At a Glance
- Tasks: Lead global marketing strategy and oversee brand storytelling for a fast-growing beauty brand.
- Company: Join an innovative beauty brand redefining consumer approaches to makeup and skincare.
- Benefits: Enjoy hybrid working, generous benefits, and personal development opportunities.
- Other info: Collaborative environment focused on innovation and growth.
- Why this job: Shape the future of a globally recognised brand while driving impactful marketing strategies.
- Qualifications: Senior marketing experience in beauty or consumer brands with a track record of successful campaigns.
The predicted salary is between 54000 - 66000 £ per year.
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space.
We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time!
From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach.
Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with a fast-growing, globally recognised beauty brand challenging the way consumers approach makeup and skincare.
The business has experienced significant international growth, building a loyal global customer base through innovative products, distinctive brand storytelling and a fresh approach to beauty.
With an ambitious growth strategy and an expanding international presence, they are continuing to invest in their marketing team.
The Opportunity
This is an exciting opportunity to take the lead on brand and product marketing for an ambitious, fast-growing beauty business.
As Director of Marketing, you will oversee the global marketing strategy, bringing together brand storytelling, product innovation and commercial performance.
Working closely with the founder and senior stakeholders across Creative, Social, PR, Product, Retail and E-commerce, you will shape how the brand shows up across every customer touchpoint.
You'll have ownership of the global marketing calendar, lead integrated campaigns and build a high-performing team, ensuring creative ambition is balanced with commercial impact.
This is a role for someone who can think strategically while understanding what it takes to deliver at pace.
Key Responsibilities
- Lead the overall brand and product marketing strategy, driving awareness, consideration and brand preference.
- Own the global marketing calendar and integrated activation plans across all customer touchpoints.
- Lead brand and product campaigns, developing compelling propositions and multi-channel strategies.
- Drive customer acquisition, conversion and retention through effective campaign planning and execution.
- Establish campaign KPIs, oversee performance reporting and take ownership of marketing ROI and product sales performance.
- Partner with Product Development to shape product propositions, launches and reactivations.
- Oversee the in-store expression of the brand, working closely with Visual Merchandising and Retail teams.
- Build, lead and develop a high-performing marketing team.
- Work closely with the founder and senior leadership team to translate brand vision into commercially effective marketing strategies.
- Ideal Background
- Senior marketing leadership experience within beauty, cosmetics, skincare or a wider consumer brand environment.
- Proven experience leading both brand and product marketing functions.
- Strong track record of developing and delivering integrated, multi-channel marketing campaigns.
- Experience within an omnichannel business spanning DTC and physical retail or wholesale.
- Commercially minded, with strong financial acumen and the ability to measure and optimise campaign performance.
- Experience working closely with a founder or high-profile figurehead, balancing creative vision with commercial objectives.
- Confident leading cross-functional teams and influencing senior stakeholders.
- Experience building, managing and developing high-performing marketing teams.
- Comfortable operating in a fast-paced, ambitious and evolving business.
- Why Join
- Take ownership of the global marketing strategy for an established, fast-growing international beauty brand.
- Work closely with the founder and senior leadership team, having a genuine influence on the brand's future direction.
- Lead across both brand and product marketing, with the opportunity to shape the full customer journey.
- Join an ambitious, collaborative team with a strong focus on innovation and growth.
- Hybrid and flexible working, with a generous benefits package including an annual product allowance, private healthcare and personal development budget.
Marketing Director in London employer: We Are Refyne
Refyne is an exceptional employer that champions innovation and creativity within the beauty industry, offering a collaborative culture and direct access to senior leadership. With a strong focus on employee growth, flexible working arrangements, and a commitment to wellbeing, team members are empowered to take ownership of their projects and influence product development in a fast-paced environment. Located in Manchester, the company provides unique benefits such as an annual product allowance and opportunities for sabbaticals, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Refyne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Refyne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Refyne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Refyne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Refyne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Refyne:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Refyne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Refyne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Refyne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Refyne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
