Assistant General Manager
Assistant General Manager

Assistant General Manager

Batley Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Assist in managing swim centres and deliver inspiring lessons to children and adults.
  • Company: Join swim!, founded by Olympians, providing premium learn-to-swim experiences across the UK.
  • Benefits: Enjoy a performance bonus, birthday off, discounts on lessons, and monthly training opportunities.
  • Why this job: Be part of a mission to revolutionise swimming education while working in a fun, vibrant environment.
  • Qualifications: Strong communication skills, leadership experience, and a passion for sports and customer service required.
  • Other info: This role includes out-of-hours responsibilities and key holder duties.

The predicted salary is between 36000 - 60000 £ per year.

Our Olympians need you! Two-time Olympic Gold Medallist, Rebecca Adlington is looking for the best talent in Leisure. With continued successful growth across our business we're currently recruiting for an experienced swim! Assistant General Manager who is passionate about creating a world class environment for learn to swim, in bespoke learn to swim centres. This is an integral role to not only the day to day operating of the centres, but the bigger vision to change the way learn to swim is delivered in the UK. If you have a passion for swimming and developing your management position in the leisure industry, this is the role for you.

History of swim! Olympians Rebecca Adlington, Steve Parry, and Adrian Turner are behind the creation of swim! the UK's leading premium learn to swim experience in the country. We are using bespoke facilities to deliver a high-quality swimming provision to children aged 0-11. At swim! our programme focuses on great technique and core skills before progressing onto distances, lessons have fun themes each week for children. Our members-only access offers clean, modern and warm changing rooms designed for children, a panoramic viewing lounge with refreshments and activities for the whole family, smart lesson management and our unique swim! awards to celebrate your child's achievements. All of this comes with a simple online booking process with no need to rebook every few weeks.

swim! Assistant Manager duties

  • To assist the General Manager to meet the service and financial outputs, as detailed in the annual budget and business plan.
  • Oversee the delivery of fun and inspiring lessons to 0-11-year olds and adults, using swim! teaching resources and programming management strategies to ensure customers have a seamless journey through the programme.
  • Deliver exceptional customer care to every swimmer and family member in and out of the water and instil these behaviours within the operational team.
  • Responsible for the programme performance and business Key Performance Indicators such as customer retention and Net Promoter Scores.
  • Analyze data to inform key business decisions and improvements.
  • Lead the operational teams including Lifeguards and Swimming Teachers, conducting the monthly rotas, team observations and monthly status meetings.
  • Managing individual and team performance aligned to the swim's standard.
  • Opening & closing the building.
  • Ensuring policies and procedures are adhered to on a day to day basis.
  • Manage the Risk Assessments for the centre, ensuring that high levels of service and a safe environment are maintained at all times.
  • To maintain the facilities hygiene and operational standards, striving towards a 5 star monthly audit score and 100% compliance in Health and Safety.
  • Complete and record all health and safety checks as assigned, for daily, weekly and monthly checks to ensure smooth operation of the site, and immediate surrounding areas.
  • Keeping up to date & accurate records and proactively anticipate any potential hazards.
  • Ensuring the pool plant is always working to its full capacity allowing all lessons to take place, and that all planned preventative maintenance is carried out as and when scheduled.
  • To use the chemicals provided in line with the manufacturer's guidelines and COSHH regulations and monitor levels of materials and equipment, placing orders as required for all relevant stock.
  • Work closely with the designated pool engineers and maintenance contractors to ensure all necessary action is taken so the pool runs efficiently.
  • Inspect and maintain building systems and provide support for basic preventative and reactive maintenance when required along with annualized building checks.
  • Manage maintenance budget and schedule making efficiencies and cost savings where feasible.
  • Responsible for managing overtime budgets and people spend.

