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- Tasks: Lead and optimise CRM strategies to boost customer engagement and retention.
- Company: Join a leading business in the medical aesthetics space with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on customer-first decision making.
- Why this job: Make a real impact in a pivotal role while working with top brands.
- Qualifications: 3+ years in CRM or digital marketing, strong analytical skills, and team management experience.
The predicted salary is between 40000 - 50000 £ per year.
Location: London
Salary: DOE
About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time. From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you’re building your founding team or hiring at scale — we’re your people.
Our Client
I am pleased to be partnering with a leading and well-established business within the medical aesthetics space. Operating across the UK & Ireland, the company partners with globally recognised brands to deliver innovative products, technology, and education to a large network of professional clinics. With a strong market presence and continued investment in digital transformation, the business offers a dynamic environment focused on growth, customer experience, and operational excellence.
Overview
This is a pivotal CRM Manager role (maternity cover) within the marketing team, responsible for delivering and optimising an established CRM strategy. You will ensure continuity and best-in-class execution across all CRM channels, driving customer engagement, retention, and conversion across both B2B and DTC audiences. The role blends strategic execution with hands-on delivery, overseeing email, SMS, loyalty, and segmentation activity while managing systems, data, and performance. You will also lead one direct report and collaborate cross-functionally to ensure CRM is fully aligned with wider business objectives.
Key Responsibilities
- Execute and optimise the existing CRM strategy across B2B and DTC channels.
- Manage and maintain the CRM system, ensuring data accuracy, resolving issues, and supporting system enhancements or migrations.
- Develop and refine customer segmentation strategies using behavioural and transactional data.
- Plan, deliver, and optimise multi-channel CRM campaigns, including email, SMS, loyalty, and automated journeys.
- Maintain and evolve existing templates, workflows, and best practices across channels.
- Support B2B communications, including transactional messaging, events, and business updates.
- Execute lead generation and prospect nurturing initiatives.
- Manage third-party partners across loyalty, referrals, SMS, and reviews platforms.
- Analyse campaign performance and produce actionable insights to drive continuous improvement.
- Build and optimise automated customer journeys to improve lifecycle engagement and outcomes.
- Collaborate with marketing, commercial, and training teams to ensure CRM aligns with broader strategies.
- Manage and develop a CRM Executive, supporting their progression and independence across key tasks.
- Ensure GDPR compliance and best practices across all CRM activity.
- Act as the customer advocate, sharing insights to inform customer-first decision making across the business.
You Are
- Experienced in a CRM or digital marketing role, with at least 3 years’ relevant experience.
- Confident managing CRM platforms, including supporting migrations, data processes, and system improvements.
- Data-driven, with strong analytical skills and the ability to translate insights into action.
- Knowledgeable in customer behaviour, lifecycle marketing, and journey mapping.
- Organised and detail-oriented, with the ability to manage multiple projects and deadlines.
- A strong communicator, comfortable working across cross-functional teams.
- Solutions-focused, with a proactive approach to problem solving and optimisation.
- Ideally experienced with platforms such as Emarsys or Salesforce Marketing Cloud.
- Familiar with loyalty, referral, or review platforms (desirable).
- Knowledgeable in GDPR and data privacy best practices.
- Experienced or interested in managing and developing team members.
Contact Details: 07874396085
CRM Manager in Slough employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; demonstrate your knowledge about their business and how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of CRM Manager. Highlight your data-driven approach and any successful campaigns you've managed.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Manager in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your relevant experience in CRM and digital marketing, and don’t forget to showcase any specific platforms you’ve worked with, like Emarsys or Salesforce Marketing Cloud.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your experience with customer engagement and retention strategies, and how you can contribute to the company's growth.
Showcase Your Analytical Skills: Since this role is data-driven, make sure to highlight your analytical skills in both your CV and cover letter. Share examples of how you've used data to drive campaign performance and improve customer journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at We Are Refyne
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Emarsys or Salesforce Marketing Cloud. Brush up on your knowledge of customer behaviour and lifecycle marketing, as these will be key topics during your interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and translated insights into actionable strategies. This will demonstrate your data-driven mindset, which is crucial for the role.
✨Be Ready to Discuss Multi-Channel Campaigns
Think of specific multi-channel CRM campaigns you've executed in the past. Be prepared to explain your approach to planning, delivering, and optimising these campaigns, including any challenges you faced and how you overcame them.
✨Emphasise Team Collaboration
Since this role involves working cross-functionally, be ready to share examples of how you've collaborated with other teams. Highlight your communication skills and how you’ve managed relationships with third-party partners to achieve common goals.