At a Glance
- Tasks: Lead sales growth in the apprenticeship and digital skills sectors across England.
- Company: Dynamic digital learning specialist with a focus on innovation and growth.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development opportunities.
- Other info: Join a forward-thinking team with exciting growth prospects and a collaborative culture.
- Why this job: Be a key player in expanding impactful educational programmes and driving team success.
- Qualifications: 5+ years in sales leadership, preferably in education or training sectors.
The predicted salary is between 60000 - 75000 £ per year.
A digital learning specialist is looking for a Head of Sales to lead their commercial function as they push into the England market. This is a proper growth leadership role - you'll own revenue across multiple income streams, build out the sales team, and be the driving force behind apprenticeship and Skills Bootcamp expansion into new English regions. Based out of South Wales with hybrid working, this role will require ad-hoc travel across the UK.
The role:
- Lead all commercial activity across Welsh apprenticeship and digital skills provision, England-funded programme growth, and a proprietary SaaS LMS platform.
- Drive England market development — building relationships with Mayoral Combined Authority skills teams, DfE contacts, and employer networks to support Skills Bootcamp contract growth and apprenticeship pipeline.
- Manage and develop a geographically dispersed sales team of BDMs across Wales and England, including performance management and coaching.
- Own sales forecasting, pipeline management and revenue reporting across all income streams via CRM (HubSpot).
- Identify and pursue new Skills Bootcamp procurement opportunities as they emerge across English Combined Authority areas.
- Support the commercial growth of the provider's LMS platform, including cross-sell and upsell into existing employer relationships.
- Embed consistent sales processes, governance, and commercial behaviours across the team.
What we're looking for:
- Demonstrable BD or sales leadership experience in the apprenticeship, Skills Bootcamp, or funded training sector in England — minimum 5 years in a relevant commercial role.
- Working knowledge of the DfE funding landscape, apprenticeship contracting, and Skills Bootcamp procurement.
- Proven experience managing and developing a sales team, including performance management.
- Strong track record of building strategic employer and stakeholder relationships.
- Experience owning revenue targets across multiple income streams.
- CRM proficiency — HubSpot desirable.
- Desirable: Experience selling technology or SaaS products in an education or workforce development context.
- Existing networks in the West of England, Devon, or West Midlands.
- Familiarity with the Welsh training provider landscape.
If you're interested in this role, please apply now or email.
Sales Executive - FMCG Food in Port Talbot employer: We Are Fr Group
As a leading digital learning specialist based in South Wales, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. With hybrid working options and a focus on expanding into the England market, our Sales Executive role offers a unique opportunity to lead a passionate team while driving meaningful change in the apprenticeship and Skills Bootcamp sectors. Join us to be part of an innovative organisation that values collaboration, creativity, and the pursuit of excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive - FMCG Food in Port Talbot
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the apprenticeship and Skills Bootcamp space. This will help you tailor your answers and show them you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! You need to sell yourself just like you would sell a product. Be clear about your achievements and how they relate to the role. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent, and applying directly can give you an edge. Plus, it’s a great way to stay updated on new opportunities that match your skills.
We think you need these skills to ace Sales Executive - FMCG Food in Port Talbot
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Executive role. Highlight your experience in sales leadership, especially in the apprenticeship and Skills Bootcamp sectors. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in building relationships and driving revenue growth. We love a good story!
Showcase Your CRM Skills:Since we use HubSpot, it's essential to mention your CRM proficiency. If you've got experience managing sales pipelines and forecasting, let us know! This will show us you can hit the ground running.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at We Are Fr Group
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales performance, revenue targets, and pipeline management. Being able to discuss your past achievements in quantifiable terms will impress the interviewers and show that you understand the commercial landscape.
✨Research the Market
Dive deep into the apprenticeship and Skills Bootcamp sectors, especially in England. Understand the current trends, challenges, and opportunities. This knowledge will help you demonstrate your expertise and how you can drive growth in the new market.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully managed and developed sales teams in the past. Highlight your coaching techniques and how you’ve fostered a high-performance culture. This is crucial for a leadership role, so be ready to discuss your approach.
✨Build Connections
Since relationship-building is key in this role, think about how you can leverage existing networks or create new ones. Be prepared to discuss your strategies for engaging with stakeholders, especially within the DfE and employer networks, to support contract growth.
