At a Glance
- Tasks: Lead trade marketing strategies and drive commercial success for global beauty brands.
- Company: Award-winning, employee-owned distributor in the Beauty and Wellness sector.
- Benefits: Collaborative culture, career development opportunities, and a chance to work with exciting brands.
- Other info: Dynamic environment with opportunities for creativity and innovation.
- Why this job: Make a significant impact in a growing business while working with top international brands.
- Qualifications: 4+ years in Trade Marketing and strong relationship management skills.
The predicted salary is between 45000 - 55000 £ per year.
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time. From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our client is an established, award-winning, employee-owned distributor specialising in launching and scaling internationally recognised Beauty and Wellness brands across the UK market. Working with some of the industry's most exciting global brands, the business partners with leading retailers including Boots, Superdrug and Amazon, delivering commercially successful go-to-market strategies and exceptional retail execution.
As the company continues to expand its brand portfolio, they are seeking an experienced Trade Marketing Manager to lead local trade marketing strategy, strengthen relationships with international brand partners, and drive commercial success across key retail channels. The business offers a collaborative, entrepreneurial culture where commercial thinking, creativity, and innovation are encouraged, alongside genuine opportunities for career development.
We are seeking a commercially minded Trade Marketing Manager to act as the strategic link between international brand owners and the UK retail landscape. Managing a diverse portfolio of global Beauty and Wellness brands, you will be responsible for translating international brand strategies into impactful local trade marketing plans that maximise brand visibility, retail execution, and commercial performance.
Working closely with both international stakeholders and internal commercial teams, you'll oversee omnichannel trade activations, retail marketing campaigns, point-of-sale development, and promotional planning while leading and developing members of the creative team. This is an exciting opportunity for an experienced Trade Marketing professional looking to make a significant commercial impact within a growing, internationally focused business.
Key Responsibilities- Brand & Principal Management
- Act as the primary UK marketing contact for international brand partners.
- Build strong relationships with overseas principals, providing local market insight and strategic recommendations.
- Manage and present trade marketing budgets while ensuring local activity remains aligned with global brand positioning.
- Champion brand consistency while adapting campaigns to maximise performance within the UK market.
- Trade Marketing & Retail Activation
- Translate global marketing toolkits into locally compliant and commercially effective retail activations.
- Develop impactful Point of Sale materials (POSM), endcaps, merchandising solutions and in-store promotional campaigns tailored to retailer requirements.
- Plan and deliver integrated trade marketing calendars across physical retail and ecommerce channels.
- Support retailer promotional activity through sampling campaigns, co-operative marketing initiatives and digital shelf optimisation.
- Commercial Planning
- Partner closely with Category Managers and Commercial teams to develop compelling Joint Business Plans (JBPs).
- Support retail pitches that secure premium shelf positioning, promotional opportunities and increased brand visibility.
- Align trade marketing initiatives with wider commercial objectives to maximise sell-through and category growth.
- Manage the sourcing, localisation and production of trade marketing assets including POS materials, testers and Gifts with Purchase (GWPs).
- Coordinate with print suppliers, agencies and logistics partners to ensure timely delivery of all promotional materials.
- Maintain high standards of quality, consistency and execution across all retail touchpoints.
- Trade Shows & Events
- Lead the planning and execution of industry exhibitions, retailer showcases and trade events.
- Manage stand design, visual merchandising and overall brand presentation to ensure exceptional execution.
- Represent international brand partners professionally while supporting retailer engagement and new business opportunities.
- Leadership
- Line manage and develop members of the Creative team.
- Set clear objectives, provide regular coaching and performance feedback, and foster a collaborative, high-performing team culture.
- Encourage creativity, accountability and continuous improvement across the department.
Minimum 4 years' experience within Trade Marketing, Channel Marketing.
Trade Marketing Manager in Bracknell employer: We Are Refyne
Refyne is an exceptional employer that champions innovation and collaboration within the beauty industry. With a flexible hybrid working model based in Manchester, employees enjoy a supportive work culture that prioritises personal growth, wellbeing, and community engagement. The opportunity to lead product development from concept to launch, coupled with direct access to senior leadership, empowers team members to make a meaningful impact in a rapidly evolving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Refyne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Refyne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Refyne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Refyne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Refyne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Refyne:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Refyne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Refyne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Refyne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Refyne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
