Make sure to apply with all the requested information, as laid out in the job overview below.
Forward Role are working with an established e-commerce brand in the premium home and lifestyle space. With over 15 years of trading and significant growth in recent years, the business is entering an exciting new phase of development.
Senior CRM Manager
£60k - £65k
Cheshire
Hybrid – flexible approach to office working
Historically sales-led, the business is now evolving into a more structured, strategically driven organisation, with a greater focus on brand, customer experience and sustainable, long-term growth.
This is a key hire at an important point in that journey, with the opportunity to shape the CRM function, influence wider customer strategy and play a senior role in how the business engages and retains its growing customer base.
The Role
As Senior CRM Manager, you will lead a CRM team of three within a 12-strong marketing function and take strategic ownership of the CRM and lifecycle agenda.
You'll be responsible for defining and evolving the CRM strategy, using customer data and insight to shape the roadmap across retention, engagement, personalisation and customer lifetime value. Working closely with senior stakeholders across Marketing, E-commerce, Product and Creative, you'll ensure CRM is fully integrated into the wider commercial and brand strategy. xgikmsk
The role will focus on developing the CRM proposition and capability as the business scales, including expanding beyond its established email programme into a broader multi-channel lifecycle strategy across SMS and WhatsApp.
Key Responsibilities
- Own and evolve the overarching CRM and lifecycle strategy, aligned to wider business and customer objectives
- Lead and develop a team of three, setting clear direction, priorities and ways of working
- Define the CRM roadmap across retention, engagement, personalisation and customer lifetime value
- Identify opportunities to develop the customer journey and introduce new channels, including SMS and WhatsApp
- Set the strategic direction for Bloomreach, ensuring the platform is fully leveraged across segmentation, automation, personalisation and lifecycle activity
- Use customer data, insight and performance analysis to shape strategy and identify commercial opportunities
- Partner with senior stakeholders across Marketing, E-commerce, Product and Creative Please click on the apply button to read the full job description
Senior CRM Manager in Over employer: We Are Fr Group
As a Paid Media Manager at our tech-led international travel giant, you'll thrive in a dynamic and innovative environment that champions growth and digital transformation. With a competitive salary of up to £45k plus bonuses, we offer a flexible hybrid working model, fostering a culture of collaboration and creativity while providing ample opportunities for professional development. Join us in Manchester City Centre and be part of a world-class team where your expertise will truly make an impact.
