At a Glance
- Tasks: Enhance student recruitment by optimising customer journeys and coordinating marketing campaigns.
- Company: A leading modern university with a rich heritage and commitment to student success.
- Benefits: Competitive salary, hybrid working, and a collaborative work environment.
- Other info: Join a progressive team dedicated to innovation and professional growth.
- Why this job: Make a real impact on student recruitment and help shape future education.
- Qualifications: Experience in higher education marketing and understanding of student recruitment processes.
The predicted salary is between 33482 - 38249 £ per year.
Forward Role are partnering with a leading, modern university with over 100 years of heritage and a strong reputation for delivering high-quality education and outstanding student outcomes.
Student Recruitment and Conversion Marketing Officer
£33,482 – £38,249
12 Month Fixed Term Contract
Hybrid working (3 days onsite & 2 remote)
Stoke-on-Trent (easily accessible on public transport)
With multiple campuses and a commitment to innovation, student success and future-focused learning, our client is recognised as one of the UK's leading higher education institutions. Employing over 1,500 people, they offer a collaborative, inclusive and progressive working environment where individuals are encouraged to develop and make a meaningful impact.
The role:
This role supports student recruitment and conversion by improving performance across the full journey from lead to enrolment. You'll map and optimise customer journeys, coordinate activity across multiple channels, and help drive more effective, joined-up recruitment campaigns. Working closely with internal teams, you'll use insight, testing and continuous improvement to ensure activity is targeted, evidence-led and aligned to wider institutional goals.
Responsibilities:
- Build and improve customer journeys to increase applications and enrolments
- Coordinate activity across teams to deliver a consistent recruitment approach
- Track and report performance using CRM and PowerBI, turning data into actions
- Analyse prospect data to improve targeting, engagement and campaign effectiveness
- Support delivery of automated, multi-channel campaigns and communications
What you will need:
- Knowledge of Higher Education and the student recruitment lifecycle
- Experience mapping and optimising customer journeys across the full enrolment funnel
- Strong understanding of student recruitment funnels, applicant behaviour and conversion drivers
- CRM experience or working knowledge, using data to segment audiences and improve performance
Marketing Officer employer: We Are Fr Group
As a leading modern university with over a century of heritage, this institution offers an exceptional working environment for the Marketing Officer role. With a strong commitment to innovation and student success, employees benefit from a collaborative culture, hybrid working arrangements, and ample opportunities for professional development, making it an ideal place for those seeking meaningful and rewarding careers in higher education.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the university and its values. We want you to show how your skills align with their mission. Practice common interview questions and think about how you can demonstrate your knowledge of student recruitment and customer journeys.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We recommend mentioning something specific from the interview to make it personal.
✨Tip Number 4
Keep an eye on our website for new opportunities! We’re constantly updating our listings, so make sure you’re checking back regularly. Applying through us gives you a better chance to stand out in the crowd!
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Officer. Highlight your experience in student recruitment and customer journey optimisation, as these are key for us. Use specific examples that showcase your skills and achievements.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about higher education and how you can contribute to improving student recruitment. Keep it engaging and relevant to the job description.
Showcase Your Data Skills:Since we value data-driven decisions, make sure to mention your experience with CRM systems and data analysis. Share any specific tools you've used, like PowerBI, and how you've turned data into actionable insights.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at We Are Fr Group
✨Know Your Customer Journey
Make sure you understand the student recruitment lifecycle inside out. Be ready to discuss how you've previously mapped and optimised customer journeys, and think of specific examples where your actions led to increased applications or enrolments.
✨Data is Your Best Friend
Familiarise yourself with CRM systems and data analysis tools like PowerBI. Prepare to talk about how you've used data to segment audiences and improve campaign effectiveness in past roles. Bring examples of how data-driven decisions have positively impacted your previous projects.
✨Collaboration is Key
This role involves coordinating activities across multiple teams, so be prepared to share experiences where you've successfully collaborated with others. Highlight your communication skills and how you ensure a consistent approach in recruitment campaigns.
✨Stay Future-Focused
Show your enthusiasm for innovation in higher education. Research the university's recent initiatives and be ready to discuss how you can contribute to their future-focused learning environment. This will demonstrate your genuine interest in the role and the institution.
