At a Glance
- Tasks: Lead sales growth in the apprenticeship and digital skills sectors across England.
- Company: Dynamic digital learning specialist with a focus on innovation.
- Benefits: Competitive salary, bonus potential, hybrid working, and career development opportunities.
- Other info: Join a forward-thinking team with a strong emphasis on collaboration and growth.
- Why this job: Be a key player in expanding educational opportunities and driving impactful change.
- Qualifications: 5+ years in sales leadership, preferably in education or training sectors.
The predicted salary is between 60000 - 75000 £ per year.
A digital learning specialist is looking for a Head of Sales to lead their commercial function as they push into the England market. This is a proper growth leadership role - you'll own revenue across multiple income streams, build out the sales team, and be the driving force behind apprenticeship and Skills Bootcamp expansion into new English regions. Based out of South Wales with hybrid working, this role will require ad-hoc travel across the UK.
The role:
- Lead all commercial activity across Welsh apprenticeship and digital skills provision, England-funded programme growth, and a proprietary SaaS LMS platform.
- Drive England market development — building relationships with Mayoral Combined Authority skills teams, DfE contacts, and employer networks to support Skills Bootcamp contract growth and apprenticeship pipeline.
- Manage and develop a geographically dispersed sales team of BDMs across Wales and England, including performance management and coaching.
- Own sales forecasting, pipeline management and revenue reporting across all income streams via CRM (HubSpot).
- Identify and pursue new Skills Bootcamp procurement opportunities as they emerge across English Combined Authority areas.
- Support the commercial growth of the provider's LMS platform, including cross-sell and upsell into existing employer relationships.
- Embed consistent sales processes, governance, and commercial behaviours across the team.
What we're looking for:
- Demonstrable BD or sales leadership experience in the apprenticeship, Skills Bootcamp, or funded training sector in England — minimum 5 years in a relevant commercial role.
- Working knowledge of the DfE funding landscape, apprenticeship contracting, and Skills Bootcamp procurement.
- Proven experience managing and developing a sales team, including performance management.
- Strong track record of building strategic employer and stakeholder relationships.
- Experience owning revenue targets across multiple income streams.
- CRM proficiency — HubSpot desirable.
- Desirable: Experience selling technology or SaaS products in an education or workforce development context.
- Existing networks in the West of England, Devon, or West Midlands.
- Familiarity with the Welsh training provider landscape.
If you're interested in this role, please apply now or email.
Locations
Head of Sales in Port Talbot, Wales employer: We Are Fr Group
As a leading digital learning specialist based in South Wales, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. With a focus on innovation and collaboration, our hybrid working model allows for flexibility while you lead a passionate sales team in expanding our apprenticeship and Skills Bootcamp offerings across England. Join us to make a meaningful impact in the education sector while enjoying competitive benefits and opportunities for professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Port Talbot, Wales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience in sales leadership and your knowledge of the apprenticeship and Skills Bootcamp sectors. Be confident in what you bring to the table!
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their challenges and think about how you can help them grow, especially in the England market. Tailor your answers to show you’re the perfect fit for their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for you. Plus, it’s a great way to stay updated on new roles as they come in. Let’s land that job together!
We think you need these skills to ace Head of Sales in Port Talbot, Wales
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Sales role. Highlight your experience in sales leadership, especially in the apprenticeship and Skills Bootcamp sectors. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth and built successful teams in the past.
Showcase Your CRM Skills:Since we use HubSpot, it's a good idea to mention any relevant CRM experience you have. If you've managed sales forecasting or pipeline management before, let us know how you did it and the impact it had!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Don’t miss out on this opportunity!
How to prepare for a job interview at We Are Fr Group
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of revenue targets and sales forecasting. Brush up on your past achievements and be ready to discuss specific figures that showcase your success in managing multiple income streams.
✨Understand the Market
Familiarise yourself with the apprenticeship and Skills Bootcamp landscape in England. Research recent developments, key players, and funding opportunities. This knowledge will help you engage in meaningful conversations and show your commitment to driving growth.
✨Showcase Your Leadership Style
Be prepared to discuss how you've managed and developed sales teams in the past. Share examples of how you've coached team members to achieve their targets and fostered a positive sales culture. This will highlight your ability to lead a geographically dispersed team effectively.
✨Build Relationships
Since this role involves building relationships with various stakeholders, think about how you can demonstrate your networking skills. Prepare anecdotes about how you've successfully engaged with employer networks or government contacts to support business growth.