Person Specification

  • Strong written and oral communication and numeracy skills.
  • Knowledge of sports/activity programming and programme management.
  • Customer service focused, demonstrates a committed approach to quality of standards.
  • Commercially driven with experience of working with Key Performance Indicators.
  • Experience of managing teams and demonstrating strong leadership skills.
  • Ability to elicit cooperation from team members, suppliers and other internal departments.
  • Able to define operational key performance indicators and articulate these to others.
  • Ability to manage budgets effectively.
  • Outstanding interpersonal skills to support effective working relationships at all levels.
  • Good decision maker with great organisational and business development skills.
  • Good working knowledge of Microsoft Office and CRM systems.
  • Passion for sport, physical activity and health.
  • This role has out of hours and key holder responsibility.

Employee Benefits

  • Performance related bonus potential.
  • Birthday off.
  • Bright and colourful work kit.
  • Discount on swimming lessons for family and friends.
  • Employee recognition scheme, rewards and team events.
  • Monthly staff training and collaboration.
  • Multiple Training and qualification opportunities.

Assistant General Manager employer: We Are Swim

At swim!, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions passion for swimming and personal development. Our team enjoys a range of benefits including performance-related bonuses, birthday leave, and discounts on swimming lessons for family and friends, all within a supportive environment led by Olympic champions. With ample training opportunities and a focus on employee recognition, we empower our staff to grow and thrive in their careers while making a meaningful impact on the lives of children learning to swim.
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Contact Detail:

We Are Swim Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant General Manager

✨Tip Number 1

Familiarise yourself with swim!'s unique teaching resources and programming management strategies. Understanding their approach will not only help you during the interview but also demonstrate your genuine interest in creating a world-class swimming environment.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlighting your ability to inspire and motivate others will resonate well with the hiring team, especially given the emphasis on team performance in this role.

✨Tip Number 3

Research the latest trends in learn-to-swim programmes and customer service excellence. Being able to discuss innovative ideas or improvements during your conversation can set you apart as a forward-thinking candidate who aligns with swim!'s vision.

✨Tip Number 4

Prepare to discuss how you would manage budgets and KPIs effectively. Having a clear plan or examples of how you've achieved financial targets in previous roles will demonstrate your commercial acumen and readiness for this position.

We think you need these skills to ace Assistant General Manager

Strong Leadership Skills
Customer Service Excellence
Programme Management
Financial Acumen
Key Performance Indicator (KPI) Management
Data Analysis
Team Management
Communication Skills
Organisational Skills
Health and Safety Compliance
Risk Assessment Management
Budget Management
Interpersonal Skills
Problem-Solving Skills
Knowledge of Swimming Instruction

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in leisure management, particularly in swimming or sports programming. Emphasise any leadership roles and your ability to manage teams effectively.

Craft a Compelling Cover Letter: In your cover letter, express your passion for swimming and the leisure industry. Mention how your values align with swim!'s mission to provide a world-class learn-to-swim experience and detail specific examples of how you've delivered exceptional customer service.

Highlight Key Skills: Focus on showcasing your strong communication skills, experience with Key Performance Indicators, and your ability to analyse data for business decisions. These are crucial for the Assistant General Manager role.

Showcase Your Passion: Demonstrate your enthusiasm for sport and physical activity throughout your application. Mention any relevant qualifications or experiences that reflect your commitment to promoting health and fitness, especially in children.

How to prepare for a job interview at We Are Swim

✨Show Your Passion for Swimming

Make sure to express your enthusiasm for swimming and the leisure industry during the interview. Share any personal experiences or achievements related to swimming, as this will resonate with the interviewers, especially given their background in the sport.

✨Demonstrate Leadership Skills

Prepare examples of how you've successfully led teams in previous roles. Highlight your ability to motivate and inspire others, as well as how you manage performance and foster a positive working environment.

✨Understand Key Performance Indicators

Familiarise yourself with common KPIs in the leisure industry, such as customer retention and Net Promoter Scores. Be ready to discuss how you would analyse data to inform business decisions and improve programme performance.

✨Emphasise Customer Service Excellence

Since exceptional customer care is crucial for this role, prepare to discuss your approach to delivering outstanding service. Share specific examples of how you've gone above and beyond to ensure customer satisfaction in past positions.

Assistant General Manager
We Are Swim
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  • Assistant General Manager

    Batley
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-03-24

  • W

    We Are Swim

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