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For Companies At a Glance
- Tasks: Lead B2B marketing strategy, demand generation, and brand positioning in a fast-paced tech environment.
- Company: Join a rapidly scaling, PE-backed tech business with a groundbreaking AI platform.
- Benefits: Enjoy strong benefits, predominantly remote work, and a flexible, culture-first environment.
- Why this job: Be part of a pivotal brand transformation and shape the market presence of an innovative AI product.
- Qualifications: Proven software/tech marketing experience, especially in rapid growth and rebranding.
- Other info: Work closely with the CEO and executive team, mentoring a growing marketing team.
The predicted salary is between 78000 - 102000 £ per year.
Are you a commercially minded marketing leader with a background in software? Do you enjoy owning strategy, driving brand visibility and leading full-funnel campaigns in a high-growth environment? We’re partnering with a rapidly scaling, PE-backed technology business that are market leaders in their space with a ground-breaking AI-powered platform. With global clients already signed and a transformative rebrand underway, now is a pivotal time to join as the business enters its next phase of growth.
The Opportunity
As Head of Marketing, you will report directly to the CEO and work closely with the CRO, owning the entire B2B marketing strategy. You’ll lead demand generation, ABM and brand positioning efforts, supported by an internal marketing team and external agencies. Your goal? To help drive scalable, sustainable revenue growth through best-in-class marketing execution. This is a high-impact, full-mix marketing leadership role ideal for someone who thrives in fast-paced, data-led environments and enjoys building strategic marketing functions from the ground up.
What You’ll Be Doing
- Strategic Ownership & Go-to-Market Alignment: Shape and execute an ambitious B2B marketing strategy that aligns with revenue goals and growth objectives. Collaborate cross-functionally with sales, customer success, product and analytics teams to ensure a joined-up GTM approach.
- Demand Generation & ABM: Deliver multi-channel demand generation campaigns across digital, paid media, content, events and more. Build and implement an ABM strategy targeting enterprise customers using platforms like HubSpot or Marketo.
- Brand & Content Leadership: Define and refine the brand positioning, tone and visual identity during a critical rebrand and product relaunch phase. Develop high-impact marketing assets, such as case studies, whitepapers, webinars, and blogs to engage prospects and elevate brand awareness. Oversee PR, media relations, and analyst engagement to enhance market visibility.
- Insights & Optimisation: Leverage customer and market insights in partnership with analytics and product teams to inform content, campaigns and positioning. Use performance data to constantly test, refine, and improve campaigns.
- Team & Partner Management: Lead and mentor a growing marketing team while managing relationships with external agencies and contractors. Drive accountability and ROI across all marketing activity, reporting progress to the executive team regularly.
What We’re Looking For
- Proven track record in software/tech marketing, ideally during periods of rapid growth or transformation.
- Deep knowledge of B2B demand generation and account-based marketing, particularly in complex sales cycles.
- Experience with rebranding and product relaunching.
- Strong commercial focus and ability to translate company strategy into tactical marketing execution.
- Data-driven mindset and hands-on experience with tools such as HubSpot, Marketo, or similar automation platforms.
- Experience building and scaling brand identity and messaging across multiple channels.
- Excellent communication and stakeholder engagement skills – confident presenting to C-suite and influencing cross-functionally.
Why Join? Joining this innovative, PE-backed business offers the rare opportunity to lead a brand transformation, shape a high-growth AI product’s market presence, and work closely with a forward-thinking executive team — all within a flexible, culture-first environment based out of Brighton.
Head of Marketing employer: We Do Group
Contact Detail:
We Do Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the tech and marketing sectors, especially those who have experience in B2B demand generation and account-based marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the company's current marketing strategies and recent campaigns. This will not only help you understand their brand positioning but also allow you to suggest innovative ideas during discussions with the hiring team.
✨Tip Number 3
Prepare to discuss your previous experiences in leading marketing teams and executing successful campaigns. Highlight specific metrics that demonstrate your impact on revenue growth and brand visibility, as these will resonate well with the executive team.
✨Tip Number 4
Showcase your knowledge of tools like HubSpot and Marketo by discussing how you've used them in past roles. Being able to articulate your hands-on experience with these platforms will set you apart as a candidate who can hit the ground running.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in software and tech marketing, particularly during periods of rapid growth. Emphasise your achievements in demand generation and account-based marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and ability to drive brand visibility. Mention specific examples of successful campaigns you've led and how they align with the company's goals.
Showcase Data-Driven Success: In your application, include metrics and data that demonstrate your success in previous roles. Highlight your experience with tools like HubSpot or Marketo and how you've used them to optimise marketing efforts.
Prepare for Interviews: Be ready to discuss your approach to building marketing strategies from the ground up. Prepare examples of how you've collaborated cross-functionally and influenced stakeholders at all levels, especially C-suite executives.
How to prepare for a job interview at We Do Group
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to shape and execute a B2B marketing strategy. Prepare to discuss specific examples of how you've aligned marketing initiatives with revenue goals in previous roles.
✨Highlight Demand Generation Expertise
Be ready to talk about your experience with multi-channel demand generation campaigns. Share successful case studies where you utilised digital, paid media, and content strategies to drive results, especially in a tech environment.
✨Discuss Rebranding Experience
Since the company is undergoing a transformative rebrand, emphasise your past experiences with rebranding and product relaunches. Explain how you defined brand positioning and developed impactful marketing assets during these processes.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've leveraged data and insights to optimise marketing campaigns. Highlight your familiarity with tools like HubSpot or Marketo, and provide examples of how data informed your marketing strategies.
