At a Glance
- Tasks: Drive sales and build market share in North London and Home Counties.
- Company: Join McHale Komatsu, a forward-thinking company in the plant equipment sector.
- Benefits: Competitive salary, pension scheme, generous holiday, and company car.
- Other info: Enjoy autonomy and support to shape your territory and career.
- Why this job: Be part of a dynamic team that values ambition and growth.
- Qualifications: Experience in plant or construction equipment sales and a competitive spirit.
The predicted salary is between 40000 - 50000 € per year.
Covering: North London, Hertfordshire, Bedfordshire, Oxfordshire, Buckinghamshire.
Let’s be honest… Too many plant sales roles have become predictable. A handful of key accounts, a bit of repeat business, discount when needed, hit a number (sometimes), and the cycle continues. We’re not interested in that. At McHale Komatsu, we’re building a sales team that actually takes market share. Not talks about it. Not blames the market. Not hides behind “it’s a tough patch”. Takes it.
Backed by world‑class Komatsu products, industry‑leading technology and the strength of the McHale Group, this is a genuine opportunity to build market share in one of the UK’s most competitive equipment sectors.
This role isn’t for everyone. If you’re happy:
- Living off existing accounts
- Waiting for enquiries
- Blaming price, product, or “the market”
You won’t enjoy this. This role is for people who want more than just maintaining accounts. We want people who want to build territories properly, create genuine market momentum, and be part of a business investing heavily in growth, technology, customer coverage and people.
McHale Komatsu is not standing still. We are building a modern, high-performance sales organisation with ambitious growth plans across the UK — and we want people who are excited by the opportunity to help shape it. This is about activity, discipline, and execution.
Here’s the reality. You will be measured on:
- How many customers you’re actually seeing
- The strength of your pipeline
- Your conversion rate
- Your ability to win new business
Because: Coverage → Activity → Quotes → Conversion → Market Share. No shortcuts.
What you’ll get:
- The chance to build something from the ground up
- A clear plan to significantly grow Komatsu’s UK market share
- Investment in technology, product and people
- Support from specialists — but accountability stays with you
- A business that rewards performance, not excuses
The right candidate will have genuine autonomy to manage and grow their territory properly. At McHale Komatsu, we do not believe in a ‘one size fits all’ approach. Different regions require different strategies, customer engagement and market focus, and we will remain agile and flexible to ensure every ASM has the support and freedom needed to succeed.
Who we want:
- People from plant / construction equipment (or similar)
- People who are competitive by nature
- People who don’t need chasing
- People who want to be in the top 10%, not the middle
Straight question: Do you want to:
- A) Keep doing what you’ve always done
- B) Be part of a team that is genuinely building something and expects more?
This is a chance to join a business that is investing, evolving and challenging the standards of the traditional plant industry. If you want a role where effort, activity and ambition genuinely create opportunity — this could be the move that changes your career. If it’s B — let’s talk.
What we can offer you:
- Competitive Salary and package
- Company Pension Scheme
- Up to 27 days holiday linked to service, plus Christmas shutdown
- Company Car
- Employee Assistance Programme
- Death in service benefit
Area Sales Manager - North London and Home Counties in Bicester employer: We Are Workforce Ltd
At McHale Komatsu, we pride ourselves on being an exceptional employer that fosters a dynamic and high-performance sales culture. With a commitment to investing in our people and technology, we offer unparalleled growth opportunities for ambitious individuals looking to make a real impact in the competitive plant sales sector. Our supportive environment encourages autonomy and innovation, ensuring that every team member has the tools and freedom to succeed while enjoying a competitive salary, generous holiday allowance, and a strong company pension scheme.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - North London and Home Counties in Bicester
✨Tip Number 1
Get to know the company inside out before your interview. Research McHale Komatsu, their products, and their market position. This will help you tailor your answers and show that you're genuinely interested in being part of a team that's building something great.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info about the company culture and might even lead to a referral, which can boost your chances of landing that role.
✨Tip Number 3
Prepare for the interview by practising your pitch. Focus on how you can contribute to building market share and driving sales. Be ready to discuss specific strategies you've used in the past to win new business and grow territories.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive and serious about joining the team at McHale Komatsu.
We think you need these skills to ace Area Sales Manager - North London and Home Counties in Bicester
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and passion for the role. Don’t just regurgitate your CV; tell us why you’re excited about building market share with us!
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Area Sales Manager role. Highlight your experience in plant or construction equipment and how it aligns with our ambitious growth plans. Show us you understand what we’re about!
Show Your Competitive Edge:We’re looking for candidates who are competitive by nature. Use your application to demonstrate your track record of winning new business and building strong customer relationships. Share specific examples that showcase your ability to take market share.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive — a quality we value highly!
How to prepare for a job interview at We Are Workforce Ltd
✨Know Your Territory
Before the interview, make sure you research North London and the Home Counties thoroughly. Understand the market dynamics, key players, and potential growth areas. This will show your interviewer that you're not just interested in the role but are ready to hit the ground running.
✨Demonstrate Your Competitive Edge
Prepare examples of how you've successfully built market share or won new business in previous roles. Be ready to discuss specific strategies you employed and the results you achieved. This aligns perfectly with what McHale Komatsu is looking for in a candidate.
✨Show Your Passion for Growth
Express your enthusiasm for being part of a high-performance sales organisation. Talk about your desire to contribute to ambitious growth plans and how you can bring fresh ideas to the table. This will resonate well with their vision of building something impactful.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s goals. Inquire about their approach to customer engagement and how they measure success. This demonstrates your genuine interest and helps you assess if the company is the right fit for you.
