At a Glance
- Tasks: Drive SEO and AI optimisation to boost online visibility for a prestigious institution.
- Company: Join a leading higher education institution's dynamic digital team.
- Benefits: Competitive salary, hybrid work model, and potential for permanent role.
- Other info: Exciting opportunity for career growth in a fast-evolving digital landscape.
- Why this job: Be at the forefront of SEO and AI, making a real impact on digital presence.
- Qualifications: Hands-on SEO experience and strong collaboration skills required.
The predicted salary is between 35000 - 38000 € per year.
Forward Role are excited to be partnering with a prestigious higher education institution, as they look to recruit an SEO & AI Optimisation Specialist to join their in-house digital team. This is a genuinely exciting, long term contract at the cutting edge of where search and AI are heading, and a real opportunity to make a visible, measurable impact on how a well-known institution is discovered online. There is potential for this role to be made permanent.
This is a hands-on delivery role sitting at the heart of the digital team, acting as the operational bridge between strategy and execution. Working closely with an external agency, you'll take audit findings and strategic recommendations and turn them into real outcomes — spanning technical SEO, content optimisation, and authority development. Crucially, this role also covers AI optimisation — how the institution appears in AI-generated responses and summaries. That's still a relatively new space, and this is a brilliant opportunity to get ahead of the curve and own it.
What the role involves:
- Implementing SEO and AI optimisation recommendations from agency audits and action plans
- Improving rankings and visibility for priority course, subject, and destination-related searches
- Optimising technical SEO including site structure, crawlability, performance, and metadata
- Identifying and delivering content improvements aligned to search intent
- Enhancing how the institution is represented in AI-generated answers and summaries
- Optimising content for clarity, authority, and answerability across the website
- Supporting activity to improve domain authority and strengthen the backlink profile
- Acting as the key link between the agency, web, content, and marketing teams
- Monitoring the impact of changes on search rankings, traffic, and AI platform visibility
- Supporting faster implementation of high-impact changes during critical recruitment periods such as Clearing
What we're looking for:
Essential:
- Solid hands-on SEO experience, covering both technical and content-led optimisation
- Understanding of how AI platforms surface and cite content, and how to optimise for them
- Experience working within a CMS to deploy website updates
- Ability to translate strategic recommendations into practical, delivered outcomes
- Strong collaboration and stakeholder management skills
- A data-driven approach to performance monitoring and continuous improvement
Nice to have:
- Experience working in higher education or a similarly complex organisation
- Familiarity with tools such as GA4, Google Search Console, and SEO platforms
- Experience working alongside or managing external agencies
- Knowledge of backlink development and domain authority building
SEO AIO Specialist 12 month FTC Hybrid in Stafford employer: We Are Fr Group
As a prestigious higher education institution, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to make a significant impact in the digital landscape. With a focus on professional growth, we offer ample opportunities for skill development in SEO and AI optimisation, alongside a supportive environment that values creativity and teamwork. Located in Stoke, our hybrid working model allows for a balanced approach to work and life, making us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO AIO Specialist 12 month FTC Hybrid in Stafford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and AI optimisation projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SEO and AI. Be ready to discuss your hands-on experience and how you've turned strategies into real outcomes.
✨Tip Number 4
Don't forget to apply through our website! We regularly update our listings, so keep an eye out for new opportunities that match your skills and interests. Your dream job could be just a click away!
We think you need these skills to ace SEO AIO Specialist 12 month FTC Hybrid in Stafford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO & AI Optimisation Specialist role. Highlight your hands-on SEO experience and any relevant projects you've worked on. We want to see how you can translate strategic recommendations into practical outcomes!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and AI, and how your skills align with our needs. Don’t forget to mention any experience with CMS or collaboration with external agencies.
Showcase Your Data Skills:Since we’re looking for a data-driven approach, make sure to include examples of how you've monitored performance and made improvements in past roles. This will show us that you understand the importance of metrics in SEO.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at We Are Fr Group
✨Know Your SEO Stuff
Make sure you brush up on your technical and content-led SEO knowledge. Be ready to discuss specific strategies you've implemented in the past, especially those that improved rankings or visibility. This role is all about turning strategy into action, so having concrete examples will really impress.
✨Get Familiar with AI Optimisation
Since this position involves AI optimisation, it’s crucial to understand how AI platforms work. Do some research on how content is surfaced and cited by these platforms. Being able to talk about your insights and ideas on optimising for AI will show you're ahead of the curve.
✨Showcase Your Collaboration Skills
This role requires strong collaboration with various teams and external agencies. Prepare examples of how you've successfully worked with others in the past. Highlight your stakeholder management skills and how you’ve turned strategic recommendations into practical outcomes.
✨Be Data-Driven
A data-driven approach is essential for this role. Familiarise yourself with tools like GA4 and Google Search Console, and be ready to discuss how you've used data to monitor performance and drive continuous improvement. Showing that you can back up your decisions with data will set you apart.
