At a Glance
- Tasks: Drive sales and build market share in North London and Home Counties.
- Company: Join McHale Komatsu, a forward-thinking company in the plant equipment sector.
- Benefits: Competitive salary, pension scheme, generous holiday, and company car.
- Other info: Enjoy autonomy and support while shaping your territory's success.
- Why this job: Be part of a dynamic team that values ambition and growth.
- Qualifications: Experience in plant or construction equipment sales and a competitive spirit.
The predicted salary is between 40000 - 50000 £ per year.
Covering: North London, Hertfordshire, Bedfordshire, Oxfordshire, Buckinghamshire.
Let’s be honest… Too many plant sales roles have become predictable. A handful of key accounts, a bit of repeat business, discount when needed, hit a number (sometimes) and the cycle continues. We’re not interested in that. At McHale Komatsu, we’re building a sales team that actually takes market share. Not talks about it. Not blames the market. Not hides behind “it’s a tough patch”. Takes it.
Backed by world‑class Komatsu products, industry‑leading technology and the strength of the McHale Group, this is a genuine opportunity to build market share in one of the UK’s most competitive equipment sectors.
This role isn’t for everyone. If you’re happy:
- Living off existing accounts
- Waiting for enquiries
- Blaming price, product, or “the market”
You won’t enjoy this. This role is for people who want more than just maintaining accounts. We want people who want to build territories properly, create genuine market momentum, and be part of a business investing heavily in growth, technology, customer coverage and people.
McHale Komatsu is not standing still. We are building a modern, high-performance sales organisation with ambitious growth plans across the UK — and we want people who are excited by the opportunity to help shape it. This is about activity, discipline, and execution.
Here’s the reality. You will be measured on:
- How many customers you’re actually seeing
- The strength of your pipeline
- Your conversion rate
- Your ability to win new business
Because: Coverage → Activity → Quotes → Conversion → Market Share. No shortcuts.
What you’ll get:
- The chance to build something from the ground up
- A clear plan to significantly grow Komatsu’s UK market share
- Investment in technology, product and people
- Support from specialists — but accountability stays with you
- A business that rewards performance, not excuses
The right candidate will have genuine autonomy to manage and grow their territory properly. At McHale Komatsu, we do not believe in a ‘one size fits all’ approach. Different regions require different strategies, customer engagement and market focus, and we will remain agile and flexible to ensure every ASM has the support and freedom needed to succeed.
Who we want:
- People from plant / construction equipment (or similar)
- People who are competitive by nature
- People who don’t need chasing
- People who want to be in the top 10%, not the middle
Straight question: Do you want to:
- A) Keep doing what you’ve always done or
- B) Be part of a team that is genuinely building something and expects more?
This is a chance to join a business that is investing, evolving and challenging the standards of the traditional plant industry. If you want a role where effort, activity and ambition genuinely create opportunity — this could be the move that changes your career. If it’s B — let’s talk.
What we can offer you:
- Competitive Salary and package
- Company Pension Scheme
- Up to 27 days holiday linked to service, plus Christmas shutdown
- Company Car
- Employee Assistance Programme
- Death in service benefit
Area Sales Manager - North London and Home Counties employer: We Are Workforce Ltd
At McHale Komatsu, we pride ourselves on being an exceptional employer that fosters a dynamic and high-performance sales culture. With a commitment to investing in our people and technology, we offer unparalleled growth opportunities for ambitious individuals looking to make a real impact in the competitive plant sales sector. Our supportive environment encourages autonomy and innovation, ensuring that every Area Sales Manager has the tools and freedom needed to thrive and build market share effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager - North London and Home Counties
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups. It's all about making connections and showing your face in the market. The more people know you, the better your chances of landing that dream role.
✨Tip Number 2
Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like McHale Komatsu. A well-timed email or call can put you on their radar before they even post a job ad. Show them you’re keen!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how you can help them take market share and build territories. Show them you’re not just another candidate; you’re the one who’s going to make a difference.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that keeps you top of mind. Plus, it shows you’re genuinely interested in the role and the company. Let’s make sure they remember you!
We think you need these skills to ace Area Sales Manager - North London and Home Counties
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and passion for the role. Don’t just regurgitate your CV; tell us why you’re excited about building market share with us!
Show Your Competitive Edge:This role is all about taking initiative and being proactive. Use your application to highlight specific examples of how you've gone above and beyond in previous roles. We love seeing candidates who are naturally competitive and driven to succeed.
Tailor Your Application:Make sure to customise your application to reflect the unique challenges and opportunities of the Area Sales Manager role. Mention how your experience aligns with our goals of growth and market momentum. We appreciate when candidates do their homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at McHale Komatsu!
How to prepare for a job interview at We Are Workforce Ltd
✨Know Your Territory
Before the interview, make sure you research North London and the Home Counties thoroughly. Understand the market dynamics, key players, and potential growth areas. This will show your interviewer that you're not just interested in the role but are ready to hit the ground running.
✨Demonstrate Your Competitive Edge
Prepare examples of how you've successfully built market share or won new business in previous roles. Highlight your competitive nature and how it drives your success. This aligns perfectly with what McHale Komatsu is looking for in a candidate.
✨Showcase Your Activity-Driven Approach
Be ready to discuss your strategies for customer engagement and pipeline management. Talk about how you measure your success through activity levels and conversion rates. This will resonate well with their focus on discipline and execution.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s ambitions. Inquire about their growth plans and how they support their sales team. This shows that you're genuinely interested in being part of their journey to build something great.
