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For Companies At a Glance
- Tasks: Lead a vibrant swim venue, ensuring safety and exceptional customer experiences.
- Company: Join a family-focused organisation dedicated to creating inspiring aquatic environments.
- Benefits: Competitive salary, flexible hours, and opportunities for personal growth.
- Why this job: Make a splash in your community while leading a passionate team.
- Qualifications: Experience in leadership roles, preferably in leisure or customer service.
- Other info: Dynamic role with a focus on community engagement and team success.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.
The Role
As a General Manager at swim!, you’ll lead your venue and team to deliver an exceptional customer experience every day. You’ll oversee operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Assistant Manager and Team Leader by your side, you’ll create a welcoming, efficient, and energetic environment that families love returning to.
What You’ll Do
- Lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
- Motivate, coach, and support your team including Assistant Manager, Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
- Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
- Manage staff rotas, schedules, and resources in line with the 3‑week operating pattern and cost of sale budget.
- Take ownership of local sales and membership growth, conducting follow‑up calls with leads and enquiries and supporting parents through their swim! journey.
- Deliver hyperlocal community engagement building relationships with schools, nurseries, and local groups to raise awareness and drive new sign‑ups.
- Retaining existing customers through high standards, quality lessons and customer service.
- Monitor and analyse performance data and customer feedback to continuously improve service quality.
- Lead on recruitment, onboarding, training, development and retention of new team members.
- Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.
About You
You’re an energetic, people‑first leader who thrives in a fast‑paced, customer‑focused environment. You’re just as comfortable on the poolside as you are leading your team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing your venue and team succeed.
Essential
- Experience leading a team, ideally in a leisure, hospitality, or customer‑facing environment.
- Excellent leadership, able to coach, motivate, and inspire others.
- Confident communicator, both in‑person and over the phone, with strong customer service skills.
- Passion for delivering premium experiences and building community connections.
- Capacity to work a 3‑week rota (including some evenings / weekends).
Desirable
- Experience managing facilities, ideally leisure or pool operations.
- Knowledge of health.
General Manager (Learn to Swim) employer: We Are Swim
Contact Detail:
We Are Swim Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager (Learn to Swim)
✨Tip Number 1
Get to know the company culture! Before your interview, check out swim!'s social media and website. This will help you understand their values and how they connect with families in the community, which is key for a General Manager role.
✨Tip Number 2
Practice your people skills! As a leader, you'll need to motivate and inspire your team. Think of examples from your past experiences where you've successfully led a team or built relationships, and be ready to share those stories during your interview.
✨Tip Number 3
Show your passion for swimming and community engagement! Talk about any local initiatives you've been involved in or how you've previously connected with families and schools. This will demonstrate that you're not just looking for a job, but genuinely care about the community.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your enthusiasm for the role and the company. It’s a great way to stand out and show that you’re serious about joining the swim! family.
We think you need these skills to ace General Manager (Learn to Swim)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for swimming and community engagement shine through. We want to see how much you care about creating a safe and fun environment for families!
Tailor Your Experience: Make sure to highlight your relevant experience in leisure, hospitality, or customer service. We’re looking for leaders who can motivate and inspire their teams, so share specific examples of how you've done this in the past.
Be Personable: Remember, we value strong communication skills! Use your application to showcase your ability to connect with people, whether it’s through your writing style or by sharing anecdotes that demonstrate your customer service prowess.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you started on your journey with swim!. We can’t wait to hear from you!
How to prepare for a job interview at We Are Swim
✨Know Your Venue Inside Out
Before the interview, take some time to familiarise yourself with the swim! venue and its operations. Understand the key aspects of what makes it a safe and enjoyable environment for families. This will not only show your enthusiasm but also help you answer questions more effectively.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you motivate and support your team. Think of specific examples from your past experiences where you successfully led a team in a customer-focused environment. Highlight your ability to inspire others and maintain high standards.
✨Engage with Community Connections
Since building relationships with local families and organisations is crucial, come ready with ideas on how you would engage with the community. Share any previous experiences where you successfully connected with local groups or schools to drive engagement and growth.
✨Prepare for Operational Questions
Expect questions about operational management and safety standards. Brush up on your knowledge of pool operations and maintenance, even if training is provided. Being able to discuss these topics confidently will demonstrate your readiness to take ownership of the venue's operations.
