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- Tasks: Manage key retail partnerships and drive growth for a leading wellness brand.
- Company: Join a high-growth consumer wellness brand making waves in the UK market.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international expansion.
- Why this job: Be part of a brand that values individuality and offers real impact on its growth journey.
- Qualifications: Experience in retail account management, especially in FMCG or health-related sectors.
- Other info: Collaborative culture with a focus on fun and achieving great results together.
The predicted salary is between 36000 - 60000 £ per year.
As National Account Manager, you will play a key commercial role within a high-growth consumer wellness brand operating across the UK retail landscape. This is an opportunity to join a premium, category-leading business at a pivotal stage of its growth journey, with scope to support international expansion over time.
You will take ownership of strategic national retail partnerships, driving profitable growth through strong relationship management, commercial planning, and financial oversight. This role suits a commercially astute account manager with experience in fast-paced FMCG or consumer brands, particularly within health, wellness, or adjacent categories.
Working closely with senior leadership and cross-functional teams, you will translate commercial strategy into effective execution across Joint Business Planning, promotions, and product activation, while maintaining a sharp focus on performance and brand standards.
Responsibilities:- National Retail Account Management
- Own and develop relationships with key UK retail partners, acting as the primary commercial contact
- Lead regular account reviews, ensuring strong performance, alignment, and long-term partnership growth
- Develop and execute account plans aligned with wider business objectives
- Deliver against revenue, margin, distribution, and growth targets
- Identify and capitalise on new opportunities within existing and prospective retail partners
- Monitor market trends, competitor activity, and category performance to inform strategy
- Create, manage, and deliver Joint Business Plans with national retailers
- Own JBP investment, tracking spend, ROI, and promotional effectiveness
- Manage account-level financial performance including forecasting, budgeting, and profitability
- Partner closely with finance to support accurate reporting and informed decision-making
- Ensure optimal product ranging, placement, and visibility across retail environments
- Collaborate with marketing to deliver promotions, launches, and in-store activations
- Support retail teams with product knowledge, training, and commercial insight
- Lead negotiations on pricing, terms, and commercial agreements
- Ensure compliance with contractual commitments and internal policies
- Work closely with marketing, supply chain, product, and finance teams
- Share customer insight and feedback to inform wider business strategy
- Maintain accurate CRM records and provide regular performance reporting
- Proven experience in a retail or national account management role within FMCG or consumer goods
- Experience managing major UK retail accounts; exposure to health, wellness, or premium consumer categories is advantageous. Boots, Superdrug and Holland & Barrett experience ideal.
- Strong commercial and financial acumen, with hands-on experience managing JBPs and P&L performance
- A confident, credible negotiator with excellent relationship-building skills
- Analytical and data-driven, able to translate insight into clear commercial action
- Highly organised, proactive, and comfortable managing multiple priorities in a fast-moving environment
- A collaborative communicator who works effectively across functions and with senior stakeholders
- Motivated by growth, ownership, and the opportunity to shape a brand during an exciting phase of its journey
Ready to lead with confidence and make a real impact? Apply now to join a brand that celebrates individuality, champions fun, and knows that great results come from great people.
To apply, please email your cv to Emily Bentley - emily.bentley@wearerefyne.com
Please note, due to a large volume of applications, we are unable to speak to everybody. If you do not hear back from our team within 48 hours, your application will be unsuccessful.
www.wearerefyne.com
National Account Manager in Coventry employer: We Are Refyne
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in the role and the brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the National Account Manager role. Highlight your achievements in managing retail accounts and driving growth, especially in the health and wellness sectors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining a brand that values individuality and fun. Let’s get you on board!
We think you need these skills to ace National Account Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in retail account management and any relevant achievements in FMCG or consumer brands. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your commercial acumen, relationship-building abilities, and success in managing Joint Business Plans. This will help us see you in action.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the wellness industry and why you’re excited about this opportunity with us. Make it personal and let your personality come through – we love authenticity!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at We Are Refyne
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your financial acumen. Brush up on key metrics like revenue, margin, and ROI. Be ready to discuss how you've managed these in past roles, especially in relation to Joint Business Plans.
✨Showcase Relationship Management Skills
This role is all about building strong partnerships. Prepare examples of how you've successfully managed relationships with major retailers. Highlight any specific strategies you used to enhance collaboration and drive growth.
✨Understand the Market Landscape
Familiarise yourself with current trends in the health and wellness sector. Be prepared to discuss competitor activities and how they might impact your potential employer's strategy. This shows you're proactive and informed.
✨Prepare for Negotiation Scenarios
Negotiation skills are crucial for this position. Think of past experiences where you successfully negotiated terms or pricing. Practice articulating your approach and the outcomes, as this will likely come up during the interview.
