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- Tasks: Lead e-commerce growth for a global Shopify brand and drive revenue targets.
- Company: Join We Are Refyne, a vibrant brand in the beauty and personal care industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced role with ownership and long-term potential.
- Qualifications: Proven success in scaling Shopify brands and expertise in performance marketing.
- Other info: Collaborate with a cross-functional team and enjoy a culture that celebrates individuality.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a senior-level E-commerce Growth Lead who has already scaled a Shopify brand from at least £5m to £10m+ revenue. This role requires someone who deeply understands the growth levers behind beauty, personal care, or other low-AOV, high-volume DTC brands. They need an operator who has run a full DTC engine, owned revenue targets, and built a high-performing e-commerce ecosystem. You must have hands-on experience scaling low-AOV products (average order value: £18–£20; single SKUs around £8) and understand the economics, creative structure, and funnel strategy needed for fast-moving beauty or haircare categories. You will own the performance of the global Shopify stores (UK, USA, India) and lead paid social strategy across Meta, Instagram, and Google.
Responsibilities:
- Own the P&L for the global Shopify business (UK, USA, India)
- Set and deliver monthly, quarterly, and annual revenue targets
- Build a full growth roadmap across acquisition, conversion, and retention
- Oversee CRO improvements including UX, merchandising, navigation, PDPs, landing pages, and onsite messaging
- Brief Shopify developers and manage the release schedule
- Manage the full customer funnel from first touch to repeat purchase
- Own TOF/MOF/BOF strategy and structure
- Define creative needs, hooks, formats, and testing cadence
- Work with in-house designers to develop high-converting creatives
- Guide the internal ads specialist to execute the strategy
- Use modern post-iOS performance frameworks and consolidated learning setups
- Ensure attribution accuracy, pixel health, and clear reporting
- Oversee the external Google Ads agency
- Review search, shopping, retargeting, and PMAX performance
- Ensure consistent messaging and landing experiences across channels
- Lead a team including CRM/Retention, Customer Service, Ads Specialist, Shopify Developer, and Designers
- Set KPIs, workflows, and priorities
- Build a culture focused on revenue, margin, and speed
- Guide lifecycle strategy and email/SMS performance
- Improve segmentation, flows, onsite capture, and personalisation
- Increase returning customer rate and long-term value
- Understand margins, COGS, shipping, and unit economics
- Work with operations on forecasting and stock coordination
- Ensure promotions and bundles are financially viable
- Report performance clearly to leadership
You Are:
- Proven success scaling a Shopify brand to £5m–£10m+
- Experience in beauty, personal care, or other low-AOV, high-volume categories
- Strong expertise in Meta performance marketing and creative strategy
- Deep understanding of CRO, Shopify UX, and retention
- Experienced team leader across multiple disciplines
- Confident communicator with a data-driven mindset
- Comfortable working at speed and making decisive calls
- Beauty or haircare background
- Experience competing with large retailer marketplaces
- Experience running multi-country Shopify setups
- Direct brand-side DTC experience (preferred over purely agency background)
Ready to lead with confidence and make a real impact? Apply now to join a brand that celebrates individuality, champions fun, and knows that great results come from great people. To apply, please email your CV to Kia Wick - kia.wick@wearerefyne.com. Please note, due to a large volume of applications, we are unable to speak to everybody. If you do not hear back from our team within 48 hours, your application will be unsuccessful.
Senior E-commerce Growth Lead employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior E-commerce Growth Lead
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who have experience with Shopify and DTC brands. A friendly chat can lead to valuable insights or even job leads.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in scaling e-commerce brands. Use data and metrics to back up your achievements, especially in beauty or personal care sectors.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of paid social strategies and CRO techniques. Be ready to discuss how you would tackle specific challenges in the role, showing that you’re the perfect fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our awesome team at We Are Refyne.
We think you need these skills to ace Senior E-commerce Growth Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with scaling Shopify brands, especially in the beauty or personal care sectors. We want to see how you've hit those revenue targets and what strategies you used to get there!
Showcase Your Achievements: Don’t just list your responsibilities; show us your successes! Include specific metrics and examples of how you’ve improved conversion rates or increased customer retention. Numbers speak volumes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff. We’re busy folks, and we love a well-organised application!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of all applications. Don’t miss out on this opportunity!
How to prepare for a job interview at We Are Refyne
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements. Be ready to discuss how you scaled a Shopify brand from £5m to £10m+, including specific revenue targets and growth strategies you've implemented in the beauty or personal care sectors.
✨Master the DTC Ecosystem
Familiarise yourself with the full DTC engine. Understand the customer journey from acquisition to retention, and be prepared to share insights on how you've improved conversion rates and customer lifetime value in previous roles.
✨Showcase Your Leadership Skills
As a Senior E-commerce Growth Lead, you'll be leading a cross-functional team. Prepare examples of how you've successfully managed teams across different disciplines, focusing on collaboration and achieving common goals.
✨Be Ready for Creative Discussions
Since you'll be guiding creative strategies, come equipped with ideas on high-converting creatives and how to leverage Meta and Google Ads effectively. Discuss your approach to testing and optimising ad performance based on data-driven insights.
