At a Glance
- Tasks: Lead exciting events and brand activations that showcase creativity and strengthen client relationships.
- Company: Join a dynamic creative collective connecting clients with award-winning freelance talent.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with top creatives and represent the brand at industry events.
- Why this job: Make a real impact in the creative industry while building lasting relationships.
- Qualifications: 5+ years in event management with a strong network and proven business growth skills.
The predicted salary is between 50000 - 65000 £ per year.
Company Description
We are The Allies is a creative collective that connects clients with over 500 award‑winning freelance creatives.
The network covers a wide range of creative disciplines, providing flexible, high-quality support for brands and agencies.
Overview
The Head of Events & Brand Activations is a full-time hybrid role based in Leeds, with flexibility for some work from home.
This role leads the strategy, planning, and execution of events and brand activations that showcase The Allies’ creative network and strengthen client relationships.
Day-to-day responsibilities include developing event concepts, managing end-to-end event logistics, coordinating with internal teams and freelancers, and ensuring brand consistency across all activations.
The role involves overseeing budgets and timelines, negotiating with suppliers and venues, and tracking event performance against commercial and brand objectives.
The Head of Events & Brand Activations will also identify new opportunities for experiential marketing, support sales initiatives through event-led campaigns, and represent the brand at industry gatherings.
Identify, pursue, and secure new business opportunities across corporate, brand, luxury, fashion, entertainment, music, hospitality and lifestyle sectors.
Build relationships with brands, agencies, marketing teams, sponsors, venues, and decision-makers.
Prepare proposals, presentations, pitches, and event concepts to win new business.
Represent the company at networking events, industry conferences, launches, and trade events.
Understand client objectives and translate them into innovative event solutions.
Develop long-term client relationships that drive repeat business and referrals.
Create innovative event concepts that deliver measurable results for clients.
Collaborate with Allies freelancers, creative designers, production partners, and creative suppliers to bring concepts to life.
Source and negotiate keynote speakers, artists, performers, influencers, hosts, and celebrity talent.
Essential 5+ years' experience in event management, experiential marketing, brand activations, or agency environments.
Proven track record of winning new business and growing client accounts.
Strong network of industry contacts including brands, venues, suppliers, production partners, and talent representatives.
Experience delivering small to large-scale events from concept to execution.
Excellent pitching, presentation, and proposal-writing skills.
Strong commercial awareness and budget management experience.
Experience managing sponsorships and commercial partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Events & Brand Activations in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We are The Allies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We are The Allies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We are The Allies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We are The Allies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Events & Brand Activations in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We are The Allies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We are The Allies:Show us that you’ve done your homework! In your application, briefly mention what you admire about We are The Allies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We are The Allies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We are The Allies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We are The Allies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
