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- Tasks: Drive digital marketing campaigns across social media and Google to boost sales and customer growth.
- Company: Join a fast-growing personal care brand with ambitious international expansion plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Fast-paced, entrepreneurial culture with plenty of room for growth and learning.
- Why this job: Be part of an innovative team shaping the future of digital marketing in personal care.
- Qualifications: Experience in digital marketing, especially with paid media and CRM strategies.
The predicted salary is between 35000 - 45000 £ per year.
About Refyne: We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach.
Our Client: We Are Refyne are exclusively partnered with a fast-growing, disruptive personal care brand entering an exciting new phase of growth. With strong retail distribution across major UK retailers and ambitious plans to scale internationally and accelerate their D2C and social-first channels, this brand is building a best-in-class digital engine.
They are now looking for a Digital Marketing Specialist to play a key role in driving performance, customer acquisition, and online growth.
Responsibilities:- Own and optimise paid media campaigns across Meta, TikTok, Google Ads and other digital channels to drive traffic, sales and customer acquisition.
- Manage daily budget pacing and performance metrics, including ROAS, CTR and conversion rates.
- Develop and execute A/B testing across ad creatives, landing pages and messaging to improve campaign performance.
- Conduct audience research, competitor analysis and market testing to inform strategy and targeting.
- Create compelling ad copy and brief creative assets aligned to brand tone and target audience.
- Monitor and report on campaign performance, identifying opportunities to improve conversion and user experience.
- Collaborate with internal teams to align marketing activity with wider business objectives and product strategy.
- Manage external CRM support, ensuring email flows, campaign cadence and lifecycle marketing activity drive retention and CLTV.
- Support the development and optimisation of loyalty initiatives.
- Track and analyse performance across GA4, Shopify and ad platforms, delivering regular insights and recommendations.
- Maintain accurate tracking and attribution across campaigns using UTM parameters and pixels.
- Stay up to date with platform updates, industry trends and emerging best practices.
- Experienced in digital or performance marketing, ideally within DTC e-commerce or personal care.
- Hands-on with paid media platforms including Meta, TikTok and Google Ads.
- Analytical and data-driven, with a strong test-and-learn mindset.
- Knowledgeable in CRM, email marketing and customer lifecycle strategies (Klaviyo experience is a plus).
- A strong communicator with the ability to create engaging copy tailored to a male consumer audience.
- Commercially aware, with a clear understanding of customer acquisition and online growth levers.
- Highly organised and comfortable managing multiple campaigns in a fast-paced environment.
- Proactive, curious and eager to learn within a high-growth, entrepreneurial brand.
Digital Marketing Specialist in London employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth. It shows you're genuinely interested!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it helps us keep track of your application and get you in front of the right people faster.
We think you need these skills to ace Digital Marketing Specialist in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re genuinely excited about the role and the brand. Share why you’re drawn to this opportunity and how your skills can contribute to our growth.
Tailor Your Experience: Make sure to customise your application to highlight relevant experience in digital marketing, especially with platforms like Meta, TikTok, and Google Ads. We love seeing how your past roles have prepared you for this position, so don’t hold back on those specific achievements!
Be Data-Driven: Since we’re all about performance, include any metrics or results from your previous campaigns. Show us how you’ve used data to drive decisions and improve outcomes. This will help us see your analytical mindset in action!
Keep It Engaging: Your application should reflect your ability to create compelling copy. Use a friendly tone and make it easy to read. Remember, we’re looking for someone who can engage a male consumer audience, so let your writing style showcase that skill!
How to prepare for a job interview at We Are Refyne
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around paid media platforms like Meta, TikTok, and Google Ads. Be ready to discuss specific campaigns you've managed and the results you've achieved, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked performance metrics like ROAS and CTR, and be ready to explain how you’ve optimised campaigns based on those insights.
✨Be Creative with Your Ideas
Think about some innovative ad copy or campaign ideas that could work for the brand you're interviewing with. This shows your creativity and understanding of their target audience, which is crucial for a Digital Marketing Specialist role.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in digital marketing and personal care. Being able to discuss recent platform updates or emerging best practices will demonstrate your passion for the industry and your proactive approach to learning.