Account Director, Digital

WE is one of the largest communications and integrated marketing agencies in the world, with 23 offices globally and more than 1,400 employees who love bringing communications to the next level. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action. For more than 40 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, corporate reputation and social impact — translates into insights and strategies that are informed, current and credible.

We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives. When you join WE, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our belief in the power of change, discovery and innovation. We invest in our future by creating an open and welcoming workplace full of bright, skilled and determined people. In London, WE is committed to a fully hybrid working model, supporting a flexible working arrangement with at least two days in the office per week. This approach enables us to nurture a culture of collaboration, flexibility, and inclusivity.

ABOUT THE ROLE

We are seeking an exceptional Account Director to be a key member of our digital practice. This role involves managing the digital operations for several of our top clients in the tech, health, and sustainability sectors, including Microsoft and the Forest Stewardship Council. The ideal candidate will also play a pivotal role in scaling our digital portfolio and expanding our presence in the UK and across the EMEA region. The ideal candidate will be an expert in paid social, with a deep understanding of how to plan, execute, and optimise campaigns across multiple platforms. They should be confident in developing paid media strategies, managing budgets, and using data-driven insights to maximise performance. They will also have experience working with organic social, ensuring a seamless integration of paid and owned tactics to drive engagement and deliver results.

Successful candidates will have a knack for first-class client service, creative digital content development, and campaign planning across various social channels while running highly efficient accounts. They will have a strong understanding of B2B and B2C audiences and an interest in being part of a growing practice. This is a great opportunity for an AD with deep paid social expertise to take on the challenges and opportunities that come from being part of a global agency with great ambitions and even greater potential. If you are passionate about working for innovative clients and have proven success in managing and driving social accounts, we would love to hear from you.

RESPONSIBILITIES

• Client service

• Day-to-day client and team management, including partnering with Associate Director level on overall account planning, as well as taking the lead on planning project activations.
• Growing the client relationship and providing strategic counsel.
• Managing the team’s progress on activities and reporting on client’s results.
• Budget management and team resourcing.

• Developing social strategies for clients based on social best practice guidelines, market research, competitor analysis and audience insights.
• Own and lead the agency’s paid social function – including scoping, executing, and managing paid media campaigns across all social channels.
• Overseeing social content creation including liaising with design and copywriters.
• Conducting and overseeing qualitative and quantitative social performance analyses, and providing actionable insights for continuous improvement, based on results.
• Providing expert client and agency counsel on digital and social best practices.
• Staying updated with the latest social media trends and platform updates to inform strategies.

• Conducting successful business development for both new and existing clients, including seeking opportunities from within own network.
• Build social media and digital marketing strategies, and participate in pitches to effectively sell ideas.

• Involvement in the UK-wide AD peer group.
• Oversight/integration between WE AM group and senior peer groups (WE Associate Directors and LT).
• Managing career development and performance of direct reports.

PREVIOUS PROVEN EXPERIENCE

• SAM/AD experience of digital/social clients.
• Highly experienced in developing, running and reporting on paid campaigns across all channels.
• Excellent communication skills (verbal and written).
• Strong content skills – from overseeing creative development and social copy creation to ensuring brand consistency across platforms.
• Demonstrated ability to drive strong client relationships, drafting/executing plans, providing thoughtful analysis.
• Understanding and management of client budgets – and ability to discuss with clients.
• Experience in running paid advertising on other digital platforms and channels (Google Ads, ATL and audio/podcast advertising) is a bonus, but not a requirement.

CULTURE

• Spirited (look for inquisitive employees who will ask questions, challenge and get stuck in).
• Non-hierarchical, open working environment (ability to work in a team, contribute to meetings).
• Social (willing to get involved in agency life and with your peer group).

WE Communications seeks to hire the best talent in the industry. WE Communications is able to sponsor candidates under the UK’s points-based immigration system if a candidate is not eligible to work in the UK under any other visa route. Effective April 2024 new minimum salary thresholds were introduced for roles which require sponsorship. Based on these new thresholds, it is WE Communications’ understanding that this role does not meet the new minimum salary requirements. Sponsorship for this role cannot be offered to candidates. Candidates who possess the right to work in the UK through alternate visa routes or who have no restriction on their right to work in the UK are welcome to apply.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Public Relations

Industries: Public Relations and Communications Services