Head of Product Marketing

We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale, we're your people.

About Our Client

We are partnering with a fast-growing, globally recognised beauty brand challenging the way consumers approach makeup and skincare. The business has experienced significant international growth, building a loyal global customer base through innovative products, distinctive brand storytelling and a fresh approach to beauty.

With an ambitious growth strategy and an expanding international presence, they are continuing to invest in their product marketing function.

The Opportunity

This is an exciting opportunity to lead product marketing for an ambitious, fast-growing international beauty brand. As Head of Product Marketing, you will own the positioning, go-to-market strategy and ongoing marketing of the existing product range, alongside leading the launch strategy for new innovations.

Working closely with NPD, Innovation, Creative, PR, Social, Retail and Digital teams, you'll ensure products are brought to market with impactful storytelling, clear positioning and strong commercial strategy.

You'll have the opportunity to shape how the brand's products are presented to consumers, using market insight, customer understanding and commercial data to drive trial, conversion and long-term product performance. You'll also lead and develop a small, high-performing team, with real ownership over the product marketing strategy and budget.

Key Responsibilities

• Own the positioning, go-to-market strategy and always-on marketing activity across the existing product range and new product development.
• Lead the strategy and execution of impactful, multi-channel product campaigns, working closely with PR, Social, Creative, Retail and Digital teams.
• Partner with NPD and Innovation teams to bring new product launches, existing product developments and gifting strategies to life.
• Develop product marketing frameworks, including messaging hierarchies, competitive analysis, product proof points and positioning strategies.
• Work alongside NPD and Regulatory teams to ensure product messaging is accurate and supported by substantiated claims.
• Set campaign KPIs across new launches and existing products, monitoring performance and reporting against commercial objectives.
• Manage the product marketing budget, forecasting and tracking spend against agreed outcomes.
• Use consumer insights, market trends and competitor analysis to identify opportunities and inform product and brand strategy.
• Provide strategic input into product pricing, positioning and future marketing opportunities.
• Lead, mentor and develop the Product Marketing team, creating a culture of ownership and high performance.
• Identify opportunities to integrate AI into team processes and workflows, improving efficiency, quality and pace of delivery.

Ideal Background

• Extensive product marketing experience within the beauty and cosmetics industry. Beauty experience is essential.
• Previous experience at Senior Marketing Manager, Head of Product Marketing or equivalent leadership level.
• Strong understanding of beauty product positioning, launches, go-to-market strategies and integrated campaign activation.
• Proven experience managing and developing a team, with the ability to motivate and get the best out of others.
• Creative thinker with the ability to develop disruptive product marketing strategies and compelling consumer propositions.
• Commercially minded, with strong analytical skills and experience setting and reporting against campaign KPIs.
• Confident communicator, comfortable influencing senior stakeholders and working closely with founders.
• Experienced in building cross-functional relationships across NPD, Commercial, Digital and wider Marketing teams.
• Forward-thinking, with an interest in using AI and emerging technologies to improve marketing processes.
• Comfortable working in a fast-paced, evolving business where priorities can shift quickly.

Why Join

• Take ownership of product marketing strategy for an established, fast-growing international beauty brand.
• Have a genuine influence over how new and existing products are positioned and brought to market.
• Work closely with senior leadership and cross-functional teams, helping shape the future of the brand.
• Lead and develop a high-performing product marketing team.
• Join an ambitious, collaborative business with a **strong focus on innovation and growth**.
• Hybrid and flexible working, with a generous benefits package including annual product allowance, two weeks working from anywhere, private healthcare and a personal development budget.

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