At a Glance
- Tasks: Lead exciting CRM campaigns across email, SMS, and app push to engage our community.
- Company: Join a fast-growing sportswear brand with a vibrant culture in Liverpool.
- Benefits: Enjoy competitive salary, 25 days holiday, and a generous staff discount.
- Other info: Great opportunity for career growth in a supportive, founder-led environment.
- Why this job: Be part of a dynamic team driving customer loyalty and retention in a thriving industry.
- Qualifications: 1-2 years in CRM or email marketing; Klaviyo experience is a plus.
The predicted salary is between 29700 - 36300 £ per year.
Location: Liverpool (Speke) – Full time, office based
Contract: Full time, permanent
We're working with a fast-growing outdoor and performance sportswear brand, born and headquartered in Liverpool, now recognised across the UK and increasingly overseas. The brand sits at the intersection of sportswear and streetwear, built for athletes and adventurers, and has grown rapidly through a loyal online community, standout retail partnerships and its own bricks and mortar presence. It's a business that's scaled fast without losing its founder-led, close-knit culture, and this is a great opportunity to join a CRM function playing a central role in that growth.
They're now looking for a CRM Executive or Senior CRM Executive to join the CRM and Retention team, reporting into the CRM & Retention Lead. You'll help deliver the CRM and retention strategy across email, SMS, app push and loyalty; a hands-on role blending campaign delivery, customer journey optimisation and performance analysis.
What you'll be doing:
- Owning campaign delivery end to end across email, SMS and app push, from briefing and building through to proofing, audience selection and scheduling
- Supporting key trading moments, product launches and promotions, working closely with Marketing, Ecommerce and Creative
- Working across UK and international markets, including coordinating translated content
- Building customer segments using behavioural, transactional and engagement data
- Building and optimising automated journeys within Klaviyo
- Supporting loyalty and retention initiatives more broadly
- Analysing campaign and journey performance, supporting testing and identifying opportunities for improvement
- Keeping an eye on competitor and industry activity to bring fresh ideas to the table
What we're looking for:
- 1-2 years' hands-on CRM, retention or email marketing experience, including building and scheduling campaigns within a CRM platform or ESP (Klaviyo experience highly desirable)
- Experience building and optimising automated journeys, segmentation and personalised comms
- Exposure to SMS, app push or loyalty communications would be beneficial
- Confidence analysing performance data and turning insight into commercially focused recommendations
- Excellent attention to detail, with strong proofing and QA skills
- Highly organised and proactive, comfortable managing multiple deadlines independently and working across teams
- Background in fashion, sportswear, retail or ecommerce would be beneficial
What's on offer:
- Full time, permanent role, 100% office based
- Competitive salary, dependent on experience
- 25 days holiday plus your birthday off and 8 bank holidays
- 40% staff discount online
- Onsite parking, including EV charging points
- Sliding scale annual company bonus scheme
- Death in Service paying 4x annual salary
Forward Role is operating as an employment agency.
Senior CRM Executive in Warrington employer: We Are Fr Group
As a Paid Media Manager at our tech-led international travel giant, you'll thrive in a dynamic and innovative environment that champions growth and digital transformation. With a competitive salary of up to £45k plus bonuses, we offer a flexible hybrid working model, fostering a culture of collaboration and creativity while providing ample opportunities for professional development. Join us in Manchester City Centre and be part of a world-class team where your expertise will truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We Are Fr Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We Are Fr Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We Are Fr Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We Are Fr Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We Are Fr Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We Are Fr Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about We Are Fr Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We Are Fr Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We Are Fr Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We Are Fr Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
