At a Glance
- Tasks: Lead sales growth in the apprenticeship and digital skills sectors across England.
- Company: Dynamic digital learning specialist with a focus on innovation and growth.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development opportunities.
- Other info: Join a forward-thinking team with a strong emphasis on collaboration and success.
- Why this job: Be a key player in expanding educational opportunities and driving impactful change.
- Qualifications: 5+ years in sales leadership, preferably in education or training sectors.
The predicted salary is between 60000 - 75000 £ per year.
A digital learning specialist is looking for a Head of Sales to lead their commercial function as they push into the England market. This is a proper growth leadership role - you'll own revenue across multiple income streams, build out the sales team, and be the driving force behind apprenticeship and Skills Bootcamp expansion into new English regions. Based out of South Wales with hybrid working, this role will require ad-hoc travel across the UK.
The role:
- Lead all commercial activity across Welsh apprenticeship and digital skills provision, England-funded programme growth, and a proprietary SaaS LMS platform.
- Drive England market development — building relationships with Mayoral Combined Authority skills teams, DfE contacts, and employer networks to support Skills Bootcamp contract growth and apprenticeship pipeline.
- Manage and develop a geographically dispersed sales team of BDMs across Wales and England, including performance management and coaching.
- Own sales forecasting, pipeline management and revenue reporting across all income streams via CRM (HubSpot).
- Identify and pursue new Skills Bootcamp procurement opportunities as they emerge across English Combined Authority areas.
- Support the commercial growth of the provider's LMS platform, including cross-sell and upsell into existing employer relationships.
- Embed consistent sales processes, governance, and commercial behaviours across the team.
What we're looking for:
- Demonstrable BD or sales leadership experience in the apprenticeship, Skills Bootcamp, or funded training sector in England — minimum 5 years in a relevant commercial role.
- Working knowledge of the DfE funding landscape, apprenticeship contracting, and Skills Bootcamp procurement.
- Proven experience managing and developing a sales team, including performance management.
- Strong track record of building strategic employer and stakeholder relationships.
- Experience owning revenue targets across multiple income streams.
- CRM proficiency — HubSpot desirable.
- Desirable: Experience selling technology or SaaS products in an education or workforce development context.
- Existing networks in the West of England, Devon, or West Midlands.
- Familiarity with the Welsh training provider landscape.
If you're interested in this role, please apply now or email.
Sales Executive - Food/FMCG in Port Talbot employer: We Are Fr Group
As a leading digital learning specialist based in South Wales, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our hybrid working model offers flexibility, while our commitment to innovation in the apprenticeship and Skills Bootcamp sectors ensures that you will be at the forefront of meaningful change in education. Join us to lead a passionate sales team and make a significant impact across England, all while enjoying competitive compensation and a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive - Food/FMCG in Port Talbot
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the apprenticeship and Skills Bootcamp space. This will help you tailor your answers and show them you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! You need to sell yourself just like you would sell a product. Be clear about your achievements and how they relate to the role. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! We’re always updating our listings, and applying directly can sometimes give you an edge. Plus, it shows you’re proactive and keen to join our team!
We think you need these skills to ace Sales Executive - Food/FMCG in Port Talbot
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sales Executive. Highlight your experience in sales leadership, especially in the apprenticeship and Skills Bootcamp sectors. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in building relationships and driving revenue growth. We love a good story!
Showcase Your CRM Skills:Since we use HubSpot, it's essential to mention your proficiency with CRM systems. If you've got experience managing sales pipelines and forecasting, let us know! We want to see how you can hit the ground running.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at We Are Fr Group
✨Know Your Market
Before the interview, dive deep into the apprenticeship and Skills Bootcamp landscape in England. Understand the key players, funding structures, and current trends. This knowledge will not only impress but also help you articulate how you can drive growth in this sector.
✨Showcase Your Leadership Skills
Be ready to discuss your experience managing and developing sales teams. Prepare specific examples of how you've coached team members to success or improved performance. Highlighting your leadership style will demonstrate that you're the right fit for a growth leadership role.
✨Build Relationships
Since this role involves building relationships with various stakeholders, think of examples where you've successfully established connections in previous roles. Whether it's with DfE contacts or employer networks, showing your ability to foster these relationships will be crucial.
✨Familiarise with CRM Tools
As HubSpot proficiency is desirable, make sure you're comfortable discussing your experience with CRM systems. Be prepared to explain how you've used CRM tools for sales forecasting and pipeline management in the past, as this will show your readiness to hit the ground running.
