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- Tasks: Lead and execute social media strategy, creating engaging content and managing campaigns.
- Company: Fast-growing wellness brand with a strong reputation in health and optimisation.
- Benefits: Hybrid working, exciting benefits, and opportunities for personal growth.
- Other info: Join a creative team and thrive in a fast-paced, high-growth setting.
- Why this job: Make a real impact in a dynamic environment while shaping the brand's digital voice.
- Qualifications: Experience in social media management and a track record of successful campaigns.
The predicted salary is between 40000 - 50000 £ per year.
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you’re building your founding team or hiring at scale - we’re your people.
I am pleased to be partnering with a fast-growing wellness and lifestyle brand that has built a strong reputation around performance, health, and daily optimisation. Since launch, the business has scaled rapidly through digital channels and strategic partnerships, achieving impressive growth and expanding its presence internationally.
This is a key hire within the marketing team, responsible for leading and executing the brand’s social media strategy across multiple platforms. You will take ownership of content, campaigns, and community engagement, helping to shape the brand’s digital voice and build a highly engaged online audience. This role blends creativity with data-driven thinking, offering the opportunity to make a tangible impact in a high-growth environment.
Key Responsibilities- Develop and implement a comprehensive social media strategy aligned with brand and marketing objectives.
- Create, curate, and manage high-quality content across all social platforms, including graphics, video, and copy.
- Plan and execute paid social campaigns, managing budgets, targeting, and performance optimisation.
- Monitor trends, competitor activity, and audience insights to inform content and campaign direction.
- Manage day-to-day community engagement, responding to comments and messages to build strong relationships.
- Analyse performance metrics and deliver actionable insights to improve campaign effectiveness.
- Collaborate closely with the wider marketing team to ensure consistent messaging and integrated campaigns.
- Identify and leverage user-generated content to enhance authenticity and engagement.
- Experienced in a Social Media Manager or similar role, with a strong track record of successful campaigns.
- Confident developing and executing strategies across platforms such as Instagram, TikTok, LinkedIn, and more.
- Skilled in social media tools, analytics platforms, and performance tracking.
- Creatively driven, with experience using design tools such as Adobe Creative Suite.
- Knowledgeable in paid social advertising and best practices for creative and targeting.
- A strong communicator with excellent written skills and attention to detail.
- Commercially aware, with experience managing budgets and measuring ROI against KPIs.
- Comfortable working in fast-paced or high-growth environments.
- Strategic in mindset, with the ability to plan and execute effectively.
Social Media Lead in Leicester employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Social Media Lead in Leicester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Lead role. Highlight your relevant experience and skills that align with the job description, especially your success in managing social media campaigns.
Showcase Your Creativity: Since this role is all about creativity, don’t shy away from showcasing your best work! Include links to your portfolio or examples of successful campaigns you've led. Let us see your unique style!
Be Data-Driven: We love a good story backed by numbers! When discussing your past experiences, include metrics and results that demonstrate your impact. This will show us you can blend creativity with data-driven thinking.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at We Are Refyne
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research their latest features and trends, especially on Instagram, TikTok, and LinkedIn. This will show that you’re not just familiar with them but also passionate about leveraging them for brand growth.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creativity and ability to engage audiences. Include examples of graphics, videos, and copy that you've created. This will give the interviewers a tangible sense of your style and effectiveness in content creation.
✨Data-Driven Mindset
Be ready to discuss how you’ve used analytics to inform your strategies in past roles. Bring specific examples of campaigns where you tracked performance metrics and made adjustments based on data insights. This will demonstrate your ability to blend creativity with analytical thinking.
✨Engagement is Key
Think about how you would manage community engagement for the brand. Prepare some ideas on how to respond to comments and messages effectively. Showing that you understand the importance of building relationships online will set you apart as a candidate who truly gets the role.