At a Glance
- Tasks: Lead sales growth in digital learning and manage a dynamic sales team.
- Company: Join a leading digital learning specialist with a focus on innovation.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development opportunities.
- Other info: Exciting opportunity for growth in a supportive and collaborative environment.
- Why this job: Make a real impact in expanding apprenticeship and Skills Bootcamp initiatives across England.
- Qualifications: 5+ years in sales leadership, preferably in education or training sectors.
The predicted salary is between 60000 - 75000 £ per year.
A digital learning specialist is looking for a Head of Sales to lead their commercial function as they push into the England market. This is a proper growth leadership role - you'll own revenue across multiple income streams, build out the sales team, and be the driving force behind apprenticeship and Skills Bootcamp expansion into new English regions.
Based out of South Wales with hybrid working, this role will require ad-hoc travel across the UK.
The role:
- Lead all commercial activity across Welsh apprenticeship and digital skills provision, England-funded programme growth, and a proprietary SaaS LMS platform.
- Drive England market development — building relationships with Mayoral Combined Authority skills teams, DfE contacts, and employer networks to support Skills Bootcamp contract growth and apprenticeship pipeline.
- Manage and develop a geographically dispersed sales team of BDMs across Wales and England, including performance management and coaching.
- Own sales forecasting, pipeline management and revenue reporting across all income streams via CRM (HubSpot).
- Identify and pursue new Skills Bootcamp procurement opportunities as they emerge across English Combined Authority areas.
- Support the commercial growth of the provider's LMS platform, including cross-sell and upsell into existing employer relationships.
- Embed consistent sales processes, governance, and commercial behaviours across the team.
What we're looking for:
- Demonstrable BD or sales leadership experience in the apprenticeship, Skills Bootcamp, or funded training sector in England — minimum 5 years in a relevant commercial role.
- Working knowledge of the DfE funding landscape, apprenticeship contracting, and Skills Bootcamp procurement.
- Proven experience managing and developing a sales team, including performance management.
- Strong track record of building strategic employer and stakeholder relationships.
- Experience owning revenue targets across multiple income streams.
- CRM proficiency — HubSpot desirable.
Desirable:
- Experience selling technology or SaaS products in an education or workforce development context.
- Existing networks in the West of England, Devon, or West Midlands.
- Familiarity with the Welsh training provider landscape.
If you're interested in this role, please apply now or email.
Head of Sales in Port Talbot employer: We Are Fr Group
As a leading digital learning specialist based in South Wales, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. With hybrid working options and a focus on expanding into new markets, our Head of Sales will have the unique opportunity to shape the future of apprenticeship and Skills Bootcamp programmes while enjoying competitive compensation and a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Port Talbot
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the apprenticeship and Skills Bootcamp space. This will help you tailor your answers and show them you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! You need to sell yourself just like you would sell a product. Be clear about your achievements and how they relate to the role of Head of Sales. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to stay updated on new opportunities that match your skills and interests.
We think you need these skills to ace Head of Sales in Port Talbot
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales role. Highlight your experience in sales leadership, especially in the apprenticeship and Skills Bootcamp sectors. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in driving revenue and managing teams. We love a good story!
Showcase Your CRM Skills:Since we use HubSpot, it's essential to demonstrate your proficiency with CRM systems. Mention any relevant experience you have with HubSpot or similar platforms, and how you've used them to manage sales pipelines effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at We Are Fr Group
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of revenue targets and sales forecasting. Brush up on your past achievements and be ready to discuss specific figures that showcase your success in managing multiple income streams.
✨Build Relationships
This role involves developing relationships with various stakeholders, including Mayoral Combined Authority skills teams and employer networks. Prepare examples of how you've successfully built and maintained strategic partnerships in the past.
✨Showcase Your Leadership Style
You'll be managing a geographically dispersed sales team, so it's crucial to articulate your leadership approach. Think about how you motivate and coach your team, and be ready to share specific instances where your leadership made a difference.
✨Familiarise Yourself with the Market
Understanding the DfE funding landscape and the apprenticeship sector is key. Do your homework on current trends and challenges in the industry, and be prepared to discuss how you can leverage this knowledge to drive growth in the England market.
