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- Tasks: Manage key customer accounts and drive growth in absorbency and packaging products.
- Company: Join a dynamic team focused on innovation and customer success.
- Benefits: Competitive salary, travel opportunities, and professional development.
- Other info: Exciting role with opportunities for career advancement and personal growth.
- Why this job: Make a real impact by re-engaging customers and driving sustainable business growth.
- Qualifications: Experience in account management and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
We have an excellent opportunity for a National Account Manager where you will be responsible for managing and developing a portfolio of key customer accounts across the absorbency and specialist packaging product range. In addition to growing revenue within existing accounts, this role will also focus on re‑engaging dormant customers and winning back previously lost customers, turning past relationships into commercially viable opportunities. The successful candidate will act as the primary commercial contact for customers, ensuring alignment between customer requirements, operational capability, service performance, and margin expectations.
Key Responsibilities
- Manage and develop a defined portfolio of national accounts across retail, processors, food manufacturers and specialist sectors.
- Drive profitable growth across the businesses absorbency and specialist packaging ranges.
- Identify and execute cross-sell and up-sell opportunities within existing accounts.
- Develop structured account plans for top-tier customers.
- Identify dormant and lapsed accounts (no trade in 12+ months) and develop structured reactivation plans.
- Re-engage lost customers with targeted commercial proposals aligned to current businesses capabilities.
- Convert reactivated accounts into sustainable repeat business.
- Report quarterly on dormant account pipeline and conversion performance.
- Protect and grow gross margin through disciplined pricing and cost recovery.
- Lead customer price reviews in line with raw material movements and business strategy.
- Ensure all new or reactivated business meets agreed commercial thresholds.
- Work closely with customers to develop and convert new product development opportunities.
- Ensure effective qualification before sampling.
- Drive strong conversion from trial to commercial launch.
- Provide accurate rolling 12-month forecasts for managed accounts.
- Work closely with Customer Service, Operations and Procurement to ensure demand visibility and delivery performance.
- Support stock management and minimise obsolescence risk.
Skills & Experience
- Experience managing national accounts within packaging, food manufacturing or absorbency sectors.
- Proven track record of account growth and customer retention.
- Strong commercial acumen and margin awareness.
- Ability to manage complex customer requirements.
- Strong forecasting discipline and CRM capability.
- Excellent communication and negotiation skills.
- Clean driving licence and willingness to travel regularly.
ONLINE KEY ACCOUNT MANAGER employer: We Are Zenith
Contact Detail:
We Are Zenith Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ONLINE KEY ACCOUNT MANAGER
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their key accounts and think about how you can add value. We want you to walk in confident, ready to discuss how you can drive growth and re-engage those dormant customers!
✨Tip Number 3
Practice your pitch! Be ready to explain your experience managing national accounts and how you've successfully turned around relationships. We suggest rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that job!
We think you need these skills to ace ONLINE KEY ACCOUNT MANAGER
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Online Key Account Manager. Highlight your experience in managing national accounts and any specific achievements in the packaging or food manufacturing sectors. We want to see how you can drive growth and re-engage customers!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed accounts and turned dormant customers into active ones. We love a good story!
Show Off Your Commercial Acumen: In your application, don’t forget to showcase your strong commercial awareness. Talk about how you've protected margins and driven profitable growth in previous roles. We’re looking for someone who understands the numbers behind the business!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at We Are Zenith
✨Know Your Accounts
Before the interview, dive deep into the company’s key accounts and their specific needs. Understand the absorbency and specialist packaging product range inside out. This will help you demonstrate your knowledge and show how you can manage and develop these accounts effectively.
✨Showcase Your Success Stories
Prepare to share specific examples of how you've successfully grown accounts or re-engaged dormant customers in the past. Use metrics to back up your claims, like percentage growth or revenue increases, to illustrate your impact and commercial acumen.
✨Understand the Market
Familiarise yourself with current trends in the packaging and food manufacturing sectors. Being able to discuss market dynamics and how they affect customer needs will position you as a knowledgeable candidate who can drive profitable growth.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their strategies for managing dormant accounts or how they approach new product development. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.