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- Tasks: Lead social media strategy and community engagement for a vibrant beauty brand.
- Company: Join an ambitious beauty company focused on creativity, individuality, and empowerment.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Why this job: Be part of a dynamic team that values creativity and community impact in the beauty industry.
- Qualifications: Experience in social media and community marketing, with a passion for beauty and creativity.
- Other info: Apply now to make a real impact and celebrate individuality!
The predicted salary is between 51000 - 68000 £ per year.
This range is provided by We Are Refyne. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from We Are Refyne
Senior Social and Community Manager
Location: Central London (Hybrid, minimum 2 days in-office)
Salary: Up to £68k DOE
About the Brand
My client is an ambitious beauty company built on passion, creativity, and purpose. Inspired by the power of makeup, they aim to create exceptional products that celebrate individuality and empower self-expression. With artistry at their core, they are committed to building an inclusive and engaged community that reflects their brand values.
The Opportunity
As their Senior Social and Community Manager, you’ll lead how the brand shows up on social media and how they connect with and grow their community. You’ll be responsible for developing engaging content strategies, building creator and ambassador relationships, and driving advocacy that turns customers into loyal fans.
They’re looking for a creative thinker with strategic vision and a passion for beauty who can thrive in a fast-paced environment and work cross-functionally to deliver integrated campaigns that build brand love and results.
Key Responsibilities
- Drive the brand’s organic social media strategy across key channels aligning with wider brand and commercial goals.
- Plan and execute the day-to-day content calendar, ensuring consistency, creativity, and timeliness.
- Collaborate with internal teams and external partners to deliver compelling campaign, product, and brand content.
- Proactively source and integrate user-generated content into content streams to boost community trust and discoverability.
- Stay on top of digital trends and emerging formats to keep content fresh, relevant, and resonant.
- Measure content performance against KPIs and optimise based on insights and engagement data.
Community Building & Advocacy
- Lead the development and growth of the community strategy, creating meaningful connections with customers and creators alike.
- Launch and scale advocacy programs, including ambassador and nano-influencer initiatives, to deepen engagement and foster brand loyalty.
- Organise and manage community-focused activations, including live events, digital meetups, and brand moments.
- Partner with the wider team to ensure community insights and voices inform brand storytelling and campaigns.
- Oversee advocacy tools and platforms to track engagement, UGC output, and ROI.
Influencer & Creator Partnerships
- Co-create influencer strategies and campaigns in partnership with their PR agency.
- Identify and cultivate relationships with new and existing content creators who align with the brand values.
- Oversee influencer collaborations from outreach through to campaign delivery, content approvals, and performance reporting.
- Manage creator budgets and ensure influencer activations are fully integrated across marketing and retail activity.
Strategy, Insights & Performance
- Set clear objectives and key results (OKRs) for social, advocacy, and influencer initiatives tied to brand awareness, UGC, and growth.
- Use data to refine strategies, segment audiences, and improve content performance.
- Monitor industry shifts, creator trends, and consumer behaviour to keep us ahead of the curve.
- Deliver regular reports and insights to stakeholders, tying community efforts back to measurable business impact.
Leadership & Team Management
- Manage and support the Community & Social Executive.
- Represent the social and community function across the business, ensuring alignment with brand strategy and marketing priorities.
- Champion a collaborative, inclusive, and values-led culture within your team and the wider organisation.
What They’re Looking For
- Proven track record in managing social media, influencer, and community marketing in a fast-paced or high-growth environment.
- Strong understanding of how community-building and social storytelling drive brand equity and commercial results.
- Confident content strategist with platform-specific knowledge across Instagram, TikTok, YouTube, and emerging platforms.
- Demonstrated experience scaling ambassador or advocacy programmes and delivering end-to-end creator campaigns.
- Analytical mindset, comfortable setting goals, managing budgets, and interpreting performance data.
- Skilled at building cross-functional relationships and aligning stakeholders behind shared goals.
- Creative, proactive, and resourceful, ready to contribute ideas and make things happen.
- Passionate about beauty, community, and creating positive impact.
- Bonus if you have experience with platforms like: Odore, ShopMy, LTK, Dash Hudson, or similar tools.
Ready to lead with confidence and make a real impact?
Apply now to join a brand that celebrates individuality, champions fun, and knows that great results come from great people.
To apply, please email your cv to Kia Wick-
**Please note, due to a large volume of applications, we are unable to speak to everybody. If you do not hear back from our team within 48 hours, your application will be unsuccessful**
Seniority level
-
Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Personal Care Product Manufacturing
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Social and Community Manager employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social and Community Manager
✨Tip Number 1
Familiarise yourself with the brand's social media presence. Engage with their content and understand their tone, style, and community interactions. This will help you demonstrate your knowledge and passion for the brand during any discussions.
✨Tip Number 2
Network with current or former employees of the company on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can be beneficial when tailoring your approach.
✨Tip Number 3
Stay updated on the latest trends in beauty and social media. Being able to discuss recent developments or successful campaigns in the industry will showcase your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare examples of your past work that align with the responsibilities outlined in the job description. Be ready to discuss how you've successfully built communities or managed influencer partnerships in previous roles.
We think you need these skills to ace Senior Social and Community Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, community building, and influencer partnerships. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for beauty and community engagement. Share specific examples of past successes in similar roles, particularly in developing content strategies and managing community initiatives.
Showcase Your Creativity: Include links to your previous work or portfolio that showcases your creativity in social media campaigns. Highlight any innovative strategies you've implemented that resulted in increased engagement or brand loyalty.
Highlight Analytical Skills: Emphasise your ability to analyse data and derive insights. Mention any tools or platforms you’ve used to measure content performance and how you’ve applied this data to improve strategies in the past.
How to prepare for a job interview at We Are Refyne
✨Showcase Your Creativity
As a Senior Social and Community Manager, creativity is key. Prepare examples of past campaigns or content strategies you've developed that highlight your innovative thinking and ability to engage audiences.
✨Know the Brand Inside Out
Research the beauty company thoroughly. Understand their values, products, and community initiatives. This will help you align your answers with their mission and demonstrate your genuine interest in the role.
✨Prepare for Data-Driven Questions
Be ready to discuss how you've used data to inform your strategies in previous roles. Highlight specific KPIs you've tracked and how you've optimised content based on performance insights.
✨Demonstrate Community Engagement Skills
Think of ways you've successfully built communities or engaged with audiences in the past. Share specific examples of how you've fostered relationships with creators or managed advocacy programmes.
