At a Glance
- Tasks: Lead and optimise paid media strategy across Meta, TikTok, Snapchat, and Pinterest.
- Company: Join one of the fastest-growing beauty brands in the UK with a strong digital-first approach.
- Benefits: Enjoy 25 days annual leave, private health insurance, and a performance-related bonus scheme.
- Other info: Position available for candidates from Manchester or London.
- Why this job: Make a significant impact within a high-growth consumer brand focused on international expansion.
- Qualifications: Minimum 4+ years' experience in Paid Media or Paid Social roles, ideally in beauty or e-commerce.
The predicted salary is between 50000 - 60000 £ per year.
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time. From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our client is one of the fastest-growing beauty brands in the UK, renowned for its innovative product portfolio, highly engaged customer community, and strong digital-first approach. With a rapidly expanding international footprint across key global markets, the business has established itself as a category leader within the premium beauty sector. Following significant growth and continued investment across marketing and customer acquisition, the company is seeking a Paid Media Manager to join its Performance Marketing team and play a pivotal role in scaling paid media activity globally.
The business offers a collaborative, entrepreneurial culture where creativity, ownership, and performance-driven thinking are highly valued.
Overview
We are seeking a Paid Media Manager to lead and optimise the brand's paid media strategy across multiple channels and international markets. Reporting into the Performance Marketing function, this newly created role will take ownership of Paid Social activity across Meta, TikTok, Snapchat, and Pinterest, while also overseeing PPC, Affiliate, and Display channels to ensure a cohesive and high-performing paid media ecosystem. The successful candidate will combine strong analytical expertise with creative thinking, driving customer acquisition, campaign performance, and international growth through best-in-class paid media execution. This is an exciting opportunity for an ambitious performance marketer looking to make a significant impact within a high-growth consumer brand.
Key Responsibilities
- Own and manage all Paid Social campaigns across Meta, TikTok, Snapchat, and Pinterest, including audience targeting, budget allocation, creative implementation, optimisation, and performance analysis.
- Develop and execute strategies to scale customer acquisition across key international territories, with a particular focus on accelerating growth within the US market.
- Oversee PPC (Paid Search), Affiliate, and Display activity, ensuring alignment with broader acquisition and performance objectives.
- Continuously monitor campaign, audience, and creative performance to identify optimisation opportunities and drive incremental growth.
- Analyse performance data and translate insights into actionable recommendations that improve efficiency, effectiveness, and return on investment.
Reporting & Analysis
- Produce daily, weekly, and monthly performance reports, providing clear insights, recommendations, and strategic direction to stakeholders.
- Monitor performance against KPIs and acquisition targets, proactively identifying opportunities and challenges.
- Support forecasting, budget planning, and performance modelling across paid media channels.
Creative & Cross-Functional Collaboration
- Partner closely with Creative teams to develop innovative and high-performing paid social concepts, assets, and messaging.
- Collaborate with wider Marketing teams to ensure consistency of campaign messaging across all customer touchpoints.
- Identify winning creative themes, formats, and messaging approaches across different markets and customer segments.
Innovation & Market Insight
- Stay informed on emerging paid media trends, platform updates, and best practices.
- Proactively test new channels, targeting methodologies, creative formats, and optimisation strategies to maintain competitive advantage.
- Contribute to the ongoing evolution of the company's paid media strategy and performance marketing capabilities.
Experience
- Minimum 4+ years' experience within Paid Media or Paid Social roles, ideally within beauty, fashion, lifestyle, consumer goods, or high-growth e-commerce brands.
- Proven experience managing and scaling Paid Social campaigns across Meta, TikTok, Snapchat, and Pinterest.
- Experience overseeing paid acquisition budgets and delivering measurable commercial results.
- Working knowledge of PPC (Paid Search), Affiliate Marketing, and Display Advertising channels.
Technical & Analytical Skills
- Strong analytical capability with the ability to interpret performance data and develop actionable strategies.
- Experience using platform reporting tools and performance marketing analytics.
- Strong understanding of customer acquisition, attribution, audience targeting, and campaign optimisation.
About you
- Creative thinker with strong attention to detail.
- Commercially minded with a results-oriented approach.
- Excellent communication and stakeholder management skills.
- Highly organised and comfortable managing multiple campaigns and priorities simultaneously.
- Thrives within fast-paced, entrepreneurial environments.
25 days annual leave, increasing with length of service. Option to purchase additional annual leave. Performance-related bonus scheme. Enhanced family leave policies. Flexible working arrangements, including hybrid working options. Private health insurance. Dedicated learning and development opportunities.
Growth Manager in London employer: We Are Refyne
This innovative beauty brand is rapidly expanding internationally and values creativity and performance-driven thinking. Located in the UK, they offer flexible working arrangements and dedicated learning opportunities to support employee growth.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Refyne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Refyne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Refyne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Refyne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Refyne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Refyne:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Refyne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Refyne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Refyne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Refyne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
