At a Glance
- Tasks: Lead product marketing for a fast-growing beauty brand and shape go-to-market strategies.
- Company: Join an innovative beauty brand redefining the consumer approach to makeup and skincare.
- Benefits: Enjoy hybrid working, generous benefits, and a personal development budget.
- Other info: Collaborative culture focused on innovation and growth with opportunities to integrate AI.
- Why this job: Make a real impact on product positioning and marketing strategies in a dynamic environment.
- Qualifications: Extensive experience in beauty product marketing and team leadership skills required.
The predicted salary is between 51750 - 63250 £ per year.
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space.
We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time!
From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach.
Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with a fast-growing, globally recognised beauty brand challenging the way consumers approach makeup and skincare.
The business has experienced significant international growth, building a loyal global customer base through innovative products, distinctive brand storytelling and a fresh approach to beauty.
With an ambitious growth strategy and an expanding international presence, they are continuing to invest in their product marketing function.
The Opportunity
This is an exciting opportunity to lead product marketing for an ambitious, fast-growing international beauty brand.
As Head of Product Marketing, you will own the positioning, go-to-market strategy and ongoing marketing of the existing product range, alongside leading the launch strategy for new innovations.
Working closely with NPD, Innovation, Creative, PR, Social, Retail and Digital teams, you'll ensure products are brought to market with impactful storytelling, clear positioning and strong commercial strategy.
You'll have the opportunity to shape how the brand's products are presented to consumers, using market insight, customer understanding and commercial data to drive trial, conversion and long-term product performance.
You'll also lead and develop a small, high-performing team, with real ownership over the product marketing strategy and budget.
Key Responsibilities
- Own the positioning, go-to-market strategy and always-on marketing activity across the existing product range and new product development.
- Lead the strategy and execution of impactful, multi-channel product campaigns, working closely with PR, Social, Creative, Retail and Digital teams.
- Partner with NPD and Innovation teams to bring new product launches, existing product developments and gifting strategies to life.
- Develop product marketing frameworks, including messaging hierarchies, competitive analysis, product proof points and positioning strategies.
- Work alongside NPD and Regulatory teams to ensure product messaging is accurate and supported by substantiated claims.
- Set campaign KPIs across new launches and existing products, monitoring performance and reporting against commercial objectives.
- Manage the product marketing budget, forecasting and tracking spend against agreed outcomes.
- Use consumer insights, market trends and competitor analysis to identify opportunities and inform product and brand strategy.
- Provide strategic input into product pricing, positioning and future marketing opportunities.
- Lead, mentor and develop the Product Marketing team, creating a culture of ownership and high performance.
- Identify opportunities to integrate AI into team processes and workflows, improving efficiency, quality and pace of delivery.
- Ideal Background
- Extensive product marketing experience within the beauty and cosmetics industry. Beauty experience is essential.
- Previous experience at Senior Marketing Manager, Head of Product Marketing or equivalent leadership level.
- Strong understanding of beauty product positioning, launches, go-to-market strategies and integrated campaign activation.
- Proven experience managing and developing a team, with the ability to motivate and get the best out of others.
- Creative thinker with the ability to develop disruptive product marketing strategies and compelling consumer propositions.
- Commercially minded, with strong analytical skills and experience setting and reporting against campaign KPIs.
- Confident communicator, comfortable influencing senior stakeholders and working closely with founders.
- Experienced in building cross-functional relationships across NPD, Commercial, Digital and wider Marketing teams.
- Forward-thinking, with an interest in using AI and emerging technologies to improve marketing processes.
- Comfortable working in a fast-paced, evolving business where priorities can shift quickly.
- Why Join
- Take ownership of product marketing strategy for an established, fast-growing international beauty brand.
- Have a genuine influence over how new and existing products are positioned and brought to market.
- Work closely with senior leadership and cross-functional teams, helping shape the future of the brand.
- Lead and develop a high-performing product marketing team.
- Join an ambitious, collaborative business with a **strong focus on innovation and growth**.
- Hybrid and flexible working, with a generous benefits package including annual product allowance, two weeks working from anywhere, private healthcare and a personal development budget.
Head of Product Marketing in London employer: We Are Refyne
Refyne is an exceptional employer that champions innovation and creativity within the beauty industry, offering a collaborative culture and direct access to senior leadership. With a strong focus on employee growth, flexible working arrangements, and a commitment to wellbeing, team members are empowered to take ownership of their projects and influence product development in a fast-paced environment. Located in Manchester, the company provides unique benefits such as an annual product allowance and opportunities for sabbaticals, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Refyne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Refyne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Refyne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Refyne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Refyne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Refyne:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Refyne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Refyne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Refyne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Refyne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
