At a Glance
- Tasks: Manage and optimise PPC campaigns for exciting travel brands, driving quality enquiries and bookings.
- Company: Established travel business in Chester with a focus on digital innovation.
- Benefits: Salary up to £45,000, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with potential for career advancement in a dynamic industry.
- Why this job: Make a real impact in the travel sector with hands-on campaign management and budget responsibility.
- Qualifications: 3+ years of PPC experience, strong Google Ads knowledge, and analytical skills.
The predicted salary is between 45000 - 45000 £ per year.
PPC Specialist Chester – 3 days in Up to £45,000
Forward Role are proud to be working with a well-established travel business based in Chester, on a very exciting, pivotal new hire for their in-house Digital team. They're looking for a PPC Specialist to take full ownership of paid search across a portfolio of travel brands - a proper hands-on, strategy-led role with real budget responsibility and clear commercial accountability.
The Opportunity
This is a business that takes paid media seriously. You'll be managing campaigns across multiple travel brands, destinations and seasonal products, with a focus on driving high quality enquiries and bookings rather than just clicks and impressions. The travel sector brings its own complexities - longer research cycles, high consideration purchases, seasonal demand patterns - and they want someone who understands how to build and optimise campaigns around those dynamics.
What the Role Involves
You'll be planning, launching and managing paid search campaigns across Google Ads and Microsoft Ads, structuring activity across multiple brands, destinations and product categories. A big part of the role is continuous optimisation - working to improve CPA, ROAS and enquiry quality, testing ad copy and landing pages, and implementing remarketing strategies suited to longer booking journeys.
You'll also have genuine budget responsibility, making decisions about where to scale and where to pull back based on commercial performance. Alongside the hands-on campaign work, you'll be producing regular reporting and translating performance data into clear insights for marketing and commercial stakeholders. There's also a collaborative element - working closely with SEO, content, website and sales teams to improve conversion rates and ensure tracking and attribution are properly in place.
What They're Looking For
At least three years of PPC or paid search experience is essential, along with strong working knowledge of Google Ads across Search, Display, Performance Max and remarketing. You'll need to be comfortable managing complex, multi-campaign account structures and confident using GA4, conversion tracking and tag management tools. Strong analytical ability and attention to detail are a must — this is a role where the data has to inform every decision.
Experience in travel, luxury or hospitality would be a bonus, as would a background in high-value or high-consideration purchases, multi-brand or international campaign management.
In Summary
If you're a PPC specialist who wants a role with real scope, genuine commercial impact, and the complexity that comes with managing paid search across a portfolio of travel brands, this is well worth a conversation. Salary up to £45,000 depending on experience, based in Chester with hybrid working.
Remote working/work at home options are available for this role.
PPC Specialist Hybrid in Wrexham employer: We Are Fr Group
Join a well-established travel business in Chester as a PPC Specialist, where you'll have the opportunity to take full ownership of paid search campaigns across multiple brands. With a strong focus on employee growth and collaboration, this company fosters a dynamic work culture that values innovation and strategic thinking, offering competitive salary packages and hybrid working options. You'll be part of a team that not only prioritises professional development but also understands the complexities of the travel sector, making it an exciting place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist Hybrid in Wrexham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Fr Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Fr Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Fr Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Fr Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Specialist Hybrid in Wrexham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Fr Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Fr Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Fr Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Fr Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Fr Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Fr Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
