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- Tasks: Lead digital operations for top clients, managing campaigns and client relationships.
- Company: Join WE, a global leader in communications and marketing with a focus on innovation.
- Benefits: Enjoy a hybrid working model, professional development, and a vibrant workplace culture.
- Why this job: Be part of a dynamic team driving impactful digital strategies for renowned brands.
- Qualifications: Experience in digital/social media, excellent communication skills, and a passion for client service.
- Other info: Opportunity to work with major clients like Microsoft and engage in a non-hierarchical environment.
The predicted salary is between 36000 - 60000 £ per year.
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WE is one of the largest communications and integrated marketing agencies in the world, with 23 offices globally and more than 1,400 employees who love bringing communications to the next level. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action.
For more than 40 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, corporate reputation and social impact — translates into insights and strategies that are informed, current and credible. We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.
When you join WE, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our belief in the power of change, discovery and innovation. We invest in our future by creating an open and welcoming workplace full of bright, skilled and determined people.
In London, WE is committed to a fully hybrid working model, supporting a flexible working arrangement with at least two days in the office per week. This approach enables us to nurture a culture of collaboration, flexibility, and inclusivity.
ABOUT THE ROLE
We are seeking an exceptional Account Director to be a key member of our digital practice. This role involves managing the digital operations for several of our top clients in the tech, health, and sustainability sectors, including Microsoft and the Forest Stewardship Council. The ideal candidate will also play a pivotal role in scaling our digital portfolio and expanding our presence in the UK and across the EMEA region.
The ideal candidate will be an expert in paid social, with a deep understanding of how to plan, execute, and optimise campaigns across multiple platforms. They should be confident in developing paid media strategies, managing budgets, and using data-driven insights to maximise performance.
They will also have experience working with organic social, ensuring a seamless integration of paid and owned tactics to drive engagement and deliver results.
Successful candidates will have a knack for first-class client service, creative digital content development, and campaign planning across various social channels while running highly efficient accounts. They will have a strong understanding of B2B and B2C audiences and an interest in being part of a growing practice. This is a great opportunity for an AD with deep paid social expertise to take on the challenges and opportunities that come from being part of a global agency with great ambitions and even greater potential.
If you are passionate about working for innovative clients and have proven success in managing and driving social accounts, we would love to hear from you.
RESPONSIBILITIES
Client service
- Day-to-day client and team management. Including:
- Partnering with Associate Director level on overall account planning, as well as taking the lead on planning project activations
- Growing the client relationship and providing strategic counsel
- Managing the team’s progress on activities and reporting on client’s results
- Budget management and team resourcing
Digital execution
- Developing social strategies for clients based on social best practice guidelines, market research, competitor analysis and audience insights
- Own and lead the agency’s paid social function – including scoping, executing, and managing paid media campaigns across all social channels
- Overseeing social content creation inc. liaising with design and copywriters
- Conducting and overseeing qualitative and quantitative social performance analyses, and providing actionable insights for continuous improvement, based on results
- Providing expert client and agency counsel on digital and social best practices
- Staying updated with the latest social media trends and platform updates to inform strategies
New business
- Conducting successful business development for both new and existing clients, including seeking opportunities from within own network
- Build social media and digital marketing strategies, and participate in pitches to effectively sell ideas
Agency & technology practice leadership
- Involvement in the UK-wide AD peer group
- Oversight/integration between WE AM group and senior peer groups (WE Associate Directors and LT)
- Managing career development and performance of direct reports
PREVIOUS PROVEN EXPERIENCE
- SAM/AD experience of digital/social clients
- Highly experienced in developing, running and reporting on paid campaigns across all channels
- Excellent communication skills (verbal and written)
- Strong content skills – from overseeing creative development and social copy creation to ensuring brand consistency across platforms
- Demonstrated ability to drive strong client relationships, drafting/executing plans, providing thoughtful analysis
- Understanding and management of client budgets – and ability to discuss with clients
- Experience in running paid advertising on other digital platforms and channels (Google Ads, ATL and audio/podcast advertising) is a bonus, but not a requirement
CULTURE
- Spirited (look for inquisitive employees who will ask questions, challenge and get stuck in)
- Non-hierarchical, open working environment (ability to work in a team, contribute to meetings)
- Social (willing to get involved in agency life and with your peer group)
WE Communications seeks to hire the best talent in the industry. WE Communications is able to sponsor candidates under the UK’s points-based immigration system if a candidate is not eligible to work in the UK under any other visa route. Effective April 2024 new minimum salary thresholds were introduced for roles which require sponsorship. Based on these new thresholds, it is WE Communications’ understanding that this role does not meet the new minimum salary requirements. Sponsorship for this role cannot be offered to candidates. Candidates who possess the right to work in the UK through alternate visa routes or who have no restriction on their right to work in the UK are welcome to apply.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Public Relations
- Industries
- Public Relations and Communications Services
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Account Director, Digital employer: WE Communications
Contact Detail:
WE Communications Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Digital
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and social media. Being well-versed in current strategies and tools will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the communications and marketing sectors, especially those who work at WE or similar agencies. Attend industry events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies or campaigns you've managed in the past. Highlight your experience with paid social and how you've used data-driven insights to optimise performance, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your understanding of both B2B and B2C audiences. Be ready to explain how you would tailor strategies for different client needs, which is crucial for the Account Director position at WE.
We think you need these skills to ace Account Director, Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and account management. Focus on your achievements in managing paid social campaigns and client relationships, as these are key for the Account Director role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital communications and how your skills align with WE's mission. Mention specific examples of successful campaigns you've led and how they relate to the sectors WE operates in.
Showcase Your Understanding of the Industry: Demonstrate your knowledge of current trends in digital marketing and social media. Discuss how you can leverage this knowledge to benefit WE and their clients, particularly in tech, health, and sustainability sectors.
Highlight Your Client Management Skills: Emphasise your experience in client service and team management. Provide examples of how you've successfully grown client relationships and delivered strategic counsel, as these are crucial for the role.
How to prepare for a job interview at WE Communications
✨Showcase Your Digital Expertise
Make sure to highlight your experience with paid social campaigns and how you've successfully managed budgets and optimised performance. Be prepared to discuss specific examples of campaigns you've executed and the results achieved.
✨Demonstrate Client Management Skills
Since this role involves significant client interaction, be ready to share your approach to building and maintaining strong client relationships. Discuss how you provide strategic counsel and manage expectations effectively.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital marketing and social media. During the interview, mention any recent developments or changes in the industry that could impact strategies, showing your proactive approach to staying informed.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle challenges in a fast-paced environment. Think of scenarios where you've had to adapt strategies or overcome obstacles, and be ready to discuss these in detail.