At a Glance
- Tasks: Lead a vibrant swim venue, ensuring safety and exceptional customer experiences.
- Company: Join a family-focused brand dedicated to inspiring children in a fun environment.
- Benefits: Competitive salary, birthday off, discounts, and professional development opportunities.
- Other info: Bright, modern facilities with great career progression opportunities.
- Why this job: Make a real impact in your community while leading a passionate team.
- Qualifications: Experience in leadership roles, excellent communication, and a passion for customer service.
The predicted salary is between 30000 - 40000 £ per year.
Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.
The Role
As a General Manager at swim!, you’ll lead your venue and team to deliver an exceptional customer experience every day. You’ll oversee operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Assistant Manager and Team Leader by your side, you’ll create a welcoming, efficient, and energetic environment that families love returning to.
What You’ll Do
- Lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
- Motivate, coach, and support your team including Assistant Manager, Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
- Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
- Manage staff rotas, schedules, and resources in line with the 3-week operating pattern and cost of sale budget.
- Take ownership of local sales and membership growth, conducting follow-up calls with leads and enquiries and supporting parents through their swim! journey.
- Deliver hyperlocal community engagement building relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
- Retain existing customers through high standards, quality lessons and customer service.
- Monitor and analyse performance data and customer feedback to continuously improve service quality.
- Lead on recruitment, onboarding, training, development and retention of new team members.
- Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.
About You
You’re an energetic, people-first leader who thrives in a fast-paced, customer-focused environment. You’re just as comfortable on the poolside as you are leading your team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing your venue and team succeed.
Essential
- Experience leading a team, ideally in a leisure, hospitality, or customer-facing environment.
- Excellent leadership, able to coach, motivate, and inspire others.
- Confident communicator, both in-person and over the phone, with strong customer service skills.
- Passion for delivering premium experiences and building community connections.
- Capacity to work a 3-week rota (including some evenings/weekends).
Desirable
- Experience managing facilities, ideally leisure or pool operations.
- Knowledge of health & safety, safeguarding, or compliance frameworks.
- Pool Plant Operator qualification desirable (training provided if not yet held).
- Sales or business development experience, ideally in a customer-service environment.
- Understanding of performance reporting.
Why Join swim!
- Competitive salary with bonus potential.
- Your birthday off, on us.
- Instant earned wage access, save as you earn and discount vouchers.
- Fully funded training and ongoing professional development.
- Bright, positive working environment in modern, purpose-built facilities.
- Discounts on lessons for family and friends.
- Recognition, rewards, and regular team events.
- Career progression opportunities from venue leadership to regional and central opportunities.
General Manager - Food Brand employer: We Are Swim
At swim!, we pride ourselves on creating a vibrant and supportive work culture where our team members are empowered to lead and inspire. As a General Manager, you will enjoy competitive salaries, professional development opportunities, and a bright working environment in our state-of-the-art facilities. With a focus on community engagement and high standards of service, you'll have the chance to make a meaningful impact while enjoying benefits like your birthday off and discounts for family and friends.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager - Food Brand
✨Tip Number 1
Get to know the company culture! Before your interview, check out swim!'s social media and website. This will help you understand their values and how you can fit in, making it easier to connect with the team during your chat.
✨Tip Number 2
Practice your pitch! Be ready to share your leadership experiences and how you've motivated teams in the past. Think of specific examples that highlight your ability to create a welcoming environment and deliver exceptional customer service.
✨Tip Number 3
Show your passion for community engagement! Be prepared to discuss how you would build relationships with local families, schools, and organisations. This is key for the General Manager role, so let your enthusiasm shine through!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind for the hiring team.
We think you need these skills to ace General Manager - Food Brand
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about creating a fantastic experience for families and children. Share any relevant experiences that highlight your love for community engagement and customer service.
Tailor Your CV:Make sure your CV is tailored to the General Manager position. Highlight your leadership experience and any relevant skills that match the job description. We’re looking for someone who can motivate and inspire a team, so don’t be shy about showcasing your achievements in previous roles!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to read. We appreciate well-structured applications that get straight to the heart of your qualifications and experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the swim! family right from the start!
How to prepare for a job interview at We Are Swim
✨Know Your Venue Inside Out
Before the interview, take some time to research the swim! venue and its operations. Familiarise yourself with their values, community engagement efforts, and safety standards. This will not only show your genuine interest but also help you align your answers with what they prioritise.
✨Showcase Your Leadership Style
As a General Manager, your leadership skills are crucial. Prepare examples of how you've motivated and inspired teams in the past. Think about specific situations where you’ve coached someone to success or improved team performance, and be ready to share these stories during the interview.
✨Engage with Community Connections
Since building relationships with local families and organisations is key, come prepared with ideas on how you would engage the community. Discuss any previous experiences you have in community outreach or partnerships, and how you can apply that to grow the swim! community.
✨Prepare for Operational Questions
Expect questions about managing daily operations and maintaining high standards. Brush up on your knowledge of health and safety regulations, as well as any experience you have with facility management. Being able to discuss these topics confidently will demonstrate your readiness for the role.
