At a Glance
- Tasks: Drive inbound demand and shape go-to-market strategies for our marketing services.
- Company: Join PA Media Group, the UK's leading provider of trusted news and information.
- Benefits: Enjoy a competitive salary, hybrid working, and generous holiday options.
- Other info: Be part of an evolving team with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic role that blends creativity and commercial strategy.
- Qualifications: Experience in demand generation and strong communication skills are essential.
The predicted salary is between 50000 - 60000 € per year.
PA Media Group is the UK’s leading provider of trusted news, information and data services. For more than 150 years, we’ve played a central role in the UK media ecosystem. Today, we’re evolving. As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen, Sticky and PA Media Assignments into one powerful, joined-up proposition.
About the opportunity
This is a pivotal commercial marketing role within our growing PR & Marketing Services division. As GTM Manager, you’ll play a central role in driving inbound demand, building pipeline and shaping how we bring our services to market across the division. This isn’t a traditional marketing role. You’ll combine campaign strategy, performance marketing, content activation and commercial thinking to generate high-quality opportunities that convert into revenue. Working closely with growth, commercial and agency teams, you’ll help define how we attract, engage and convert prospective clients through always-on activity and targeted campaigns. You’ll also help shape the division’s go-to-market approach, identifying new opportunities, improving performance and building scalable demand generation activity that supports ambitious growth plans.
What you’ll be doing
- Build and own the always-on lead generation engine that drives qualified inbound opportunities
- Plan and deliver targeted campaigns designed to increase awareness, engagement and conversion from relevant prospects
- Define and evolve the GTM content strategy, developing compelling campaign themes, whitepapers, webinars and other lead-generation content
- Deliver against defined SQL and pipeline targets, tracking performance and optimising activity based on results
- Lead content activation across paid distribution channels including search, display, social and CRM
- Use CRM systems to accurately track, manage and report on opportunities and campaign performance
- Work closely with leadership teams to support pipeline forecasting and commercial planning
- Collaborate with business development and agency specialists to align marketing activity with commercial priorities
- Leverage events, partnerships and industry networks to generate new opportunities and strengthen market presence
What we’re looking for
We’re looking for someone who thrives in a commercially focused, growth-driven role with strong ownership, strategic influence and measurable impact. You’ll bring:
- Strong experience in demand generation, growth marketing, B2B marketing or commercial marketing
- A proven ability to develop compelling campaigns, messaging and content that generate qualified leads and pipeline growth
- Strong commercial understanding of pipeline performance, conversion and ROI
- Experience managing paid activation across channels including search, display, social and CRM
- Experience using analytics and performance tools such as GA4 and other reporting platforms
- Familiarity with CRM systems, ideally Salesforce and Pardot
- Experience working within B2B services, consultancy, agency or professional services environments
- Strong communication and stakeholder management skills, with confidence engaging senior commercial stakeholders
- Experience creating lead-generation content such as whitepapers, webinars and campaign assets
- Understanding of social media, content marketing and the wider media landscape
- Experience working across multiple business units and integrated service offerings
- Experience contributing to go-to-market planning and commercial strategy
This is an opportunity to shape how growth marketing and demand generation operates across an ambitious, evolving communications division, with real influence on pipeline growth, commercial performance and market positioning.
You can expect:
- Competitive salary and annual bonus
- Hybrid, flexible working with time split between home and either the Paddington or Glasgow office
- 25 days’ holiday plus options to buy more, alongside enhanced family leave
- Life assurance 4x salary
- Wellbeing and volunteering days to support you inside and outside of work
GTM Manager in London employer: We Are Hydrogen
At PA Media Group, we pride ourselves on being a leading employer in the UK media landscape, offering a dynamic work culture that fosters innovation and collaboration. As a GTM Manager, you will benefit from competitive salaries, flexible hybrid working arrangements, and a strong focus on employee wellbeing, including generous holiday allowances and volunteering days. Join us to play a pivotal role in shaping our marketing strategies while enjoying ample opportunities for professional growth within a supportive and ambitious team.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that GTM Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your demand generation expertise and how you can drive pipeline growth for PA Media Group.
✨Tip Number 3
Prepare for interviews by understanding the company’s goals and challenges. Research PA Media Group’s recent projects and think about how your experience aligns with their needs. This will help you stand out as a candidate who’s ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at PA Media Group.
We think you need these skills to ace GTM Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the GTM Manager role. Highlight your experience in demand generation and growth marketing, and show us how your skills align with our needs. A personal touch goes a long way!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics to illustrate how you’ve driven pipeline growth or improved conversion rates. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who thrives in a dynamic environment, so don’t be afraid to share your passion for marketing and how you can contribute to our evolving division.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at We Are Hydrogen
✨Know Your GTM Strategy
Before the interview, make sure you understand the go-to-market strategies that PA Media Group employs. Familiarise yourself with their recent campaigns and how they align with their commercial goals. This will show your genuine interest in the role and help you discuss how you can contribute to their success.
✨Showcase Your Demand Generation Skills
Prepare specific examples of past demand generation campaigns you've led. Be ready to discuss the strategies you used, the results achieved, and how you optimised performance. This will demonstrate your hands-on experience and ability to drive qualified leads, which is crucial for the GTM Manager role.
✨Familiarity with Tools and Analytics
Brush up on your knowledge of analytics tools like GA4 and CRM systems such as Salesforce and Pardot. Be prepared to discuss how you've used these tools to track campaign performance and inform your marketing strategies. This technical know-how will be a big plus in your interview.
✨Engage with Stakeholders
Think about how you've successfully engaged with senior stakeholders in previous roles. Prepare to share examples of how you’ve aligned marketing activities with commercial priorities and collaborated across teams. This will highlight your strong communication skills and strategic influence, which are key for this position.
