Paid Media Creative Manager in York

Location: York

Salary: £40,000 - £50,000

Working Pattern: Hybrid - 3 days onsite, 2 days remote

About the Business

Our client is a fast-growing international eCommerce retailer with a strong presence across global consumer markets. Operating across multiple international territories, the business supplies a broad product range to both consumers and commercial customers through a digital-first model. With a workforce of approximately 500 employees and continued year-on-year growth, the organisation has established itself as a major player within its sector, outperforming competitors and continuing to expand market share internationally. The business combines data-led marketing, in-house creative production and advanced digital infrastructure to deliver engaging customer experiences at scale. Its collaborative marketing function includes performance marketing, creative, content, design and production teams working closely together to drive innovation across digital channels. This is an exciting opportunity to join a highly ambitious organisation investing heavily in creative excellence, AI-enabled workflows and performance-driven marketing.

The Role

This newly created role sits at the intersection of performance marketing and creative strategy, with a core focus on elevating paid social and digital advertising creative. The Paid Media Creative Manager will be responsible for developing high-performing creative concepts, building scalable creative systems and driving innovation across paid media campaigns. Working closely with designers, videographers, editors, content specialists and performance marketers, this role will focus on creating social-first campaigns that improve engagement, drive performance and support continued international growth. The position is strategically focused but also requires hands-on involvement in creative briefing, campaign planning and creative testing.

Key Responsibilities

• Creative Strategy & Campaign Development
  • Develop high-performing creative concepts, hooks and messaging frameworks informed by audience insight, competitor research and platform trends.
  • Create social-first paid media campaigns designed to improve engagement and conversion across digital channels.
  • Build structured creative testing roadmaps to explore new formats, narratives and performance opportunities.
  • Translate campaign and performance data into actionable creative improvements and experimentation strategies.
  • Work closely with paid media and performance marketing teams to align creative output with commercial objectives.
• Creative Briefing & Cross-Functional Collaboration
  • Brief concepts and campaign direction to internal creative teams including designers, videographers, editors and content specialists.
  • Collaborate with creative, content and production teams to deliver engaging assets across multiple channels.
  • Support the development of campaign planning processes across paid social and digital advertising activity.
  • Act as a bridge between performance marketing and creative teams, ensuring campaigns balance creativity with measurable results.
• Creative Systems & Workflow Development
  • Build and refine scalable creative workflows that improve speed, quality and creative output.
  • Develop and maintain briefing templates, testing frameworks, inspiration libraries and creative processes.
  • Introduce AI-enabled tools and workflows to improve ideation, production and creative efficiency.
  • Establish quality controls to maintain strong creative standards and brand consistency.
• Channel & Platform Expertise
  • Maintain up-to-date knowledge of trends, formats and best practice across Meta, TikTok, YouTube, Google and emerging digital platforms.
  • Understand how creative requirements differ across channels and adapt campaign output accordingly.
  • Identify new content trends, creative opportunities and platform developments to improve campaign performance.
  • Curate examples of high-performing advertising creative to support future campaign development.

Required Skills & Experience

• Minimum 4+ years' experience within paid media creative, creative strategy, performance marketing or performance content.
• Strong understanding of paid social creative and the relationship between creative execution and campaign performance.
• Experience developing or briefing creative assets for paid advertising campaigns.
• Knowledge of social-first creative principles including hooks, pacing, storytelling and conversion-focused content.
• Experience working alongside design, content, production or video teams.
• Understanding of performance marketing and campaign optimisation.
• Experience using AI tools and workflows to support creative ideation and production.
• Strong communication and stakeholder management skills.
• Ability to work within a fast-paced, collaborative environment.
• Commercially aware with a strong interest in digital marketing trends and platform innovation.

Team Structure

This role will work closely with: Head of Marketing, Performance Marketing team, Graphic Design team, Videography and production teams, Social Media and Content teams. The business has an established in-house creative function including designers, videographers, editors and content specialists.

What's on Offer

• Competitive salary package.
• Hybrid working structure with 3 days onsite in York.
• Opportunity to shape and build the creative direction of paid media campaigns within a growing international business.
• Exposure to large-scale digital campaigns across multiple global markets.
• Modern office environment with onsite facilities and collaborative creative teams.
• Long-term progression opportunities within a rapidly expanding organisation.
• Comprehensive benefits package including wellbeing support, enhanced family policies, pension contributions, employee discounts and onsite facilities.

Why Apply?

This is an excellent opportunity for a commercially minded creative professional who enjoys combining creative thinking with performance marketing. The role offers the chance to influence how creative is developed across paid media campaigns while helping shape the future structure and direction of a growing creative marketing function.