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- Tasks: Lead creative marketing campaigns across beauty and suncare, engaging with social media and influencers.
- Company: Join a vibrant team focused on innovative beauty tools and suncare products in London.
- Benefits: Enjoy a competitive salary, bonuses, and amazing perks like flexible working options.
- Why this job: Be part of a dynamic culture that values creativity and strategic thinking while making an impact.
- Qualifications: 5+ years in brand marketing, especially in beauty or lifestyle, with strong digital skills.
- Other info: Opportunity to work with top agencies and lead exciting brand events.
The predicted salary is between 28800 - 48000 £ per year.
Our client is seeking a dynamic and creative Integrated Marketing Manager to join their growing team across two high-growth categories: beauty tools/accessories and suncare. In this role, you will be the strategic and operational lead responsible for bringing 360 marketing campaigns to life, working end-to-end across all touchpoints.
Key Responsibilities:
- Brief and collaborate with social and influencer teams to drive earned, owned, and paid media strategies in line with brand positioning.
- Support in the creation of content optimised for performance across platforms like Instagram, TikTok, and YouTube.
- Liaise with external creative, PR, media, and experiential agencies to ensure campaigns are aligned and effectively executed.
- Lead the end-to-end development and execution of integrated TTL marketing campaigns across digital, social, PR, retail, influencer, and experiential.
- Translate brand strategy and product stories into compelling, channel-specific creative that connects with core and emerging audiences.
- Work alongside Management to stay within campaign timelines, budgets, and agency/vendor relationships to ensure timely and high-quality delivery.
- Lead the planning and execution of all brand-led events, whether consumer, influencer or retail facing, ensuring our brands stand out in the best possible way.
Skills & Experience:
- 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle space.
- Proven experience delivering successful 360 campaigns across TTL channels.
- Strong understanding of digital and social media platforms.
- Prior affiliations with content creators and PR agencies.
- Experience with budget management.
- Strategic thinker with a hands-on approach.
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in beauty tools and suncare. This knowledge will not only help you understand the market better but also allow you to speak confidently about how your ideas can elevate the brand during interviews.
✨Tip Number 2
Network with professionals in the beauty and personal care industry. Attend relevant events or webinars where you can meet potential colleagues or mentors who might provide insights or even referrals for the Integrated Marketing Manager role.
✨Tip Number 3
Showcase your experience with 360 marketing campaigns by preparing case studies or examples of past work. Be ready to discuss how you managed budgets, collaborated with agencies, and executed successful campaigns across various channels.
✨Tip Number 4
Stay updated on digital and social media platform changes, especially those relevant to beauty and lifestyle brands. Being knowledgeable about the latest features and trends will demonstrate your strategic thinking and hands-on approach during discussions.
We think you need these skills to ace Integrated Marketing Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the beauty or lifestyle sectors. Emphasise your success in delivering 360 campaigns and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for integrated marketing and your understanding of the beauty tools and suncare categories. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Digital Savvy: In your application, highlight your experience with digital and social media platforms. Provide examples of content you've created or campaigns you've led that demonstrate your ability to engage audiences across channels like Instagram, TikTok, and YouTube.
Demonstrate Strategic Thinking: Illustrate your strategic thinking skills by discussing how you've managed budgets and timelines in previous roles. Share examples of how you've collaborated with agencies and teams to ensure successful campaign execution.
How to prepare for a job interview at We Are Refyne
✨Showcase Your Campaign Success
Be prepared to discuss specific 360 marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Know the Brand Inside Out
Research the company and its products thoroughly. Understand their brand positioning, target audience, and recent campaigns. This knowledge will allow you to tailor your responses and show genuine interest in the role.
✨Demonstrate Digital Savvy
Since the role requires a strong understanding of digital and social media platforms, be ready to discuss how you've used these channels effectively in previous roles. Share examples of content you've created or campaigns you've executed on platforms like Instagram, TikTok, and YouTube.
✨Prepare for Creative Collaboration
Expect questions about how you work with external agencies and teams. Be ready to share experiences where you successfully collaborated with creative, PR, and media teams to execute campaigns. Highlight your communication skills and ability to manage relationships.
