Marketing Manager

We Are Futures is a brand and positive impact agency, delivering authentic brand and social impact programmes that change outcomes for young people and our clients. We better connect clients to young people by delivering on-the-ground impact through ambitious ideas, unique insight into their lives and strong partnerships.

Our newly created Marketing & Communications department consists of a passionate group of experts with specialist experience across all things marketing, product, data, digital and communications. We utilise a deep understanding of target audiences to deliver fully-integrated and creative multi-channel campaigns to build advocacy for brands amongst young people, with a core focus on reaching young people directly and via teachers, parents and the wider community.

In addition to developing campaign strategies, our team are also responsible for campaign execution, delivering activity to land our client programmes, from implementation and optimisation to reporting and evaluation.

We seek a passionate, driven and strategic Marketing Manager to manage exceptional marketing campaigns and ensure our client programmes create genuine brand and social impact by reaching, engaging and converting key audiences. The ideal candidate will have experience in designing multi-channel, integrated marketing and communications strategies utilising a deep understanding of key audiences (young people, teachers, parents, youth workers, employees and wider consumers).

Your role demands a strong grounding in marketing strategy and campaign management and is perfect for an experienced marketeer seeking to make a measurable impact. You will contribute to marketing strategy development, oversee multi-channel campaign delivery, and champion best practices in data-driven decision-making, creative storytelling, and budget management within the team and wider business.

• Strategic development: Assist in developing comprehensive marketing strategies aligned with client objectives, commercial goals, and target audience needs. Conduct market research and competitor analysis to identify trends, opportunities and potential threats that will impact strategic development.
• Manage and deliver multi-channel marketing campaigns: Lead the end-to-end delivery of integrated marketing campaigns across paid, owned, earned, and partner channels, working with colleagues across the business to ensure activity goes live on time and on budget.
• Budget and resource management: Own marketing budgets for assigned campaigns, including forecasting, spend tracking, reconciliation, and value optimisation.
• Line management and mentorship: Provide mentorship to the wider team, offering guidance, support, and training to ensure the team achieves its goals and maintains high standards of performance.
• Stakeholder management and communication: Build trusted relationships with clients, partners, and internal stakeholders, ensuring clarity and alignment at all stages of campaign delivery.

Requirements: Minimum of 3 years’ experience in a similar role, with experience working agency side. Demonstrable success in developing and executing marketing and communications strategies that have achieved measurable results. Proficiency across core marketing channels and tools, including social, search, email, partnerships, influencer, and analytics platforms. Strong understanding of audience segmentation, channel selection, targeting, and retargeting. Excellent written and verbal communication skills.