At a Glance
- Tasks: Lead a CRM team and shape the customer engagement strategy for a premium e-commerce brand.
- Company: Established e-commerce brand with a focus on home and lifestyle products.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a dynamic team and influence the future of customer engagement.
- Why this job: Play a key role in transforming customer experience and driving sustainable growth.
- Qualifications: Strong CRM experience and leadership skills in a high-growth environment.
The predicted salary is between 56250 - 68750 £ per year.
Forward Role are working with an established e-commerce brand in the premium home and lifestyle space. With over 15 years of trading and significant growth in recent years, the business is entering an exciting new phase of development.
This is a key hire at an important point in that journey, with the opportunity to shape the CRM function, influence wider customer strategy and play a senior role in how the business engages and retains its growing customer base.
The Role: As Senior CRM Manager, you will lead a CRM team of three within a 12-strong marketing function and take strategic ownership of the CRM and lifecycle agenda. You'll be responsible for defining and evolving the CRM strategy, using customer data and insight to shape the roadmap across retention, engagement, personalisation and customer lifetime value. Working closely with senior stakeholders across Marketing, E-commerce, Product and Creative, you'll ensure CRM is fully integrated into the wider commercial and brand strategy. The role will focus on developing the CRM proposition and capability as the business scales, including expanding beyond its established email programme into a broader multi-channel lifecycle strategy across SMS and WhatsApp.
Key Responsibilities:
- Own and evolve the overarching CRM and lifecycle strategy, aligned to wider business and customer objectives.
- Lead and develop a team of three, setting clear direction, priorities and ways of working.
- Define the CRM roadmap across retention, engagement, personalisation and customer lifetime value.
- Identify opportunities to develop the customer journey and introduce new channels, including SMS and WhatsApp.
- Set the strategic direction for Bloomreach, ensuring the platform is fully leveraged across segmentation, automation, personalisation and lifecycle activity.
- Use customer data, insight and performance analysis to shape strategy and identify commercial opportunities.
- Partner with senior stakeholders across Marketing, E-commerce, Product and Creative to align CRM with wider business priorities.
- Establish and embed best practice, measurement and reporting across the CRM function.
- Oversee the optimisation of CRM activity and ensure the team delivers against commercial and customer objectives.
What We're Looking For:
- Strong senior-level experience across CRM, lifecycle, retention or customer marketing.
- Proven experience developing and delivering CRM strategy within a high-growth consumer or e-commerce environment.
- Strong understanding of customer lifecycle, segmentation, personalisation and retention strategy.
- Experience leading and developing a CRM team, with the ability to provide clear strategic direction.
- Experience with Bloomreach or a similar CRM/CDP platform.
- Strong commercial and analytical mindset, with the ability to turn customer data and insight into strategic decisions.
- Experience developing multi-channel CRM strategies, ideally including SMS and WhatsApp.
- Excellent stakeholder management skills, with the confidence to influence senior teams and work cross-functionally.
- Comfortable operating in a scaling business and helping to build structure, capability and best practice as the organisation evolves.
Senior CRM Manager in Wrexham employer: We Are Fr Group
As a Paid Media Manager at our tech-led international travel giant, you'll thrive in a dynamic and innovative environment that champions growth and digital transformation. With a competitive salary of up to £45k plus bonuses, we offer a flexible hybrid working model, fostering a culture of collaboration and creativity while providing ample opportunities for professional development. Join us in Manchester City Centre and be part of a world-class team where your expertise will truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Wrexham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like We Are Fr Group are looking for when hiring for a Senior CRM Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to We Are Fr Group for the Senior CRM Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at We Are Fr Group as a Senior CRM Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out We Are Fr Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior CRM Manager.
We think you need these skills to ace Senior CRM Manager in Wrexham
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at We Are Fr Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with We Are Fr Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at We Are Fr Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at We Are Fr Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that We Are Fr Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at We Are Fr Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
