At a Glance
- Tasks: Drive SEO and AI optimisation to boost online visibility for a prestigious institution.
- Company: Join a leading higher education institution's dynamic digital team.
- Benefits: Competitive salary, hybrid work model, and potential for permanent role.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Be at the forefront of SEO and AI, making a real impact on digital presence.
- Qualifications: Hands-on SEO experience and understanding of AI content optimisation.
The predicted salary is between 35000 - 38000 € per year.
Forward Role are excited to be partnering with a prestigious higher education institution, as they look to recruit an SEO & AI Optimisation Specialist to join their in-house digital team. This is a genuinely exciting, long term contract at the cutting edge of where search and AI are heading, and a real opportunity to make a visible, measurable impact on how a well-known institution is discovered online. There is potential for this role to be made permanent.
The role is a hands-on delivery role sitting at the heart of the digital team, acting as the operational bridge between strategy and execution. Working closely with an external agency, you'll take audit findings and strategic recommendations and turn them into real outcomes — spanning technical SEO, content optimisation, and authority development. Crucially, this role also covers AI optimisation — how the institution appears in AI-generated responses and summaries.
What the role involves:
- Implementing SEO and AI optimisation recommendations from agency audits and action plans
- Improving rankings and visibility for priority course, subject, and destination-related searches
- Optimising technical SEO including site structure, crawlability, performance, and metadata
- Identifying and delivering content improvements aligned to search intent
- Enhancing how the institution is represented in AI-generated answers and summaries
- Optimising content for clarity, authority, and answerability across the website
- Supporting activity to improve domain authority and strengthen the backlink profile
- Acting as the key link between the agency, web, content, and marketing teams
- Monitoring the impact of changes on search rankings, traffic, and AI platform visibility
- Supporting faster implementation of high-impact changes during critical recruitment periods such as Clearing
What we're looking for:
Essential:
- Solid hands-on SEO experience, covering both technical and content-led optimisation
- Understanding of how AI platforms surface and cite content, and how to optimise for them
- Experience working within a CMS to deploy website updates
- Ability to translate strategic recommendations into practical, delivered outcomes
- Strong collaboration and stakeholder management skills
- A data-driven approach to performance monitoring and continuous improvement
Nice to have:
- Experience working in higher education or a similarly complex organisation
- Familiarity with tools such as GA4, Google Search Console, and SEO platforms
- Experience working alongside or managing external agencies
- Knowledge of backlink development and domain authority building
SEO AIO Specialist 12 month FTC Hybrid employer: We Are Fr Group
As a prestigious higher education institution, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to make a significant impact in the digital landscape. With a focus on professional growth, we offer ample opportunities for skill development in SEO and AI optimisation, alongside a supportive environment that values creativity and teamwork. Located in Stoke, our hybrid working model allows for flexibility while being part of a dynamic team at the forefront of digital transformation.
StudySmarter Expert Advice🤫
We think this is how you could land SEO AIO Specialist 12 month FTC Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in SEO or AI roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO projects and any AI optimisation work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow SEO and AI blogs, podcasts, and forums. Being knowledgeable about the latest developments will help you stand out in interviews and show your passion for the field.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace SEO AIO Specialist 12 month FTC Hybrid
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of SEO & AI Optimisation Specialist. Highlight your hands-on SEO experience and any relevant projects that showcase your skills in both technical and content-led optimisation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and AI, and how your experience aligns with the needs of the higher education sector. Don’t forget to mention your collaboration skills!
Showcase Your Data-Driven Mindset:Since this role involves monitoring performance and making data-driven decisions, be sure to include examples of how you've used data to improve SEO outcomes in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at We Are Fr Group
✨Know Your SEO Basics
Make sure you brush up on your SEO knowledge before the interview. Understand key concepts like technical SEO, content optimisation, and how AI impacts search visibility. Being able to discuss these topics confidently will show that you're not just familiar with the terms but can also apply them practically.
✨Showcase Your Experience
Prepare specific examples from your past work where you've successfully implemented SEO strategies or optimised content. Use metrics to demonstrate your impact, such as improved rankings or increased traffic. This will help the interviewers see your hands-on experience in action.
✨Understand AI Optimisation
Since this role involves AI optimisation, do some research on how AI platforms surface content. Be ready to discuss how you would approach optimising for AI-generated responses. Showing that you’re ahead of the curve in this area could really set you apart from other candidates.
✨Be Ready to Collaborate
This position requires strong collaboration skills, so think about times when you've worked effectively with teams or external agencies. Prepare to share how you managed stakeholder relationships and translated strategic recommendations into actionable outcomes. This will highlight your ability to be the operational bridge they’re looking for.
