you need these skills to ace Digital Paid Marketing Executive - Remote - UK Based

    Paid Advertising Campaign Management
    Meta Ads (Facebook & Instagram)
    Google PPC (Search & Display)
    TikTok Ads
    LinkedIn Ads
    Keyword Research
    Audience Targeting
    Competitor Analysis
    Ad Creative Development
    Performance Data Analysis
    A/B Testing
    Conversion Tracking
    Google Analytics
    Attention to Detail
    Communication Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV is tailored to the role of Digital Paid Marketing Executive. Highlight your experience with Meta Ads, Google PPC, and other platforms mentioned in the job description. We want to see how your skills align with what we're looking for!

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our mission at We Do Play. Keep it engaging and relevant to the role.

    Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate how you've driven traffic, conversions, or improved ROAS in previous campaigns. Numbers speak volumes!

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!

    How to prepare for a job interview at We Do Play

    ✨Know Your Platforms

    Make sure you’re well-versed in the specifics of Meta Ads, Google PPC, TikTok, and LinkedIn Ads. Familiarise yourself with recent updates and best practices for each platform, as this will show your potential employer that you're proactive and knowledgeable about the tools you'll be using.

    ✨Showcase Your Analytical Skills

    Be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of A/B tests you've run or performance reports you've created. This will demonstrate your ability to analyse data and make informed decisions, which is crucial for the role.

    ✨Prepare for Scenario Questions

    Expect questions that ask how you would handle specific situations, like a campaign underperforming. Think through your strategies for troubleshooting and improving results, and be ready to share your thought process during the interview.

    ✨Communicate Clearly

    Since excellent communication skills are essential for this role, practice explaining complex concepts in simple terms. You might need to present performance insights to non-marketing team members, so clarity is key. Show them you can convey your ideas effectively!

    Digital Paid Marketing Executive - Remote - UK Based
    We Do Play
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