At a Glance
- Tasks: Lead performance marketing strategies to boost brand visibility and measurable outcomes.
- Company: PA Media Group, a trusted leader in UK news and data services for over 150 years.
- Benefits: Hybrid working, 25 days holiday, life assurance, and wellbeing days.
- Other info: Opportunity to integrate AI and innovation into marketing strategies.
- Why this job: Shape the future of performance marketing in a dynamic, ambitious agency.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 58500 - 71500 £ per year.
PA Media Group is the UK’s leading provider of trusted news, information and data services. For more than 150 years, we’ve played a central role in the UK media ecosystem. Today, we’re evolving. As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen and PA Media Assignments into one powerful, joined-up proposition.
As Performance Lead, you are responsible for defining and leading performance-driven strategies that increase brand visibility, reach and measurable business outcomes across a range of clients and sectors. You oversee the integration of paid, owned and earned channels, with a particular focus on paid search, paid social and content discoverability. You ensure all activity is insight-led, performance-focused and aligned to client objectives. You act as the senior strategic lead across accounts, providing direction on how brands show up across search, social and wider digital ecosystems. Working closely with content, strategy, design and insights teams, you will ensure a cohesive approach to performance marketing and content distribution. You are accountable for driving continuous optimisation across channels, improving efficiency, effectiveness and return on investment. You will also play a key role in shaping agency capability, processes and go-to-market propositions in performance and discoverability. You will support new business activity, contributing strategic thinking and channel expertise to pitches and proposals.
What you’ll be doing:
- Lead the development and delivery of integrated performance and discoverability strategies across key client accounts.
- Act as the senior strategic lead for performance marketing, providing direction and counsel to clients and internal teams.
- Oversee paid media activity across paid search and paid social, ensuring campaigns are insight-led, optimised and aligned to wider communications strategies.
- Define and evolve approaches to content discoverability across search, social and emerging digital channels.
- Drive a test-and-learn culture, using data, experimentation and insight to continuously improve performance.
- Collaborate closely with content and creative teams to ensure campaigns are optimised for visibility, engagement and conversion.
- Analyse channel and campaign performance, translating complex data into clear, commercially valuable recommendations.
- Lead client reporting and performance reviews, providing strategic insight and forward planning.
- Establish scalable processes, tools and ways of working that improve efficiency and delivery quality.
- Support new business activity through audits, strategic thinking and pitch contributions.
- Identify opportunities for growth across existing accounts through performance marketing and discoverability improvements.
- Contribute to agency thought leadership in paid media, search, social and digital discoverability.
- Explore opportunities to integrate AI and automation into workflows and campaign optimisation.
What we’re looking for:
- Strong experience in performance marketing, digital strategy or discoverability within an agency, consultancy or similar environment.
- Deep expertise across paid search and paid social channels.
- Strong understanding of discoverability, content optimisation and how brands build visibility across digital ecosystems.
- Proven ability to develop integrated, performance‑led strategies aligned to business and client objectives.
- Excellent analytical skills, with confidence interpreting data and turning insight into action.
- Experience working with performance and analytics tools such as Google Analytics 4, Looker Studio, Google Ads, Meta Ads Manager, SEMrush, Ahrefs or similar platforms.
- Strong commercial awareness, with the ability to identify growth opportunities and improve return on investment.
- Confidence presenting to clients and senior stakeholders, with strong communication and influencing skills.
- Experience managing multiple client accounts and complex workstreams.
- A proactive, curious mindset with an interest in innovation, AI and emerging digital trends.
This is a rare opportunity to shape and lead the future of performance and discoverability within a growing, ambitious agency environment, with genuine influence across strategy, campaigns and commercial growth. You can expect:
- Hybrid, flexible working – typically 3 days in the Glasgow office.
- 25 days’ holiday plus options to buy more, alongside enhanced family leave.
- Life assurance 4x salary.
- Wellbeing and volunteering days to support you inside and outside of work.
Performance Marketing Lead in Glasgow employer: We Are Hydrogen
At PA Media Group, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work culture that fosters innovation and growth. As a Performance Lead in our Glasgow office, you'll benefit from hybrid working arrangements, generous holiday allowances, and a commitment to employee wellbeing, all while playing a pivotal role in shaping performance marketing strategies for a diverse range of clients. Join us to be part of a forward-thinking team where your expertise will directly influence our success and the future of media communications.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Hydrogen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Hydrogen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Hydrogen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Hydrogen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Hydrogen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Hydrogen:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Hydrogen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Hydrogen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Hydrogen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Hydrogen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
