Social Strategist in London

The Opportunity We’re looking for a Social Strategist who builds brands on social by combining platform craft, cultural intelligence, and commercial awareness. This role sits at the intersection of brand ambition, audience behaviour, and platform mechanics. You will translate business objectives into platform‑native strategies that feel culturally sharp and commercially credible, and you\’ll be developing your ability to turn strategic thinking into inspiring creative briefs that bring campaigns to life.
What You’ll Have Delivered Elsewhere Developed and adopted clear, social‑first strategic approaches that improved creative consistency and cultural relevance, informed by audience/platform insights, and resulting in improved performance metrics.
Delivered measurable growth in understanding and applying the role of social within large‑scale, integrated marketing campaigns and always‑on content ecosystems.
Identified culturally relevant moments, tensions, and territories, successfully positioning brands to participate authentically and drive significant topical conversation.
Translating insight into platform‑native creative, guiding ideas from strategic framing through to final output across copy, design, and video, ensuring it remains rooted in audience understanding.
Established yourself as the primary strategic partner on accounts, taking full accountability for all results and deliverables and proactively solving problems.
Contributed culturally and strategically robust social‑first thinking that helped secure new business.
Contributed new ideas, processes, and points internally that were adopted by the team or agency.
What Else Are We Looking For? Demonstrated ability to apply deep, practical knowledge of social platforms, formats, and algorithmic behaviour to elevate creative work.
Strategic acumen with experience in social strategy and an interest in brand building.
Collaborative and proactive working across Creative, Paid, Influencer, and Data teams.
Comfortable and effective in presenting strategic ideas to clients and internal teams.
Culture & Benefits Equity, Diversity and Inclusion runs in the water here at We Are Social. We are committed to a workplace that represents, supports and advocates for all. If you require any support, adjustments or accommodations for any reason during the recruitment process, please let us know via
We offer 25 days holiday, pension scheme & life assurance, a WAS Passport and Work From Anywhere schemes, and a culture that values connection, autonomy and creative innovation.
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