At a Glance
- Tasks: Drive new business opportunities and engage brands with youth, families, and future talent.
- Company: We Are Futures, a strategic marketing agency focused on youth advocacy.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Join a dynamic team and help shape the future of brand engagement.
- Why this job: Make a real impact by connecting brands to young audiences and shaping their futures.
- Qualifications: 4-5 years in new business or marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 45000 - 50000 € per year.
We Are Futures is a strategic marketing agency helping brands build lasting advocacy with young people, families, and future talent. For over 21 years, we’ve led the way in connecting brands to youth through education and social impact – recognising early on that brands can play a powerful role in improving young people’s futures. In return, we’ve championed the role young audiences play in driving brand growth, relevance, and long-term loyalty. We work holistically across the ecosystems that shape them – from parents and families to educators and early careers pathways.
Our work is built across four core areas:
- Education & Social Impact: We partner with brands to deliver programmes within schools, colleges and communities that create meaningful impact for young people while building trust, credibility and long-term brand affinity.
- Marketing to 16–24s: Reaching over 7 million emerging adults in the UK at a critical life stage where habits, loyalties, and brand perceptions are formed. We deliver culturally relevant campaigns across content, experiential, social and digital to drive engagement and advocacy.
- Marketing to Families: Engaging one of the most commercially powerful and influential audiences. Families drive significant household spend and brand choice, with parents acting as both gatekeepers and enablers.
- Future Talent & Early Careers: Supporting brands to engage, inspire and attract the next generation of talent.
The opportunity
We are looking for a New Business Manager to join our growing team and play a key role in delivering our next phase of growth. This is a commercially focused role, responsible for driving new opportunities across our three core areas – youth, families, and future talent.
Role overview
The New Business Manager is a full‑time role within the New Business team, reporting to the New Business Director. You will be responsible for generating and progressing new business opportunities – from outbound prospecting through to supporting pitches and closing opportunities. You will also play a key role in shaping how We Are Futures shows up in market through content, outreach, and thought leadership.
Responsibilities
- New Business & Growth: Lead outbound prospecting across priority sectors (FMCG, retail, tech, finance, entertainment, public sector), including email, LinkedIn, and strategic outreach. Identify and engage key decision‑makers across marketing, brand, PR, HR and early careers functions. Support and lead early‑stage client conversations, building strong, insight‑led relationships. Collaborate on RFIs, RFPs, and proactive proposals across youth, family, and early careers briefs. Help shape compelling pitch narratives and materials that differentiate We Are Futures. Build and maintain a strong network of partners to support delivery and innovation. Proactively identify market opportunities, trends, and entry points aligned to our growth strategy.
- Marketing, Content & Positioning: Support the development of thought leadership and content that positions We Are Futures as a leader in youth, family, and future talent engagement. Create and evolve case studies, credentials, and sales materials aligned to target audiences. Collaborate with marketing to deliver targeted outreach campaigns. Represent We Are Futures at industry events, building visibility and generating leads. Support award entries and PR opportunities to strengthen market positioning.
Requirements
- 4–5 years’ experience in a new business, marketing, or client development role (agency or client‑side).
- Strong understanding of at least one of the following: youth audiences (16–24), families/parents, or early careers/talent engagement.
- Commercially driven, with a track record of identifying and progressing new opportunities.
- Confident communicator with strong storytelling and presentation skills.
- Experience creating high‑quality decks, proposals, and written content.
- Proactive, self‑starter mindset with the ability to manage multiple workstreams.
- Experience using CRM and outreach tools (HubSpot preferred).
- Collaborative and team‑oriented, with strong organisational skills and attention to detail.
Salary £45,000–£50,000
What happens next
We aim to build a collaborative, ambitious and supportive culture. We’re looking for people who bring different perspectives, ideas and experiences, and who are excited to help shape the future of the agency. If this sounds like the right opportunity, please send your CV along with a short cover letter outlining your relevant experience and interest.
New Business Manager in London employer: We Are Futures
We Are Futures is an exceptional employer that fosters a collaborative and ambitious work culture, dedicated to making a meaningful impact on young people's lives. With a strong focus on employee growth, we offer opportunities for professional development and the chance to engage with influential brands across diverse sectors. Located in a vibrant environment, our team thrives on creativity and innovation, making it an ideal place for those looking to contribute to socially impactful marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might lead you to your next big opportunity!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge about youth engagement, family marketing, or early careers. Whether it’s a blog post, a video, or even a LinkedIn article, let your voice be heard and position yourself as a thought leader in the field.
✨Tip Number 3
Be proactive in your outreach! Don’t wait for opportunities to come to you. Use platforms like LinkedIn to identify key decision-makers in brands you admire and send them a personalised message. Make it clear how you can help them engage their target audiences more effectively.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make a difference. By applying directly, you’ll not only get your CV in front of us but also show your enthusiasm for being part of our mission to connect brands with young people and families.
We think you need these skills to ace New Business Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the New Business Manager role. Highlight your experience in new business, marketing, or client development, and don’t forget to showcase your understanding of youth audiences, families, or early careers.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about connecting brands with young people and how your skills can help drive our growth. Keep it concise but impactful!
Showcase Your Storytelling Skills:As a New Business Manager, storytelling is key. In your application, demonstrate your ability to create engaging narratives. Whether it’s through your CV or cover letter, let your personality and creativity come through!
Apply Through Our Website:We want to make the application process as smooth as possible for you. So, head over to our website to submit your application. It’s the best way to ensure we see your amazing skills and experience!
How to prepare for a job interview at We Are Futures
✨Know Your Audience
Before the interview, take some time to research We Are Futures and their core areas of focus. Understand how they connect brands with youth, families, and future talent. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Experience
Be ready to discuss your previous experience in new business or marketing roles. Highlight specific examples where you've successfully identified opportunities or built relationships with key decision-makers. Use metrics to back up your achievements, as this will show your commercial drive.
✨Prepare Compelling Pitch Narratives
Since the role involves shaping pitch narratives, think about how you would present We Are Futures to potential clients. Prepare a mini-pitch that showcases your storytelling skills and aligns with their mission of creating meaningful impact for young audiences.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their current projects, challenges they face in engaging youth and families, or how they measure success. This shows your proactive mindset and genuine interest in contributing to their growth.
