At a Glance
- Tasks: Lead creative direction for major entertainment accounts and oversee innovative social campaigns.
- Company: Join the largest global socially-led creative agency with award-winning expertise.
- Benefits: Enjoy 25 days holiday, pension scheme, life assurance, and flexible work options.
- Other info: Be part of a diverse team committed to equity and inclusion in creative innovation.
- Why this job: Shape culture through social media and make a real impact in a dynamic environment.
- Qualifications: Proven leadership in social content strategy and deep understanding of audience behaviour.
The predicted salary is between 80000 - 100000 £ per year.
Who We Are
We are the largest global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date. As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.
The Opportunity
Are you a social-first creative leader obsessed with audience behaviour and internet culture? Do you have a proven track record of setting up and governing content systems for major brands? Can you lead high-performing teams to best-in-class work across multiple markets and workstreams? We’re looking for a Social Creative Director to take the reins of one of the agency’s most significant entertainment accounts, overseeing the content strategy and creative direction for a dynamic, award-winning social programme. This is a leadership role on the account, responsible for defining how the brand shows up across social - setting the vision, establishing best practices and constantly raising the bar to ensure the work is always ahead of the curve. Sitting above a central team of directors and a global team of market creative leads, you’ll guide the overarching direction of the account while partnering closely with senior client stakeholders and agency leadership. This requires someone fluent in operating at both macro and granular levels: defining long-term content strategy and creative frameworks while maintaining high-level oversight of day-to-day output, social excellence, and creative quality. We’re looking for someone equally comfortable leading teams, influencing senior stakeholders and navigating the fast-moving realities of high-volume, high-impact social. Someone who understands how to scale learnings across markets without losing cultural relevance or strategic sharpness.
What You’ll Have Delivered Elsewhere
- Defined and led the overarching creative vision across large accounts, translating this vision into clear briefs and goals that move with the ever-evolving social landscape.
- Maintained ultimate oversight and quality assurance, upholding a consistently high creative standard across all content output, including campaigns, publishing, and different markets.
- Built and oversaw systems, workflows, and publishing operations, ensuring consistency in ways of working, editorial processes, and publishing standards across accounts and markets to enable teams to work effectively at scale.
- Acted as a senior strategic partner to client stakeholders and agency leadership, leading high-level conversations around content direction, performance, and account growth.
- Led and mentored senior content leads, creating clarity, momentum, and alignment across multidisciplinary teams.
- Translated business objectives, cultural insight, and platform behaviour into clear frameworks and priorities, ensuring community insights and trends meaningfully inform creative development.
- Managed multiple fast-moving workstreams, including major global and local social campaigns (from flagship live festival coverage to lower-funnel e-commerce) while maintaining clarity and calm under pressure.
- Identified opportunities for innovation, growth, and evolution across channels and content formats, and spotted emerging cultural, platform, and creator trends to translate into actionable opportunities.
What Else Are We Looking For?
- Leadership experience within social and content environments, with a background as either a senior social creative or content strategist.
- Proven experience leading large-scale, multi-market or global accounts.
- Deep understanding of social platforms, audience behaviour, and content ecosystems.
- A strategic mindset paired with strong instincts and impeccable creative judgment.
- Experience building operational systems and frameworks for high-volume content teams, as well as experience leading major campaigns.
- Strong leadership and people management experience across multidisciplinary teams.
- Exceptional stakeholder management and presentation skills.
- Calm, decisive, and highly organised in fast-paced environments.
- Data-informed, with the ability to use insights to evolve strategy and improve performance.
- Deeply embedded in music, podcast, and internet culture, with a strong instinct for where culture is heading next.
Our Culture and the Nice Stuff
Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2026. Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via recruitment@wearesocial.net. We offer 25 days holiday, pension scheme and life assurance. In addition, our WAS Passport and Work From Anywhere schemes allow you to connect with colleagues globally. If this all sounds like the place you have been waiting to find, what are you waiting for?
Social Creative Director employer: We Are Social
At We Are Social, we pride ourselves on being a leading socially-led creative agency that champions diversity and inclusion, fostering a vibrant work culture where every voice is valued. Our commitment to employee growth is evident through our innovative initiatives like the WAS Passport and Work From Anywhere schemes, allowing you to collaborate with colleagues globally while enjoying a generous benefits package including 25 days of holiday and a pension scheme. Join us in shaping the future of social media and influencer marketing, where your creativity can thrive in an environment that celebrates cultural relevance and strategic excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Social Creative Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with a portfolio that highlights your best work. Tailor it to the role of Social Creative Director by showcasing projects that demonstrate your understanding of social media trends and audience engagement.
✨Tip Number 3
Be ready to chat about culture! Since this role is all about understanding internet culture, brush up on current trends and be prepared to discuss how they influence content strategy. This will show you’re not just a creative thinker but also someone who’s in tune with the social landscape.
✨Tip Number 4
Apply through our website! We want to see your application, so make sure you submit it directly on our site. It’s the best way to ensure it gets into the right hands and shows you’re genuinely interested in joining our team.
We think you need these skills to ace Social Creative Director
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique perspective on social media and content. Remember, we’re looking for someone who can lead with innovation, so don’t hold back!
Tailor Your Application:Make sure to tailor your application specifically for the Social Creative Director role. Highlight your experience with large accounts and how you've set up content systems in the past. We want to see how you can bring your expertise to our team!
Be Clear and Concise:While we love creativity, clarity is key! Make sure your application is easy to read and gets straight to the point. Use bullet points or short paragraphs to break down your achievements and skills, so we can quickly see why you’re a great fit.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our amazing team!
How to prepare for a job interview at We Are Social
✨Know Your Audience
Before the interview, dive deep into understanding the agency's recent campaigns and their target audiences. Familiarise yourself with their work for brands like Amazon Music and Adidas. This will help you speak their language and show that you're genuinely interested in their creative direction.
✨Showcase Your Leadership Style
Prepare to discuss your leadership experience in detail. Think of specific examples where you've led teams to success, especially in high-pressure environments. Highlight how you’ve mentored others and fostered collaboration, as this role requires strong people management skills.
✨Be Data-Driven
Since the role involves using insights to inform strategy, come prepared with examples of how you've used data to drive creative decisions in past projects. Discuss any metrics or KPIs you've improved through your strategies, showcasing your ability to blend creativity with analytical thinking.
✨Cultural Relevance is Key
Demonstrate your understanding of current trends in social media and internet culture. Be ready to discuss how you stay ahead of the curve and how you can apply this knowledge to create content that resonates with diverse audiences across different markets.