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- Tasks: Lead digital marketing strategies and optimise online content for a top skincare brand.
- Company: Join a leading skincare brand known for quality and innovation in the industry.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for career progression.
- Why this job: Be part of a dynamic team shaping the future of skincare with creative campaigns.
- Qualifications: Experience in digital marketing, SEO, and content creation is essential.
- Other info: Work in a vibrant environment with a focus on brand identity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Package: Up to £50k + Progression Growth + Hybrid Working in South West London!
Overview: Extremely excited to be partnered with a Skincare brand who are absolute experts in their field. The quality, testing & education that goes into the service and products they offer is truly outstanding. This brand is not only growing, but leading the way through the industry - something you will be super lucky to be a part of.
Responsibilities:
- Develop and execute a comprehensive marketing strategy to elevate the brand presence.
- Regularly update and optimise website content, including product pages, blogs, and educational materials.
- Oversee the development and ongoing optimisation of our websites, ensuring they are user-friendly, visually appealing, and SEO-optimised to drive organic traffic and enhance online visibility.
- Oversee the digital marketing strategy, including website management, social media campaigns, email marketing, and SEO.
- Drive creative content creation and manage relationships with external agencies, photographers, and designers.
- Plan and execute digital marketing campaigns, including paid social and Google Ads, to drive brand awareness and conversions.
- Implement tracking and reporting tools to monitor the effectiveness of website and social media efforts.
- Identify opportunities for digital innovation and improvements based on analytics and industry trends.
- Collaborate with Brand Managers and other stakeholders to support product launches and events.
- Track and analyse marketing performance metrics to optimise campaigns.
- Oversee and maintain the brand identity, ensuring consistency across all digital platforms, marketing materials, and communications.
- Ensure all online assets reflect the brand’s values, tone of voice, and visual identity.
- Collaborate with internal teams to create compelling brand narratives and strengthen brand presence in the aesthetics industry.
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (City of London)
✨Tip Number 1
Familiarise yourself with the skincare industry and the specific brand you're applying to. Understanding their products, values, and target audience will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Showcase your digital marketing skills by preparing a portfolio of past campaigns you've managed. Highlight any successful strategies you've implemented, especially those related to SEO, social media, and content creation, as these are key responsibilities for this role.
✨Tip Number 3
Network within the skincare and digital marketing communities. Attend relevant events or webinars, and connect with professionals on platforms like LinkedIn. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss current trends in digital marketing and how they can be applied to the skincare industry. Being knowledgeable about innovations and analytics tools will show that you're proactive and ready to contribute from day one.
We think you need these skills to ace Digital Marketing Manager (City of London)
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand the skincare brand's values, mission, and target audience. This will help you tailor your application to align with their ethos.
Tailor Your CV: Highlight relevant experience in digital marketing, especially in the skincare or beauty industry. Make sure to showcase your skills in SEO, content creation, and campaign management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for skincare and digital marketing. Mention specific strategies you would implement to enhance the brand's online presence.
Showcase Your Analytical Skills: Since the role involves tracking and analysing marketing performance metrics, include examples of how you've used data to drive decisions in previous roles. This will demonstrate your ability to optimise campaigns effectively.
How to prepare for a job interview at We Are Refyne
✨Know the Brand Inside Out
Before your interview, make sure to research the skincare brand thoroughly. Understand their products, values, and market position. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Showcase Your Digital Marketing Skills
Prepare to discuss specific digital marketing strategies you've implemented in the past. Be ready to share examples of successful campaigns, how you optimised website content, and your experience with SEO and analytics tools.
✨Demonstrate Creativity and Innovation
The role requires driving creative content creation and identifying opportunities for digital innovation. Think of unique ideas or campaigns you could propose during the interview that align with the brand's identity and goals.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's future plans, team dynamics, and how they measure success in their digital marketing efforts. This shows you're engaged and thinking long-term.
